Marketing Archives

Cart To Conversion: Optimizing Your Ecommerce Checkout Flow

Posted 16 Oct 202316 Oct 2023 Samuel LawsonLeave a commentPosted in Business, Marketing, Web

Ecommerce businesses thrive on conversions. It’s a simple truth: the more sales, the greater the revenue. Unfortunately, despite the allure of online shopping for consumers, many online retailers face a significant challenge: abandoned shopping carts. It usually happens when shoppers add items to their carts but leave without completing the purchase.

So, how can businesses turn these abandoned carts into sales? The answer lies in improving checkout experience by optimizing your process. To start, here are some actionable steps you can consider:

1. Simplify The Checkout Process

Nobody enjoys lengthy, complicated processes–especially when shopping online. Make your checkout flow as straightforward as possible by implementing the following:

Minimize Form Fields: Request only the essential information, such as name, shipping address, and payment details. Every additional field can potentially deter a customer from finalizing their purchase.
Use Autofill: Implement autofill features. For returning customers, use stored data to pre-fill details, simplifying the process.
Adopt Single Page Checkout: Consider a single-page checkout. It prevents customers from feeling overwhelmed by multiple steps and makes corrections easy.
Offer A ‘Save For Later’ Option: Let users save their cart for future purchases without going through the checkout. This secures a potential sale while respecting their decision to buy later.

When selling online, focusing on these aspects ensures shoppers can navigate the checkout seamlessly and efficiently, contributing to a user-friendly experience that encourages repeat business. A smooth journey from cart to confirmation is one that customers will want to revisit.

2. Guarantee Mobile Responsiveness

With a surge in mobile shopping, making your checkout process mobile-friendly is essential. Make sure buttons are easy to tap, and text is legible without zooming. Test your checkout process on different devices to create a seamless experience for all users. You’re on the right track if the design is easy on the eyes and fingers.

3. Offer Multiple Payment Options

Have you ever been excited about a purchase only to find out the store doesn’t accept your preferred payment method? Frustrating, right? Prevent this from happening by offering a variety of payment options, such as:

Credit And Debit Cards: The tried-and-true method, these are a staple in online transactions.
Digital Wallets: Such options have become increasingly popular due to their ease and speed.
Buy-Now-Pay-Later: Various services allow customers to purchase immediately but spread payments over time, attracting a demographic that values financial flexibility.
Bank Transfers And E-Checks: Direct bank methods might appeal to those wary of sharing card details online.

Providing more options reduces the likelihood of customers abandoning their carts. Moreover, diversifying payment methods increases the chances of a seamless transaction, thereby encouraging sales completion.

4. Offer Guest Checkout

Although having customers create accounts can benefit future marketing efforts, it’s essential not to make this a mandatory step. Forcing shoppers to register can deter them from completing their purchases. Instead, offer a guest checkout option. If they’re impressed with your service, chances are they’ll sign up voluntarily later.

5. Clearly Display Costs

Hidden fees are a quick way to scare customers off. Whether it’s taxes, shipping, or any other additional costs, always make them transparent from the beginning. If feasible, include a cost calculator where shoppers can estimate total costs before reaching the final payment page. Predictability can foster trust.

6. Highlight Security Measures

Reassure your customers by improving security at checkout. Knowing their data is safe can make all the difference in a purchase decision. Regularly update your security measures and ensure you communicate this to your shoppers. Peace of mind can lead to higher conversion rates.

7. Limit Upsells And Cross-Sells

While it’s tempting to showcase related products or offer special deals during the checkout process, try to be cautious. Overwhelming your customers can lead to decision paralysis. Instead, choose one or two highly relevant items or offers. Less can indeed be more when it comes to upselling.

Keep the upsell items directly related to the cart content to make them feel like a natural addition to the purchase. Also, consider limiting these suggestions to the cart review stage to avoid disrupting the checkout flow and maintaining focus on completion.

8. Provide Support Throughout

Whether it’s a live chat option, a frequently asked questions section, or even a phone number, make sure help is readily available. If customers encounter a problem, swift assistance can be the difference between an abandoned cart and a sale.

Furthermore, make sure that your support team is well-trained and possesses thorough knowledge of your products and policies to provide accurate and efficient assistance. A readily accessible, friendly, and knowledgeable support team not only salvage sales but also builds a positive brand image in the minds of shoppers.

9. Ask For Feedback

Consider going straight to the source if you’re experiencing high cart abandonment rates. Ask customers for feedback. Why did they abandon their cart? Were there technical issues? Was the process too lengthy? Gaining insight directly from your audience can provide invaluable information.

Conclusion

Refining your ecommerce checkout flow requires an ongoing dedication to improving the customer experience. By making the process efficient, ensuring mobile compatibility, and offering countless payment options, you pave the way for better conversion rates. Remember, every step in the checkout flow should build trust, offer clarity, and facilitate the journey from browsing to buying.

6 Best Сolorful PowerPoint Templates to Boost your Design

Posted 24 Aug 202224 Aug 2022 AdminLeave a commentPosted in Business, Design, Marketing, Microsoft, Software

Creating a bright and beautiful presentation that will attract the audience not only with helpful information but also with its incredible appearance is not an easy task! However, you can achieve an excellent result by using up-to-date tips from designers and using stylish colorful templates that were chosen by professionals, especially for readers.

The MasterBundles team did their best to ensure that each slide set was genuinely incredible and immediately caught the audience. And if you still haven’t heard about such a marketplace, then now is the time to google and explore all the bundles presented on the platform — they are definitely worth your attention! And we’ll start with some colorful presentation designing tips.

