Covid-19 Has Changed Our Marketing Strategies

5 Ways How Covid-19 Has Changed Our Marketing Strategies to More Smart & Responsible Ones

Posted Leave a commentPosted in Business, Marketing
Covid-19 Has Changed Our Marketing Strategies

Covid-19 pandemic put the global economy on hold. As a result, many small to medium firms closed, while big companies had to lay off some personnel.

However, even in challenging circumstances, the market kept going, and companies continued to advertise their products.

But the virus impacted the marketing field too. It transformed the approach, theme, and requirements because the demands changed.

In this article, you’ll learn five ways Covid-19 changed our marketing strategies to more smart and responsible ones.

1. We Use Social Media More

Before the pandemic, there was a steady increase in digital presence from companies’ part. Nevertheless, during quarantine, most businesses turned to social media to keep being in contact with their customers.

Even the most traditional ones or firms that neglected their social accounts started to update their posts.

This is a great method that revolutionizes marketing strategies. Specifically, in a digital world, users like to be updated by their favorite brands regarding new products and services.

So, the more you stay connected, the better.

Try to keep your socials fresh and updated to the best of your abilities. Instagram, Facebook, Twitter, LinkedIn, and even Reddit are all great platforms for clients to contact you. Post regularly and involve your consumers through stories, giveaways, videos, and more interactive content.

The next quintessential step is to make your content visible by connecting all accounts. Also, consider collaborating with other brands and content creators.

For example, assume you have an online firm that provides assignments, best essay services, and thesis help. The best move would be to update your socials and connect with your customers. Then, collaborate with different brands and creators to promote your site.

2. We Use Online Services More

Just like social media, online services became more popular during the pandemic. Even restaurants that had no delivery options quickly changed and started delivering to people’s homes. Nonetheless, it was all done through their site.

Some more traditional businesses had a hard time converting their activity to the digital form. On the other hand, accounting sites, best writing services, or HR companies didn’t have to change their ways because they were already 100% online.

For this specific reason, having excellent online services is key. Even if your shop is physical, having an active website can be beneficial.

So, try to make your site user-friendly. Also, add delivery options and an excellent customer support section.

At first, you may encounter some problems, but once your updated website is up and running, you’ll see that it’s easier to attract clients this way.

Lastly, you can try to add a blog, which can be useful at all times to present a new product or to inform users.

3. We Don’t Leverage Sensitive Topics

In the past, aggressive marketing strategies included taking advantage of sensitive topics or triggering content occasionally.

So, for example, some agencies would leverage the pandemic to sell their products at high prices, adding more fear in a climate of uncertainty and panic. Masks, sanitizers, gloves, and other necessary products became expensive, and many companies benefitted from people running to stock on those items.

It may seem like a clever move to use an event to increase sales, but in the case of a sensitive issue that affects many people and can increase general distress, it’s better to avoid this type of aggressive strategy.

Nowadays, customers are incredibly mindful about their decisions and always think twice about what brand to choose. So, if you decide to use a pandemic for your profit, the general public will notice and think you’re a greedy business with no morals or ethical code.

Initially, you may notice exponential sales, but once the crisis is over, the public will remember your moves and decide to use a different service for their needs.

Therefore, try to show your customers that you care about them. Let them know what measures you’re taking to protect everyone and prevent issues. Communicate efficiently with your clients and create plans to help them in difficult situations.

The result of this will be a higher customer loyalty rate because the consumers appreciate your dedication.

For instance, suppose you have an essay site, assignment help company, or tutoring agency.

Don’t spam your clients’ email boxes with pandemic-related content that might make them anxious and desperate. Instead, send them one email with a positive and encouraging message. Tell your customers that you care about their well-being and offer them a discount.

4. We Target Our Audience

During the pandemic, consumers needed specific types of services and products. Masks, delivered food, sanitizer, entertainment, and other items were essential elements for quarantine.

The businesses that used smart marketing strategies increased their sales because they offered to help their customers by creating new services and products while informing them. In other words, they targeted their users and adapted to their demands.

This includes shaping a customer persona and defining their concerns and needs. For this reason, consumer analytics is becoming even more vital than it was before.

For example, if your agency is an online assistance site, essay help UK service, or freelance company, most of your users may be 20 to 35 years old. With this information, you can come up with tailored ads, offers, sales, and package deals that suit the clients.

