The Consumers’ Association of Subang and Shah Alam, Selangor (CASSA) is a grassroots Malaysian non-governmental consumers organization, which fights for the rights and interests of Malaysian consumers linking consumer, environmental and development issues. CASSA is a vocal advocate for consumers’ rights concerning food, housing and habitat issues, health care, sanitation, public transport, education, public policy, human rights and the environment. It also organizes and participates in national and international workshops, seminars, and conferences on various consumer issues to educate various grassroots communities and the civil society, which includes, residents associations, religious organizations, trade unions, farmers, fishermen, institutions of learning and higher education, the media and womens groups. CASSA also interacts and provides vital feedbacks on policy planning and issues to state and federal policymakers and the Malaysian government. CASSA is dedicated to helping people become more responsible consumers and to protecting them from marketplace malpractice and abuse.