Additional Tips For Making Colorful Presentations

So, if you want to try your hand at creating a pretty design without resorting to the best Power Point templates, then you should remember a few rules:

Contrast is everything! Thanks to it, the text on the slides will be as readable as possible, the eyes of the audience won’t get tired, and the information will be well absorbed. Plus, it just looks classy.
To achieve the best color combination, you should use specialized services, such as Khroma or Coolors.
Choose a template color scheme that matches the colors of the photos or videos you plan to use in your presentation.
Visual design is perceived better than text — give preference to pictures and infographics, if possible.
Use simple and eye-pleasing fonts like Roboto, Helvetica, Georgia, and Bookman Old Style instead of artsy ones.

On the other hand, you don’t have to waste time on choosing the color scheme, adjusting contrasts, and placing text and visual blocks successfully, because there are a lot of ready-made colorful Power Point templates.

Six Awesome Сolorful PowerPoint Templates

The examples of the most successful design of colorful PowerPoint templates collected by our team were created by professionals who know everything about the rules for designing presentations. Each of the selected options is a masterpiece that will certainly cope with the function of attracting the attention of an audience or even potential customers.

You may also like to read, 15 Sites Where To Sell Your Vector Arts

Podcast Colorful Presentation Template

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An awesome combination of juicy, but at the same time not flashy colors in this template is very popular with both customers and those who will later become a spectator. Delicate mauve, sunny yellow, bubblegum pink, Irish green, and deep yellow-pink are ready to help create presentation rays!

Yeager Colorful Presentation Pack

Yeager Colorful PowerPoint Templates — _{Yeager Colorful PowerPoint Pack}

Don’t you think the combination of golden yellow & cobalt blue background and orange & black & white fonts is bright enough? Then hurry up to explore the Yeager template with a similar color scheme. All shades are quite rich and deep, and the slide design itself will allow the audience to pay due attention to both text and visual accents.

Calista Colorful PowerPoint Template

Another example of a stylish and colorful presentation design is Calista. A muted fern green color for some blocks and a basic beige background complemented by bright red accents and orange font. Just an ideal option for the presentation of perfumery, travel, and business photography.

50 Slides Colorful Music Presentation Template

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This set contains about fifty dark slides with colorful accents. In addition to using contrasting shades, the designer used a trendy gradient technique to mix amaranth magenta and light blue! Of course, the template is primarily designed for music themes, but it can be customized for other similar areas.

Funtastic Colorful PowerPoint Template

Remember the very first example of a colorful template? This presentation is somewhat similar to that slides, but the colors are even more juicy and bright! All kinds of shades of pink, purple, yellow, and green will please the customer and make the design as stylish as possible.

Graqline Colorful Presentation Pack

Graqline Colorful PowerPoint Templates Pack — _{Graqline Colorful Presentation Pack}

The black background also goes great with lime, rich purple, and bright terracotta! In the Graqline template, you can see the success of this mix, which made it possible to create the perfect example of a colorful presentation. Slides are quite diverse, so they are suitable for different topics.

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How to Make a Logo Design for Any Product?

Posted 15 Jul 202131 Jul 2021 Darrell RiosLeave a commentPosted in Business, Marketing

A logo is a powerful brand representation that influences how customers and the general public perceive your brand. This means that your logo design must be outstanding and presentable to serve this purpose.

A compelling and appealing logo makes a statement about a brand and increases the likelihood of attracting new customers.

Always think about how to make a logo like Google that is simple yet memorable.

Having a good logo is one thing, but what makes a logo successful? Below are essential tips that you can follow to design the perfect logo for any product. The following are the most critical steps.

Why Do You Need the Logo?

Business is no different than looking for a date. Therefore, every effort you put into attracting the right audience and making them love your products is critical.

To do so, everything they see about you has to be exciting and lure them into wanting to know more about your brand. With such a huge impact, you have to be keen on the type of logo you choose.

Once you know why you need the logo, it’ll be effortless for you to make a logo easy to communicate with your audience and portray your brand. Remember, the logo will be a trademark of your company. It will present all branding materials, websites, products, and even business cards.

Define the Identity of Your Brand and Product

At the end of the process, you will want a logo that clearly defines the brand’s personality. For example, if you make a logo design for a Z Company, you will want everyone who sees it to develop an instant picture of the brand.

To do so, you first have to understand your brand’s core personality. This will help you make a different logo that is unique and gives a good impression of the brand.

Here are some key things to aid you in getting to the bottom of the product’s identity:

The reason that led you to start the business;
The beliefs and values deemed necessary within the business;
What your business does better than the competitors;
How you can briefly describe the business.

Coming Up With the Design

This is one of the most challenging stages when you want to make a logo, getting the inspiration for the design. You need to do the next:

1. Brainstorming

First, brainstorm for likely concepts. This will give you a rough idea of the design, look and definition of what you want to achieve.

When you are brainstorming, it’s essential to stay positive and accept all the suggestions, even those that seem not to be enough. Even the worst suggestion might spark up other better ideas.

For instance, an idea to make a logo with letters might seem cliche, but sometimes they are effective.

2. Shortlist Relevant Designs

After brainstorming for ideas, it’s time to shortlist.

Here, you will have to analyze the proposed designs from the audience’s point of view. How do you want them to perceive the brand? What would be most important to them in a logo?

Remove the designs that don’t fully address these and settle on the best.

