Our business model is based on that of other successful low-cost airlines in the world. Our model involves scrutinising every single aspect of the business to remove non-essential costs without compromising passenger safety, security or punctuality. Our business model is designed to maintain simplicity, and our disciplined approach to executing this model has given us the ability to achieve one of the lowest operating costs for any start-up airline. Our objective is to maximise profitability by developing a portfolio of routes with consistently high passenger load factors and carefully managing capacity. Our disciplined approach allows us to offer our passengers competitive low fares on a consistent and sustainable basis, while enabling us to maintain our low cost base, thus improving our profitability.