12 Aug 2016   |     syawalscrew   |     Vehicle   |     ,

Perodua Bezza

Logo Perodua Bezza

The Perodua Bezza is a 4 door sedan car produced by Malaysian automobile manufacturer, Perodua. It was launched on 21 July as a sedan counterpart to the 5 door Axia. The Bezza is the second model to debut from Perodua’s all-new second factory in Rawang, Selangor. The name ‘Bezza’, which is pronounced ‘bez-za’ is derived from the Malay word beza which means different. The letters ‘zz’ in ‘Bezza’ represents the number 22, as it was launched in Perodua’s 22nd year in business.

The Bezza is an in-house effort with 95% local content, and took RM300 million to develop. There is no equivalent Daihatsu or Toyota model at launch time. It is the first Perodua to come with the Electronic Stability Control safety feature.

The production of Perodua’s first sedan was first being hinted during the 2010 Kuala Lumpur International Motor Show (KLIMS), when Perodua debuted their concept model called Bezza. Three years later, another concept model was presented by Perodua during the 2013 KLIMS; this time, it was called Buddyz. Both models were designed in-house by Perodua’s own designers and styling division, without referring to any existing Daihatsu or Toyota car models.

The production of Perodua’s first sedan was approved in 2015 by their Chief Executive Officer. The production model would be based on the Buddyz concept model and was codenamed D63D. Because Perodua’s main partner Daihatsu currently does not have any sedan car model being produced, Perodua had to develop their sedan model in-house based on the Axia platform. Unlike their rival Proton, Perodua was able to develop their first sedan model secretly without public knowledge.



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