Yes, brainstorming all by yourself is okay, but as they say, two heads are better than one. You can incorporate diversity by bringing in the ideas of friends, employers, and even partners.

Another way to get helpful ideas is by going through the logos of your competitors.

They have retained the same logo for such a long time because it gets the job done. Borrowing such ideas means that you will be working with ideas that have already been tried and tested. However, keep in mind that you are just borrowing ideas, not copying. In fact, you might end up pinpointing the key elements that they missed out on and use them to attract more attention. And from that, you can make a logo example that fits your business and industry.

Choose the Most Appropriate Design and Work With

At this point, you already know your business well and have a rough idea of what you want the logo to look like. Now, you have to translate all these ideas into a design.

This stage has a step-by-step approach since it entails several different elements, each playing a major role in the final appearance of the logo. This includes colors, graphics, shape, typography, and size.

When designing your logo, always remember that there’s no specific standard or accepted design across all the logo designs. It’s your task to choose the best for your brand.

Therefore, keep an open mind and try different things until you get the final result. You aren’t tied to make a logo bigger or smaller. Try all options and see what works. There are different types of logos for you to choose from. However, you aren’t limited to one. You can blend them to make a logo design unique to others.

Types of Logo Designs

Letter Marks

Used mainly by brands with long or multiple names, this is a type where you make a logo with letters. You can use the first letter of every word to come up with an aesthetically pleasing logo.

Wordmarks

This is a logo that incorporates the name of the business or product by incorporating typography. It’s useful if you want to make a logo like Google.

Abstract logos

These logos don’t relate directly to the product’s name but instead, appear like an abstract or symbol that uniquely represents your product. It makes a logo easy to interpret.

Pictorial marks

These are logos that utilize images to represent the product or brand and create a connection with it.

Mascots

These logos give your product a personality. For example, you can use cartoons and animated images for your logo.

Emblem

This is a type of logo that includes a text being integrated into an icon or crest.

Combination mark

This is a combination of symbols and words, creating a conspicuous logo.

After you have the final result, consider the color shades. It’s among the things that make a logo successful. Different colors convey different messages and the right one will communicate with the customers. For example, red is associated with passion and happiness, while yellow gives a more friendly result. Brown can make a logo look vintage.

Conclusion

A logo will represent your product everywhere it appears. Therefore, put the right effort into designing the perfect one to define your product and act as the ideal marketing element.

Do you have any questions about a logo?

7 Tricks to Build a YouTube Audience & Get More Engagement

Posted 17 May 202117 May 2021 Jeremy CollinsLeave a commentPosted in Marketing, Web

Numerous advertisers actually haven’t sorted out how they can expand engagement in their YouTube channels. Here are seven basic systems you can utilize today to support your videos’ viewership and increment engagement with your YouTube audience.

1. Short videos get better views

Think about the primary thing you do at whatever point you search on YouTube. I bet you check for a video’s length and pick a video that is more limited over longer ones.

A new investigation of video execution uncovered that videos between 16 to 120 seconds create practically half of all YouTube views. Videos shorter than two minutes are beating longer videos.

Be that as it may, as the investigation referred to above shows, it’s a lot simpler to persuade viewers to watch a more limited video than a more extended one.

Utilize this to direct the size of your YouTube videos. Whenever you are making a YouTube video take a stab at restricting it two or three minutes. Doing so will build the odds of your crowd seeing it; and in marketing, views are the venturing stone to greater engagement.

2. Utilize SEO marketing on YouTube

The main thing that fledgling advertisers learn on their excursion to marketing ability is Search Engine Optimization (SEO). This is the capacity to expand the quality and amount of traffic to any marketing instrument through natural pursuit traffic. On account of YouTube SEO makes your videos simpler to situate on YouTube search, and the higher they appear on searches the more views they get.

YouTube has over a billion clients, and in the event that you don’t utilize normal SEO standards, your channel’s engagement will consistently stay low.

3. Urge to comment, share and like your videos

Engagement is a two-way road that requires contribution from both you and your viewers. Given that video likes, shares and comments are a portion of the measurements used to gauge engagement, you need to take the necessary steps to drive your viewers to make these moves.

Since most YouTube viewers will rush off to another video subsequent to completing yours, it’s no big surprise that most videos have a low number of likes and shares contrasted with their views. The quantity of comments is considerably more modest since remarking requires more exertion and not every person will do it as a matter of course.

Given these realities, you need to urge your viewers to like, share and remark on your videos.

4. React to viewer conduct

Continuously recall that at whatever point a YouTube client views, shares your videos, comments or memberships to your channel, they are utilizing exertion that they didn’t need to. Put forth a highlight to reward these attempts. Possibly not every one of them, but rather consistently appreciate viewers who make a special effort to engage effectively with your videos.

In the event that a client tweets your video, show appreciation by retweeting them and expressing gratitude toward them. In the event that a viewer poses an inquiry, answer it quickly. In the event that they are disappointed with the video or leave ideas for development, appreciate them by saying thanks to them in another remark. Also, consistently guarantee that you react in a way that energizes discussion instead of finishes it.

5. Be steady with creation and posting of value content

Your channel won’t benefit you in any way if there is no content for viewers to engage with.

Actually like content advertisers need to create quality content consistently to profit, YouTubers need to post new videos routinely to keep their crowds engaged.

Very much like in other social media stages, (for example Facebook, Instagram, and Twitter) significant stretches of quiet will murder your engagement and in the long run your channel.