So, if you want to maintain your customers, you might use analytics to create your client persona. Polls, feedback boxes, and rating systems could help you understand what kind of people buy your products.

5. We Now Have a Mission and a Message

The Covid-19 pandemic taught us a vital lesson: in a challenging situation, we must help each other.

Many companies showed compassion through donations, discounts, and by keeping their employees. This helped humanize the market, while consumerism dialed back to make room for more important matters.

Surprisingly for some, these small but kind gestures from businesses and corporations helped them gain more credibility and increased their reputation.

Moreover, brands started to have a more meaningful message or mission, going beyond profit.

Instead, they chose to lead by example. So, they started to provide services and products according to their values and morals.

So, in the case of a pandemic, firms concentrated on helping people through high-quality services and goods. They shifted away from aggressive marketing to reveal a fresh and human side. This, from a promotional point of view, made them even more relatable and appealing to the public, which resulted in high sales and customer fidelity rates.

So, to upgrade your marketing plan, try redefining the company’s values. Show people that you want to help and that you care. Organize charity campaigns an encouraging message to go with your brand.

Don’t be afraid to create new products, and even if your firm is well-established, it’s never too late to change perspective.

Conclusion

The Covid-19 pandemic changed our lives dramatically. From new safety measures to new products and services. Even marketing strategies changed.

Here are the five new tactics we now use to promote our activities:

  1. We use social media more.
  2. We use online services more.
  3. We don’t leverage sensitive topics.
  4. We target our audience.
  5. We now have a mission and a message.

Making a Product Card Tips

10 Simple Tips for Making a Product Card for Selling Online

Posted Leave a commentPosted in Business, Design, Marketing, Web
Making a Product Card Tips

The buyer journey in e-commerce is critical, yet many online merchants struggle with it. One of the trickiest parts in the process of converting customers using the product card. This highly popular feature serves a deeper purpose than mere aesthetics. It contributes to pleasing customers along the customer journey.

A product card is vital in customer conversion. A product page displays images of items available on an e-commerce website. The product page aims to entice visitors while giving relevant visual and textual information to sell the products.

Why Online Merchants Must Make Product Cards Right

The stats are glaring: only 3 percent of online store visits result in the customer making a purchase. Plus, you likely know of cart abandonment. Sixty-nine percent of shoppers abandon their carts while shopping.

Again, it’s vital to provide the customer with a smooth journey to checkout.

The Process

Before you attempt to design product cards, the following questions are important to consider:

  • Who is your target audience?
  • What is your brand identity?
  • What is your color scheme, and what does it represent?

A thorough understanding of these questions will make it easier to design your product cards and, by extension, product pages. Perhaps more importantly, it’ll make for more effective product cards. Let’s review these areas a bit.

Target Audience

Who are you selling to? That’s a critical question, whatever you’re selling. Learn to identify and study your target audience. It’s the critical first step in setting up any successful business.

What are the models that represent your customers? Discover those and write product descriptions using language an audience relates to. A grasp of your target audience is essential to design better product pages.

Brand Identity

What core brand values define your business? Is there an element that separates you from the competition? What’s your brand’s tone of voice? Your brand identity matters for consistent user experience in an assignment service, and to build long-term relationships with customers.

Your product pages should reflect your brand identity. It includes everything from the writing tone to the style and content of images you choose to use. Your design should also reveal what your brand stands for. Is your brand fun and playful, or grown-up and sophisticated?

Color Scheme

Colors speak volumes. A business or brand must pick a color that signifies what they stand for. Banks and tech start-ups use blue, for instance, because it evokes trust.

Your website is a core extension of your brand. What colors are you using across its pages, especially critical ones like the product pages? Your design should remain consistent across the product cards too.

Your color scheme matters a lot when designing call-to-action buttons, headings, labels, and product descriptions.

10 Tips for Designing Product Cards for Higher Conversion

Here are ten solid tips to keep in mind when designing product cards to guarantee higher customer conversions.

#1 – Always Use High-Quality Product Images

Photos are an essential element of product cards. They form the foundation of your design. You must be precise about what you want customers to buy. Your photos should feel like they are almost real.

