Design in Marketing

The Impact of Design On Your Marketing Activities

Posted Leave a commentPosted in Design, Marketing
Design In Marketing

Most people will readily agree that communication is most effective when done with some visual representation. That is why design is a huge part of current marketing initiatives. Businesses are always on the lookout for more customers and more sales.

This fact means that marketers have to find a way to make an impression and keep a prospect’s attention on the first try. However, this search is almost impossible without incorporating compelling design into all the visual elements of your marketing and branding efforts.

People subconsciously lean more towards brands that have leveraged effective design strategies in their brand image. Your marketing design should include your apps, websites, social media ads, exhibit stands, magazine ads, tv commercials, and everything else.

As it concerns the companies on the S&P Index, companies with an impactful design strategy across their marketing efforts perform 219% better than companies without it.

Successful business owners are well aware of this statistic and just how much it impacts a prospective customer’s decision-making. Maggie Hanna is the Head of Quality Assurance Department at a paper writing service review company, Online Writers Rating. She says,

“Your website design should make your site visitors feel like they walked into a castle for the first time and are awed by its rustic appeal”.

Without that instant feeling of satisfaction, the probability of going on to browse your site goes down significantly.

Maggie’s statement is strengthened by the results of a survey by Tyton Media. 48% of survey participants admitted that their number one factor for determining a business’s credibility was website design.

We’ve rounded up a few reasons to motivate you to approach your marketing design intentionally.

#1 – Good design communicates your brand’s persona effectively

Essentially, branding is the way that current and prospective customers think about your business. This is like asking customers to define your company and what it represents using a few short words. Be rest assured that whatever words they use in their description represents the vibe they get from your company’s poise and offering.

They could describe your business with any combination of words: luxury and exclusivity, quality and affordability, value, and comfort. They could also use some less than favorable terms like rigid and apathetic. Either way, whatever they say is tied directly to what your brand positioning and marketing effort feel like to them.

The feeling they get has a lot to do with your marketing design across your website, blog posts, newsletters and brochures, product/service design, Google and social media ads, and other offline marketing channels.

Generally, if the words people are using to describe your business do not align with the core messaging of your brand, something is most likely amiss with your design. Fix this anomaly immediately so that your professionalism, positioning, and quality can shine through.

#2 – Good design boosts visibility

People tend to make snap judgments when they are deciding if a person they see for the first time is attractive or not. Interestingly, they do the same thing when they come across a brand’s design for the first time.

Attractiveness and uniqueness must be non-negotiable attributes of your web design and other marketing design efforts. First, your marketing campaign will need to stand out from the sea of competing marketers, advertisers, content creators, and more in your niche. It then has to leverage the attractiveness of its design to capture and hold the interest of your ideal prospective customers.

To get your design right, you have to prioritize insight from your target audience’s design preferences and the objectives of your marketing campaign. The design speaks much louder than any bland content, so doing it right can only mean good things for your brand visibility and reach.

#3 – Great design is a huge conversion booster

Donald Fomby, Head of Marketing at essay writing service review company, Best Writers Online, knows all about the union between web design and marketing success. In his words, “more than half the battle of content engagement is won with an excellent design that drives interaction and comprehension of the content, and then compels action.”

Fomby’s assertion plays into the efforts put into every other channel of your marketing campaign. The thing about design is that its impact happens at the psychological level. The font choices and styles, page/content layout, positioning, color choices, photographs, and videos all work to evoke emotions and drive action that has both been predetermined by the marketing designer.

Whether it’s an ad, web copy, blog content, or anything else, great design can light a fire under any content. Such a design will significantly shape a prospect’s experience with your campaign. Then it will skillfully direct the prospect towards the intended action, consequently boosting conversions.

#4 – Good design boosts engagement with your marketing message

A top-notch marketing design drives home your messaging, many times better than the copy itself. This benefit is similar to the one that shows how design helps to communicate your brand persona. But beyond giving prospects the right outlook for your brand, great design goes further to compel a response from the viewers.

Related article: 5 Creative Ideas Using Stock Images for Your Marketing

Let’s say, for instance, that you own a brand that’s trying to raise funds for a community project or to raise awareness about the company and what it does. It won’t matter if you craft an exhaustive copy to this effect that says all the right things about your company the right way. Prioritizing the design – using the right images, fonts, layout, color tones, and more – can hit home for your audience much more than any copy.

Good design acts as a verb. It doesn’t just trigger the right emotions; it is the vehicle that massages your audience’s emotions and intellect to spur them to take a favorable action.