In the event that you need to turn into a famous YouTuber, don’t stop at posting oftentimes. You can utilize timing to make your viewers anticipate your next video by keeping a normal and predictable posting plan. That way, your fans will consistently be anticipating your next posting day so they can see your new videos.

6. Annotations and CTAs

While urging your clients to view and share your videos will expand engagement, it’s insufficient to receive the full rewards of YouTube marketing.

Annotations and Calls-to-Action (CTAs) are another powerful method of getting your users to engage with your videos and divert as a rule.

To utilize annotations more powerful, couple them with convincing CTAs that lead them towards an alluring conduct. You can also consider buying YouTube likes to gain more views.

7. YouTube analytics

YouTube gives a ton of helpful information about the exhibition of your videos and your channel.

The information is all in-house, which means you needn’t bother with outside programming to comprehend your viewers. Given the measure of time, exertion, imagination and most likely cash that you have put into the formation of your videos, they merit the best outcomes regarding the measure of engagement they get.

You need to realize what is working and what isn’t with the goal that you can develop and keep up your channel adequately.

YouTube analytics will assist you with that. It will give you an abundance of information, for example,

The normal engagement your videos get
Your traffic sources for example YouTube search, channel pages, YouTube advertisements and so forth
Your viewers’ segment for example gadget, age, topography and that’s only the tip of the iceberg
Crowd maintenance and subscriber rates

Utilizing this data you can more readily comprehend what works and what doesn’t. You can likewise understand what kinds of videos are driving the most noteworthy engagement and produce comparative videos later on.

The Influence of Visual Component On Customer’s Purchase Decision

Posted 4 Feb 20214 Feb 2021 John EdwardsLeave a commentPosted in Business, Design, Marketing

A good brand knows how to appeal to their customers. Whether through marketing promotions, segmented or content marketing. However, most brands may ignore other components they should be building on. Visual component.

Visual marketing is one of those segments. This kind of marketing has a significant influence on visual shoppers and consumers’ buying decisions. When we say visual, we speak on the various factors that make up a visual component; color psychology, emotional design, branding aesthetics, emerging digital trends, etc.

As a company, you should seriously consider exploring visual influences to attract your target consumers. This article will touch on how your visuals can influence consumers buying decisions.

1. Visual component can promote impulse shopping

Have you ever gone shopping with a full-on shopping list but left the store with more products than you intended to buy? What happened? Why do you think you left the store with products that you probably didn’t need? It could be that the packaging and design drew you in, or the placement of the product was spot on. Whatever drew you in, the visuals played a significant factor.

Impulse buying is one way through which the visual components of your brand can influence consumers buying decisions.

To use this to your benefit,

Make sure your product display is eye-catching.
Ensure your products are on eye-level with your consumers to give the most visual impulse impact.
Use interactive digital displays around strategic locations like checkout lines or specific areas around the shopping location. This will encourage last-minute buys.

2. Product visuals can appeal to your consumers’ emotions

Another way your visual aesthetic can influence a consumer’s purchase is through emotional marketing. Emotional marketing is an excellent way brands can connect to their consumers. Luxury brands use this kind of marketing to appeal to the emotional side of their consumers.

Suppose you want to increase your conversion rate. In that case, one strategy you can try is to use different visual components on your brand and in-store to influence your customer’s shopping experience.

The way you display your products can expertly influence the way your customers react to your products.

Improving your customer’s shopping experience can also work on your customer’s feelings. For example, if your customer has a good experience in your store, they are more likely to purchase your products and push your product sales.

You may also like: 10 Simple Tips for Making A Product Card for Selling Online

3. Colors can impact customers’ buying decisions

One visual component brands use to show their presence in a particular location is colors. While color psychology is not an exact science, there is no denying that specific colors evoke certain reactions in people. Red colors build excitement in consumers. Blue shades are calm and relaxed and can make consumers trust your brand. Consumers are attracted to the positive energy that radiates from yellow colors, etc.

Your brand colors can also;

Influence customers’ perceptions of your products and brands.
Form the first impressions of a product or brand. Customers can make an instant decision on your product in just 90 seconds. Also, 90% of them will base this perception on the first colors they see associated with your brand.

However, not all brands want to tie down their product to one particular color. In such a case, you can use visual merchandising softwares to help customers visualize your products in different colors.

4. Visual aesthetics can summon nostalgia

What’s the first thing that comes to your mind when you smell fresh pines, gingerbread, and roast chestnuts? It’s probably the same thing that comes to mind when you see the colors green, red, and gold used together.

Nostalgia is a powerful emotion, and specific colors can easily trigger the feeling of nostalgia in your consumers and influence them to purchase your products. The key is to learn how to activate this emotion with your marketing colors.

Here are some ways you use colors to activate nostalgia in your customers;

Use holiday-specific colors in your marketing campaigns. You can use it on your TV commercials, product packaging, traditional and online marketing designs, etc.
Make use of colors to bring back childhood memories to your target customers.
Create a product that looks and feels local with the power of colors.
Bring vintage back with the sepia filters and colors that instantly give a vintage feel and evoke nostalgia.
Use colors associated with specific emotions to propel nostalgia. For instance, you can use pink or red to bring back the feelings of falling in love, romance, etc. in your intended audience.

Nostalgia marketing is a growing and influential segment of marketing and can greatly influence visual shoppers buying decisions.

5. Boost brand familiarity with graphic design

Finally, how a consumer perceives your brand is significant to your visual marketing strategy’s success. A visual consumer can observe your brand from your entire brand persona. This includes your graphics design.