Better product photos help you persuade customers that a specific product is what they need to buy. So how do you prepare photos to be great for your product cards?

  1. Ensure that every photo is of high quality.
  2. Show multiple views of the product in the photos.
  3. Use detailed images to evoke a personal touch.
  4. Use photos to reveal context.

Related article : 6 Sections You Need To Write In Your Website Design Proposal To Land a Client

#2 – How About Videos?

We’ve talked a lot about text and images. Those are the barest basics for every product card. You can do further optimization by using videos. Don’t overdo this so that your pages can load faster. Your design should be as clean as possible. Videos have one critical limitation – their size.

Work hard to find the balance between quality and file size in a way that showcases all details of the finance assignment help.

#3 – Use Persuasive CTAs

A call-to-action encourages users to become buyers. They include buttons or links that say “Add to basket,” “Add to cart,” “Sign up here,” and “Shop the collection.” Your product cards have one simple goal: to make shoppers click on your CTA.

You’ll miss out on sales if shoppers cannot add products they want to their basket. How then can you make a profit? Here are the top tips for your CTAs:

  1. Position them high up on the product card. A great position is next to the product image, just under the basic product information.
  2. Use a contrasting (not jarring) color to win the customer’s attention.
  3. Make the button large enough to click.
  4. Be as clear as possible in your wording.

#4 – Use Short, Yet Informative Descriptions

Product descriptions give product your images a boost by helping the customer understand the “what” of the product and “why” they should buy it.

Make your descriptions such that they are persuasive and help you sell. Make them sweet, straightforward, and direct.

#5 – Long Descriptions

Sometimes, short descriptions are not enough. To convert better, you can expand on the bullet points in the short description. You don’t need to be a professional copywriter. Thesis writing services apply simple classic structures like PAS (Problem-Agitate-Solve), or 4PS (Problem-Promise-Proof-Proposal). These are enough for a comprehensive long description.

Use this opportunity to address user concerns and highlight product benefits until the price barrier becomes insignificant.

#6 – Leverage Social Proof

Social proof means that others are already using your product, so you want this prospective buyer to enjoy its benefits. Ninety-seven percent of consumers say online reviews influence their purchase decisions.

You can use star ratings near the product title.

#7 – Provide Accurate Product Recommendations

Once a client views one product or adds it to their basket, you can recommend related products as “similar items” or “Top picks”. Accurate and helpful recommendations are great for securing fresh purchases.

#8 – Be Consistent

Consistency helps customers understand and identify with your brand. Use colors, fonts, image sizes, and an overall card structure and tone of voice that shoppers find to be refreshingly unique to you.

#9 – Make Your Pricing Clear

Many buyers scan the product card for the price before they consider any other features. It’s a good strategy to display prices clearly and early on a product card.

Even if the product is expensive, position it close to the title or near the shopping cart icon or button. This smart design choice works because the customer’s line of sight naturally drifts to those areas, making it easy to spot the price.

Other ways to make the price more visible include:

  1. Use large, unmistakable font sizes.
  2. Make the price stand out with a contrasting color.
  3. Highlight your discounts and show how much the customer will save.

If you struggle to pick out the price on your product cards, revisit your design drawing board. Apply these tips and get objective people to help you test it out. Don’t stop until they say they can spot the price clearly in one glance.

#10 – Oh! Did You Forget the Name?

We had to leave this until now because that’s what happens with many product cards – the merchant forgets to include the name [properly]. It’s not the no-brainer you’d expect it to be.

A name is the first thing the user sees. Similar names can potentially hurt your SEO. Shorter, more descriptive names attract more clicks too.

Content management systems (CMS) use titles as the H1 meta tag, which is especially important for SEO.

Conclusion

Product cards are essential to your e-commerce efforts. But, they require effort and attention. These ten tips will make your product cards stand out, improving your conversions and bottom line.

Image credit:

Design in Marketing

The Impact of Design On Your Marketing Activities

Posted Leave a commentPosted in Design, Marketing
Design In Marketing

Most people will readily agree that communication is most effective when done with some visual representation. That is why design is a huge part of current marketing initiatives. Businesses are always on the lookout for more customers and more sales.

This fact means that marketers have to find a way to make an impression and keep a prospect’s attention on the first try. However, this search is almost impossible without incorporating compelling design into all the visual elements of your marketing and branding efforts.

