THR began its test transmission on the night of August 31 1994 (37th National Day) on FM 99.3 MHz from the Gunung Ulu Kali transmitter site covering the state of Selangor, Kuala Lumpur, and western Pahang. It operated out of a studio rented from Radio Televisyen Malaysia at the Angkasapuri building in Kuala Lumpur. On September 9, at precisely 3:00 pm local time, symbolically in line with its ‘99.3’ frequency THR officially came into being, operating in both Malay and English for 24 hours a day on the 80:20 formula – 80% broadcast time was in English, 20% in Malay; it was the second station in Malaysia to go round-the-clock after Klasik Nasional FM (then known as Radio 1), and did so right out on the first day of itstransmission.
THR featured some of the best deejays in the local broadcasting industry, most of which would later continue with other stations shaping a legacy in Malaysian English radio broadcasting.
A year later in 1995 THR expanded its broadcast coverage area to Negeri Sembilan, Melaka and Johor; its broadcast could also be heard in Singapore; at one point THR proved so popular in Singapore stations there felt threatened by the alarming rate at which listeners changed to the station. Best 104 also began to feel the heat and decided to ‘counterattack’ by expanding its broadcast into Kuala Lumpur; between 1995 and 1998 competition for the English speaking audience was stiff between these two stations and Radio Televisyen Malaysia’s English station Traxx FM, then known as Radio 4.
In 1996 THR moved into its own studio on Level 10 of Wisma TIME in Jalan Tun Razak, right in the heart of Kuala Lumpur city center. The same year saw extension of broadcast coverage to the Northern states of Perak, Penang, Kedah and Perlis.