The graphic design your brand chooses to implement can determine how well visual shoppers identify your brand and their decisions towards your brand.

Up to 76% of consumers make their purchases in-store, and if your graphic design doesn’t make you stand out, then you have to rethink your visual influence.

Your graphic design includes;

Your logo and color scheme
The font you decide to use in your design.
The quality of your product graphic designs.
The contrast and brightness of your design.
The theme of your design visuals,etc.

We recommend hiring a professional graphics designer to create visuals that stand out for your brand. Similar to essay writing service reviews websites like Writing Judge for hiring writers, there are many sites for hiring professional designs. With the right graphics, you can boost your conversion rate and increase your product sales.

In conclusion

The goal of most businesses is to increase product sales and build brand awareness. Therefore, as a business owner, you should be using all elements available to you to push your business goals.

Using visual components to influence your customers’ buying decisions and drive sales is a crucial strategy you should explore. Follow the points listed in this article to influence visual consumer decisions expertly.

5 Ways How Covid-19 Has Changed Our Marketing Strategies to More Smart & Responsible Ones

Posted 11 Sep 202011 Sep 2020 Michael GormanLeave a commentPosted in Business, Marketing

Covid-19 pandemic put the global economy on hold. As a result, many small to medium firms closed, while big companies had to lay off some personnel.

However, even in challenging circumstances, the market kept going, and companies continued to advertise their products.

But the virus impacted the marketing field too. It transformed the approach, theme, and requirements because the demands changed.

In this article, you’ll learn five ways Covid-19 changed our marketing strategies to more smart and responsible ones.

1. We Use Social Media More

Before the pandemic, there was a steady increase in digital presence from companies’ part. Nevertheless, during quarantine, most businesses turned to social media to keep being in contact with their customers.

Even the most traditional ones or firms that neglected their social accounts started to update their posts.

This is a great method that revolutionizes marketing strategies. Specifically, in a digital world, users like to be updated by their favorite brands regarding new products and services.

So, the more you stay connected, the better.

Try to keep your socials fresh and updated to the best of your abilities. Instagram, Facebook, Twitter, LinkedIn, and even Reddit are all great platforms for clients to contact you. Post regularly and involve your consumers through stories, giveaways, videos, and more interactive content.

The next quintessential step is to make your content visible by connecting all accounts. Also, consider collaborating with other brands and content creators.

For example, assume you have an online firm that provides assignments, best essay services, and thesis help. The best move would be to update your socials and connect with your customers. Then, collaborate with different brands and creators to promote your site.

2. We Use Online Services More

Just like social media, online services became more popular during the pandemic. Even restaurants that had no delivery options quickly changed and started delivering to people’s homes. Nonetheless, it was all done through their site.

Some more traditional businesses had a hard time converting their activity to the digital form. On the other hand, accounting sites, best writing services, or HR companies didn’t have to change their ways because they were already 100% online.

For this specific reason, having excellent online services is key. Even if your shop is physical, having an active website can be beneficial.

So, try to make your site user-friendly. Also, add delivery options and an excellent customer support section.

At first, you may encounter some problems, but once your updated website is up and running, you’ll see that it’s easier to attract clients this way.

Lastly, you can try to add a blog, which can be useful at all times to present a new product or to inform users.

3. We Don’t Leverage Sensitive Topics

In the past, aggressive marketing strategies included taking advantage of sensitive topics or triggering content occasionally.

So, for example, some agencies would leverage the pandemic to sell their products at high prices, adding more fear in a climate of uncertainty and panic. Masks, sanitizers, gloves, and other necessary products became expensive, and many companies benefitted from people running to stock on those items.

It may seem like a clever move to use an event to increase sales, but in the case of a sensitive issue that affects many people and can increase general distress, it’s better to avoid this type of aggressive strategy.

Nowadays, customers are incredibly mindful about their decisions and always think twice about what brand to choose. So, if you decide to use a pandemic for your profit, the general public will notice and think you’re a greedy business with no morals or ethical code.

Initially, you may notice exponential sales, but once the crisis is over, the public will remember your moves and decide to use a different service for their needs.

Therefore, try to show your customers that you care about them. Let them know what measures you’re taking to protect everyone and prevent issues. Communicate efficiently with your clients and create plans to help them in difficult situations.

The result of this will be a higher customer loyalty rate because the consumers appreciate your dedication.

For instance, suppose you have an essay site, assignment help company, or tutoring agency.

Don’t spam your clients’ email boxes with pandemic-related content that might make them anxious and desperate. Instead, send them one email with a positive and encouraging message. Tell your customers that you care about their well-being and offer them a discount.

4. We Target Our Audience

During the pandemic, consumers needed specific types of services and products. Masks, delivered food, sanitizer, entertainment, and other items were essential elements for quarantine.

The businesses that used smart marketing strategies increased their sales because they offered to help their customers by creating new services and products while informing them. In other words, they targeted their users and adapted to their demands.

This includes shaping a customer persona and defining their concerns and needs. For this reason, consumer analytics is becoming even more vital than it was before.

For example, if your agency is an online assistance site, essay help UK service, or freelance company, most of your users may be 20 to 35 years old. With this information, you can come up with tailored ads, offers, sales, and package deals that suit the clients.

So, if you want to maintain your customers, you might use analytics to create your client persona. Polls, feedback boxes, and rating systems could help you understand what kind of people buy your products.