People subconsciously lean more towards brands that have leveraged effective design strategies in their brand image. Your marketing design should include your apps, websites, social media ads, exhibit stands, magazine ads, tv commercials, and everything else.

As it concerns the companies on the S&P Index, companies with an impactful design strategy across their marketing efforts perform 219% better than companies without it.

Successful business owners are well aware of this statistic and just how much it impacts a prospective customer’s decision-making. Maggie Hanna is the Head of Quality Assurance Department at a paper writing service review company, Online Writers Rating. She says,

“Your website design should make your site visitors feel like they walked into a castle for the first time and are awed by its rustic appeal”.

Without that instant feeling of satisfaction, the probability of going on to browse your site goes down significantly.

Maggie’s statement is strengthened by the results of a survey by Tyton Media. 48% of survey participants admitted that their number one factor for determining a business’s credibility was website design.

We’ve rounded up a few reasons to motivate you to approach your marketing design intentionally.

#1 – Good design communicates your brand’s persona effectively

Essentially, branding is the way that current and prospective customers think about your business. This is like asking customers to define your company and what it represents using a few short words. Be rest assured that whatever words they use in their description represents the vibe they get from your company’s poise and offering.

They could describe your business with any combination of words: luxury and exclusivity, quality and affordability, value, and comfort. They could also use some less than favorable terms like rigid and apathetic. Either way, whatever they say is tied directly to what your brand positioning and marketing effort feel like to them.

The feeling they get has a lot to do with your marketing design across your website, blog posts, newsletters and brochures, product/service design, Google and social media ads, and other offline marketing channels.

Generally, if the words people are using to describe your business do not align with the core messaging of your brand, something is most likely amiss with your design. Fix this anomaly immediately so that your professionalism, positioning, and quality can shine through.

#2 – Good design boosts visibility

People tend to make snap judgments when they are deciding if a person they see for the first time is attractive or not. Interestingly, they do the same thing when they come across a brand’s design for the first time.

Attractiveness and uniqueness must be non-negotiable attributes of your web design and other marketing design efforts. First, your marketing campaign will need to stand out from the sea of competing marketers, advertisers, content creators, and more in your niche. It then has to leverage the attractiveness of its design to capture and hold the interest of your ideal prospective customers.

To get your design right, you have to prioritize insight from your target audience’s design preferences and the objectives of your marketing campaign. The design speaks much louder than any bland content, so doing it right can only mean good things for your brand visibility and reach.

#3 – Great design is a huge conversion booster

Donald Fomby, Head of Marketing at essay writing service review company, Best Writers Online, knows all about the union between web design and marketing success. In his words, “more than half the battle of content engagement is won with an excellent design that drives interaction and comprehension of the content, and then compels action.”

Fomby’s assertion plays into the efforts put into every other channel of your marketing campaign. The thing about design is that its impact happens at the psychological level. The font choices and styles, page/content layout, positioning, color choices, photographs, and videos all work to evoke emotions and drive action that has both been predetermined by the marketing designer.

Whether it’s an ad, web copy, blog content, or anything else, great design can light a fire under any content. Such a design will significantly shape a prospect’s experience with your campaign. Then it will skillfully direct the prospect towards the intended action, consequently boosting conversions.

#4 – Good design boosts engagement with your marketing message

A top-notch marketing design drives home your messaging, many times better than the copy itself. This benefit is similar to the one that shows how design helps to communicate your brand persona. But beyond giving prospects the right outlook for your brand, great design goes further to compel a response from the viewers.

Related article: 5 Creative Ideas Using Stock Images for Your Marketing

Let’s say, for instance, that you own a brand that’s trying to raise funds for a community project or to raise awareness about the company and what it does. It won’t matter if you craft an exhaustive copy to this effect that says all the right things about your company the right way. Prioritizing the design – using the right images, fonts, layout, color tones, and more – can hit home for your audience much more than any copy.

Good design acts as a verb. It doesn’t just trigger the right emotions; it is the vehicle that massages your audience’s emotions and intellect to spur them to take a favorable action.

Final Word

Remember that customers’ attention span is shorter than it has ever been in the history of the internet. Take the case of logos, for instance. It takes the average customer around ten seconds to form a first impression of a brand’s logo design. It will take the same customer between five to seven sightings of a logo to trigger recognition.