Final Word

Remember that customers’ attention span is shorter than it has ever been in the history of the internet. Take the case of logos, for instance. It takes the average customer around ten seconds to form a first impression of a brand’s logo design. It will take the same customer between five to seven sightings of a logo to trigger recognition.

These statistics suggest just how vital getting your marketing design right can be. For most brands, the bulk of their design work will lead off and back to their website, making website marketing design critical. However, your website design and marketing efforts beyond your site should all form a cohesive story that drives home your brand identity, boosts customer engagement, and evokes action, including sales.

Consider hiring a professional marketing design agency if you have problems developing a design voice and identity. They can help you understand the various aspects of your design’s creative process. The right agency should also teach you to see your design through the lens of your brand objectives, and not just for design’s sake.

Handle your brand design in light of the revelations in this article. This way, you will have a better chance of burning your brand image into the minds of your customers and bringing in more business and revenue.

Credit image: Business vector by vectorpouch – freepik.com

How to Start a Company

How to Start a Successful Company with These Basic Tips

Posted Leave a commentPosted in Business, Marketing
Hoe To Start a Company

It is no surprise that some individuals have higher goals in mind than others. It all comes down to one’s ability and ambition. Sure, you have some instances where a lucky break determines the outcome, but overall, hard work is necessary. Especially when you are looking to start something like your very own company.

The idea of owning a business is attractive, but the moment you start to do a bit of research, it becomes quite apparent that the success rate is not that high. The risk of failure can be reduced if you follow certain steps. This article will provide you with great tips (some of which are basic) to increase the odds of successfully launching a company, so be sure to continue reading.

SWOT Analysis

SWOT is an acronym for strengths, weaknesses, opportunities, and threats. Analyzing each and every one of these aspects is crucial if you want to get one step closer to making your dream a reality.

It may seem like a difficult thing to do, but once you begin to realize how much of an edge it gives, you will start to ask yourself why it took so long to get started with it. Every striving businessman ought to learn how to conduct a SWOT Analysis.

Choose the Right Niche

There are more niches than you believe. However, it is still difficult once you have to choose something. Some individuals stick to their passions even if the potential for profits is not that big.

Others, meanwhile, would rather try and find one that could likely bring them the most riches. Finding the right balance is difficult and it all comes down to your personal preference. Though keep in mind that working on something you hate will take its toll sooner or later and you may find yourself losing all the motivation.

Getting a Degree

Get a Degree
Image source: Pexels.com

There are two sides to a coin for getting a degree. The first one is obvious – you get to study and learn a lot about running a business, meet new people, and get a certificate which showcases your experience and knowledge.

At the same time, this will take a lot of time. Some business schools will ask you to study for as long as 6 years, and if you do not have the money for it, student loans will accumulate and put you in debt. All those resources could be put to much better use.

Once again, this one comes down to personal preferences and since you are going to commit a lot by studying, weigh all the pros and cons before making the ultimate decision.

Always be Prepared to Pitch

Your location is not important. Since it is impossible to predict when a new opportunity comes, everyone needs to be ready to pitch at all times. It is possible that you will meet your next investor in a restaurant, a park, or even in an elevator. And when that happens, do not miss out on what could be the biggest opportunity of your lifetime.

Meet People

Image source: Pexels.com

Being static will not get you anywhere. Even if you are not meeting people who will be your investors, it is still good to get out there and see what is happening. Speak to real people to better understand their needs and research the market using other methods than your analytics tools on a computer.

Do Not Procrastinate

Some people end only dreaming and ending there because they procrastinate too much, putting the actual work aside for the next day, and the next day only to end up with nothing to show for all their planning.

Take that first step even if there are some lingering doubts. The sooner you break free from those chains, the sooner you can start to really work.

Learning from Others

There is a good saying that one should always learn from his or her mistakes. While this is true, other people should also not be forgotten. Try to look for like-minded individuals you can discuss your progress with, join groups, be it online or real life.

Digital Marketing

Everyone is on the internet these days. Not having a website or social media profiles will get you nowhere so you need to embrace everything that modern marketing has and go full throttle.

Start a simple site and work on search engine optimization. Social media platforms should also be one of your priorities. Look to grow channels on Instagram, Facebook, Twitter, and anything else you believe to be of some use.

So there you have it. This short article should be more than enough to help you get in the game and finally start working towards the ownership of your own company. And the more of these tips you follow, the more likely you are to succeed.