5. We Now Have a Mission and a Message

The Covid-19 pandemic taught us a vital lesson: in a challenging situation, we must help each other.

Many companies showed compassion through donations, discounts, and by keeping their employees. This helped humanize the market, while consumerism dialed back to make room for more important matters.

Surprisingly for some, these small but kind gestures from businesses and corporations helped them gain more credibility and increased their reputation.

Moreover, brands started to have a more meaningful message or mission, going beyond profit.

Instead, they chose to lead by example. So, they started to provide services and products according to their values and morals.

So, in the case of a pandemic, firms concentrated on helping people through high-quality services and goods. They shifted away from aggressive marketing to reveal a fresh and human side. This, from a promotional point of view, made them even more relatable and appealing to the public, which resulted in high sales and customer fidelity rates.

So, to upgrade your marketing plan, try redefining the company’s values. Show people that you want to help and that you care. Organize charity campaigns an encouraging message to go with your brand.

Don’t be afraid to create new products, and even if your firm is well-established, it’s never too late to change perspective.

Conclusion

The Covid-19 pandemic changed our lives dramatically. From new safety measures to new products and services. Even marketing strategies changed.

Here are the five new tactics we now use to promote our activities:

We use social media more.
We use online services more.
We don’t leverage sensitive topics.
We target our audience.
We now have a mission and a message.

10 Simple Tips for Making a Product Card for Selling Online

Posted 11 Aug 202024 Jan 2021 Thomas LaniganLeave a commentPosted in Business, Design, Marketing, Web

The buyer journey in e-commerce is critical, yet many online merchants struggle with it. One of the trickiest parts in the process of converting customers using the product card. This highly popular feature serves a deeper purpose than mere aesthetics. It contributes to pleasing customers along the customer journey.

A product card is vital in customer conversion. A product page displays images of items available on an e-commerce website. The product page aims to entice visitors while giving relevant visual and textual information to sell the products.

Why Online Merchants Must Make Product Cards Right

The stats are glaring: only 3 percent of online store visits result in the customer making a purchase. Plus, you likely know of cart abandonment. Sixty-nine percent of shoppers abandon their carts while shopping.

Again, it’s vital to provide the customer with a smooth journey to checkout.

The Process

Before you attempt to design product cards, the following questions are important to consider:

Who is your target audience?
What is your brand identity?
What is your color scheme, and what does it represent?

A thorough understanding of these questions will make it easier to design your product cards and, by extension, product pages. Perhaps more importantly, it’ll make for more effective product cards. Let’s review these areas a bit.

Target Audience

Who are you selling to? That’s a critical question, whatever you’re selling. Learn to identify and study your target audience. It’s the critical first step in setting up any successful business.

What are the models that represent your customers? Discover those and write product descriptions using language an audience relates to. A grasp of your target audience is essential to design better product pages.

Brand Identity

What core brand values define your business? Is there an element that separates you from the competition? What’s your brand’s tone of voice? Your brand identity matters for consistent user experience in an assignment service, and to build long-term relationships with customers.

Your product pages should reflect your brand identity. It includes everything from the writing tone to the style and content of images you choose to use. Your design should also reveal what your brand stands for. Is your brand fun and playful, or grown-up and sophisticated?

Color Scheme

Colors speak volumes. A business or brand must pick a color that signifies what they stand for. Banks and tech start-ups use blue, for instance, because it evokes trust.

Your website is a core extension of your brand. What colors are you using across its pages, especially critical ones like the product pages? Your design should remain consistent across the product cards too.

Your color scheme matters a lot when designing call-to-action buttons, headings, labels, and product descriptions.

10 Tips for Designing Product Cards for Higher Conversion

Here are ten solid tips to keep in mind when designing product cards to guarantee higher customer conversions.

#1 – Always Use High-Quality Product Images

Photos are an essential element of product cards. They form the foundation of your design. You must be precise about what you want customers to buy. Your photos should feel like they are almost real.

Better product photos help you persuade customers that a specific product is what they need to buy. So how do you prepare photos to be great for your product cards?

Ensure that every photo is of high quality.
Show multiple views of the product in the photos.
Use detailed images to evoke a personal touch.
Use photos to reveal context.

#2 – How About Videos?

We’ve talked a lot about text and images. Those are the barest basics for every product card. You can do further optimization by using videos. Don’t overdo this so that your pages can load faster. Your design should be as clean as possible. Videos have one critical limitation – their size.

Work hard to find the balance between quality and file size in a way that showcases all details of the finance assignment help.

#3 – Use Persuasive CTAs

A call-to-action encourages users to become buyers. They include buttons or links that say “Add to basket,” “Add to cart,” “Sign up here,” and “Shop the collection.” Your product cards have one simple goal: to make shoppers click on your CTA.

You’ll miss out on sales if shoppers cannot add products they want to their basket. How then can you make a profit? Here are the top tips for your CTAs:

Position them high up on the product card. A great position is next to the product image, just under the basic product information.
Use a contrasting (not jarring) color to win the customer’s attention.
Make the button large enough to click.
Be as clear as possible in your wording.

#4 – Use Short, Yet Informative Descriptions

Product descriptions give product your images a boost by helping the customer understand the “what” of the product and “why” they should buy it.

Make your descriptions such that they are persuasive and help you sell. Make them sweet, straightforward, and direct.