These statistics suggest just how vital getting your marketing design right can be. For most brands, the bulk of their design work will lead off and back to their website, making website marketing design critical. However, your website design and marketing efforts beyond your site should all form a cohesive story that drives home your brand identity, boosts customer engagement, and evokes action, including sales.

Consider hiring a professional marketing design agency if you have problems developing a design voice and identity. They can help you understand the various aspects of your design’s creative process. The right agency should also teach you to see your design through the lens of your brand objectives, and not just for design’s sake.

Handle your brand design in light of the revelations in this article. This way, you will have a better chance of burning your brand image into the minds of your customers and bringing in more business and revenue.

Credit image: Business vector by vectorpouch – freepik.com

How to Start a Company

How to Start a Successful Company with These Basic Tips

Posted Leave a commentPosted in Business, Marketing
Hoe To Start a Company

It is no surprise that some individuals have higher goals in mind than others. It all comes down to one’s ability and ambition. Sure, you have some instances where a lucky break determines the outcome, but overall, hard work is necessary. Especially when you are looking to start something like your very own company.

The idea of owning a business is attractive, but the moment you start to do a bit of research, it becomes quite apparent that the success rate is not that high. The risk of failure can be reduced if you follow certain steps. This article will provide you with great tips (some of which are basic) to increase the odds of successfully launching a company, so be sure to continue reading.

SWOT Analysis

SWOT is an acronym for strengths, weaknesses, opportunities, and threats. Analyzing each and every one of these aspects is crucial if you want to get one step closer to making your dream a reality.

It may seem like a difficult thing to do, but once you begin to realize how much of an edge it gives, you will start to ask yourself why it took so long to get started with it. Every striving businessman ought to learn how to conduct a SWOT Analysis.

Choose the Right Niche

There are more niches than you believe. However, it is still difficult once you have to choose something. Some individuals stick to their passions even if the potential for profits is not that big.

Others, meanwhile, would rather try and find one that could likely bring them the most riches. Finding the right balance is difficult and it all comes down to your personal preference. Though keep in mind that working on something you hate will take its toll sooner or later and you may find yourself losing all the motivation.

Getting a Degree

Get a Degree
Image source: Pexels.com

There are two sides to a coin for getting a degree. The first one is obvious – you get to study and learn a lot about running a business, meet new people, and get a certificate which showcases your experience and knowledge.

At the same time, this will take a lot of time. Some business schools will ask you to study for as long as 6 years, and if you do not have the money for it, student loans will accumulate and put you in debt. All those resources could be put to much better use.

Once again, this one comes down to personal preferences and since you are going to commit a lot by studying, weigh all the pros and cons before making the ultimate decision.

Always be Prepared to Pitch

Your location is not important. Since it is impossible to predict when a new opportunity comes, everyone needs to be ready to pitch at all times. It is possible that you will meet your next investor in a restaurant, a park, or even in an elevator. And when that happens, do not miss out on what could be the biggest opportunity of your lifetime.

Meet People

Image source: Pexels.com

Being static will not get you anywhere. Even if you are not meeting people who will be your investors, it is still good to get out there and see what is happening. Speak to real people to better understand their needs and research the market using other methods than your analytics tools on a computer.

Do Not Procrastinate

Some people end only dreaming and ending there because they procrastinate too much, putting the actual work aside for the next day, and the next day only to end up with nothing to show for all their planning.

Take that first step even if there are some lingering doubts. The sooner you break free from those chains, the sooner you can start to really work.

Learning from Others

There is a good saying that one should always learn from his or her mistakes. While this is true, other people should also not be forgotten. Try to look for like-minded individuals you can discuss your progress with, join groups, be it online or real life.

Digital Marketing

Everyone is on the internet these days. Not having a website or social media profiles will get you nowhere so you need to embrace everything that modern marketing has and go full throttle.

Start a simple site and work on search engine optimization. Social media platforms should also be one of your priorities. Look to grow channels on Instagram, Facebook, Twitter, and anything else you believe to be of some use.

So there you have it. This short article should be more than enough to help you get in the game and finally start working towards the ownership of your own company. And the more of these tips you follow, the more likely you are to succeed.