Instagram is a photo and video-sharing social networking service owned by Facebook, Inc. It was created by Kevin Systrom and Mike Krieger, and launched in October 2010 exclusively on iOS, 2 years later in 2012 an Android version was released and then the Windows 10 & Windows mobile version was released 4 years later in 2006. Instagram or some call it insta or IG have community of around 800 million users that sharing their moments, highlights and everything in between. Today with that huge number of users, Instagram becomes an another creative platform people used to market their products or services online together with the integration of Facebook.
This app company was acquired by Facebook 18 month after their launched. It was said that the social media giant paid $1B to owned the Instagram.
“Many baulked when Facebook head Mark Zuckerberg agreed to drop $1 billion on Instagram in April 2012. “That’s $33 per user,” said some; “there’s no business model!” screamed others. Less than three years later and Citigroup now says Instagram is worth $35 billion”. (The report is was in 2014).
What is the value of Instagram today you may think..? valued worth more than $100B according to Mediakix.com
Today, the app boasts 800 million monthly active users and is growing at a pace of 653,595 users every day. The photo-sharing app has come a long way since Facebook bought it, begging the question: What is Instagram actually worth? Using Snapchat as a comparison company, our research team estimates that Instagram’s value is over $100 billion. source