#5 – Long Descriptions

Sometimes, short descriptions are not enough. To convert better, you can expand on the bullet points in the short description. You don’t need to be a professional copywriter. Thesis writing services apply simple classic structures like PAS (Problem-Agitate-Solve), or 4PS (Problem-Promise-Proof-Proposal). These are enough for a comprehensive long description.

Use this opportunity to address user concerns and highlight product benefits until the price barrier becomes insignificant.

#6 – Leverage Social Proof

Social proof means that others are already using your product, so you want this prospective buyer to enjoy its benefits. Ninety-seven percent of consumers say online reviews influence their purchase decisions.

You can use star ratings near the product title.

#7 – Provide Accurate Product Recommendations

Once a client views one product or adds it to their basket, you can recommend related products as “similar items” or “Top picks”. Accurate and helpful recommendations are great for securing fresh purchases.

#8 – Be Consistent

Consistency helps customers understand and identify with your brand. Use colors, fonts, image sizes, and an overall card structure and tone of voice that shoppers find to be refreshingly unique to you.

#9 – Make Your Pricing Clear

Many buyers scan the product card for the price before they consider any other features. It’s a good strategy to display prices clearly and early on a product card.

Even if the product is expensive, position it close to the title or near the shopping cart icon or button. This smart design choice works because the customer’s line of sight naturally drifts to those areas, making it easy to spot the price.

Other ways to make the price more visible include:

Use large, unmistakable font sizes.
Make the price stand out with a contrasting color.
Highlight your discounts and show how much the customer will save.

If you struggle to pick out the price on your product cards, revisit your design drawing board. Apply these tips and get objective people to help you test it out. Don’t stop until they say they can spot the price clearly in one glance.

#10 – Oh! Did You Forget the Name?

We had to leave this until now because that’s what happens with many product cards – the merchant forgets to include the name [properly]. It’s not the no-brainer you’d expect it to be.

A name is the first thing the user sees. Similar names can potentially hurt your SEO. Shorter, more descriptive names attract more clicks too.

Content management systems (CMS) use titles as the H1 meta tag, which is especially important for SEO.

Conclusion

Product cards are essential to your e-commerce efforts. But, they require effort and attention. These ten tips will make your product cards stand out, improving your conversions and bottom line.

Image credit:

The Impact of Design On Your Marketing Activities

Posted 9 Jun 202010 Aug 2020 Aaron SwainLeave a commentPosted in Design, Marketing

Most people will readily agree that communication is most effective when done with some visual representation. That is why design is a huge part of current marketing initiatives. Businesses are always on the lookout for more customers and more sales.

This fact means that marketers have to find a way to make an impression and keep a prospect’s attention on the first try. However, this search is almost impossible without incorporating compelling design into all the visual elements of your marketing and branding efforts.

People subconsciously lean more towards brands that have leveraged effective design strategies in their brand image. Your marketing design should include your apps, websites, social media ads, exhibit stands, magazine ads, tv commercials, and everything else.

As it concerns the companies on the S&P Index, companies with an impactful design strategy across their marketing efforts perform 219% better than companies without it.

Successful business owners are well aware of this statistic and just how much it impacts a prospective customer’s decision-making. Maggie Hanna is the Head of Quality Assurance Department at a paper writing service review company, Online Writers Rating. She says,

“Your website design should make your site visitors feel like they walked into a castle for the first time and are awed by its rustic appeal”.

Without that instant feeling of satisfaction, the probability of going on to browse your site goes down significantly.

Maggie’s statement is strengthened by the results of a survey by Tyton Media. 48% of survey participants admitted that their number one factor for determining a business’s credibility was website design.

We’ve rounded up a few reasons to motivate you to approach your marketing design intentionally.

#1 – Good design communicates your brand’s persona effectively

Essentially, branding is the way that current and prospective customers think about your business. This is like asking customers to define your company and what it represents using a few short words. Be rest assured that whatever words they use in their description represents the vibe they get from your company’s poise and offering.

They could describe your business with any combination of words: luxury and exclusivity, quality and affordability, value, and comfort. They could also use some less than favorable terms like rigid and apathetic. Either way, whatever they say is tied directly to what your brand positioning and marketing effort feel like to them.

The feeling they get has a lot to do with your marketing design across your website, blog posts, newsletters and brochures, product/service design, Google and social media ads, and other offline marketing channels.

Generally, if the words people are using to describe your business do not align with the core messaging of your brand, something is most likely amiss with your design. Fix this anomaly immediately so that your professionalism, positioning, and quality can shine through.

#2 – Good design boosts visibility

People tend to make snap judgments when they are deciding if a person they see for the first time is attractive or not. Interestingly, they do the same thing when they come across a brand’s design for the first time.

Attractiveness and uniqueness must be non-negotiable attributes of your web design and other marketing design efforts. First, your marketing campaign will need to stand out from the sea of competing marketers, advertisers, content creators, and more in your niche. It then has to leverage the attractiveness of its design to capture and hold the interest of your ideal prospective customers.

To get your design right, you have to prioritize insight from your target audience’s design preferences and the objectives of your marketing campaign. The design speaks much louder than any bland content, so doing it right can only mean good things for your brand visibility and reach.

#3 – Great design is a huge conversion booster

Donald Fomby, Head of Marketing at essay writing service review company, Best Writers Online, knows all about the union between web design and marketing success. In his words, “more than half the battle of content engagement is won with an excellent design that drives interaction and comprehension of the content, and then compels action.”

Fomby’s assertion plays into the efforts put into every other channel of your marketing campaign. The thing about design is that its impact happens at the psychological level. The font choices and styles, page/content layout, positioning, color choices, photographs, and videos all work to evoke emotions and drive action that has both been predetermined by the marketing designer.

Whether it’s an ad, web copy, blog content, or anything else, great design can light a fire under any content. Such a design will significantly shape a prospect’s experience with your campaign. Then it will skillfully direct the prospect towards the intended action, consequently boosting conversions.

#4 – Good design boosts engagement with your marketing message

A top-notch marketing design drives home your messaging, many times better than the copy itself. This benefit is similar to the one that shows how design helps to communicate your brand persona. But beyond giving prospects the right outlook for your brand, great design goes further to compel a response from the viewers.

Let’s say, for instance, that you own a brand that’s trying to raise funds for a community project or to raise awareness about the company and what it does. It won’t matter if you craft an exhaustive copy to this effect that says all the right things about your company the right way. Prioritizing the design – using the right images, fonts, layout, color tones, and more – can hit home for your audience much more than any copy.

Good design acts as a verb. It doesn’t just trigger the right emotions; it is the vehicle that massages your audience’s emotions and intellect to spur them to take a favorable action.

Final Word

Remember that customers’ attention span is shorter than it has ever been in the history of the internet. Take the case of logos, for instance. It takes the average customer around ten seconds to form a first impression of a brand’s logo design. It will take the same customer between five to seven sightings of a logo to trigger recognition.

These statistics suggest just how vital getting your marketing design right can be. For most brands, the bulk of their design work will lead off and back to their website, making website marketing design critical. However, your website design and marketing efforts beyond your site should all form a cohesive story that drives home your brand identity, boosts customer engagement, and evokes action, including sales.

Consider hiring a professional marketing design agency if you have problems developing a design voice and identity. They can help you understand the various aspects of your design’s creative process. The right agency should also teach you to see your design through the lens of your brand objectives, and not just for design’s sake.

Handle your brand design in light of the revelations in this article. This way, you will have a better chance of burning your brand image into the minds of your customers and bringing in more business and revenue.

Credit image: Business vector by vectorpouch – freepik.com

How to Start a Successful Company with These Basic Tips

Posted 16 Feb 202026 Apr 2020 Editorial WriterLeave a commentPosted in Business, Marketing

It is no surprise that some individuals have higher goals in mind than others. It all comes down to one’s ability and ambition. Sure, you have some instances where a lucky break determines the outcome, but overall, hard work is necessary. Especially when you are looking to start something like your very own company.

The idea of owning a business is attractive, but the moment you start to do a bit of research, it becomes quite apparent that the success rate is not that high. The risk of failure can be reduced if you follow certain steps. This article will provide you with great tips (some of which are basic) to increase the odds of successfully launching a company, so be sure to continue reading.

SWOT Analysis

SWOT is an acronym for strengths, weaknesses, opportunities, and threats. Analyzing each and every one of these aspects is crucial if you want to get one step closer to making your dream a reality.

It may seem like a difficult thing to do, but once you begin to realize how much of an edge it gives, you will start to ask yourself why it took so long to get started with it. Every striving businessman ought to learn how to conduct a SWOT Analysis.

Choose the Right Niche

There are more niches than you believe. However, it is still difficult once you have to choose something. Some individuals stick to their passions even if the potential for profits is not that big.

Others, meanwhile, would rather try and find one that could likely bring them the most riches. Finding the right balance is difficult and it all comes down to your personal preference. Though keep in mind that working on something you hate will take its toll sooner or later and you may find yourself losing all the motivation.

Getting a Degree

Get a Degree — *Image source: Pexels.com*

There are two sides to a coin for getting a degree. The first one is obvious – you get to study and learn a lot about running a business, meet new people, and get a certificate which showcases your experience and knowledge.

At the same time, this will take a lot of time. Some business schools will ask you to study for as long as 6 years, and if you do not have the money for it, student loans will accumulate and put you in debt. All those resources could be put to much better use.

Once again, this one comes down to personal preferences and since you are going to commit a lot by studying, weigh all the pros and cons before making the ultimate decision.

Always be Prepared to Pitch

Your location is not important. Since it is impossible to predict when a new opportunity comes, everyone needs to be ready to pitch at all times. It is possible that you will meet your next investor in a restaurant, a park, or even in an elevator. And when that happens, do not miss out on what could be the biggest opportunity of your lifetime.

Meet People

Being static will not get you anywhere. Even if you are not meeting people who will be your investors, it is still good to get out there and see what is happening. Speak to real people to better understand their needs and research the market using other methods than your analytics tools on a computer.

Do Not Procrastinate

Some people end only dreaming and ending there because they procrastinate too much, putting the actual work aside for the next day, and the next day only to end up with nothing to show for all their planning.

Take that first step even if there are some lingering doubts. The sooner you break free from those chains, the sooner you can start to really work.

Learning from Others

There is a good saying that one should always learn from his or her mistakes. While this is true, other people should also not be forgotten. Try to look for like-minded individuals you can discuss your progress with, join groups, be it online or real life.

Digital Marketing

Everyone is on the internet these days. Not having a website or social media profiles will get you nowhere so you need to embrace everything that modern marketing has and go full throttle.

Start a simple site and work on search engine optimization. Social media platforms should also be one of your priorities. Look to grow channels on Instagram, Facebook, Twitter, and anything else you believe to be of some use.

So there you have it. This short article should be more than enough to help you get in the game and finally start working towards the ownership of your own company. And the more of these tips you follow, the more likely you are to succeed.