Freelance Designer

5 Ways to Make Money Freelance Designing, How to Start in 2021

Posted Leave a commentPosted in Business, Design, Web
Make Money Freelance Designer

Freelance designers make a lot of money through their online gigs. If you want to start freelance designing in 2021, but don’t know where to start, you will find this post to be extremely useful. The fact is that there is plenty of opportunity for freelance designers as long as you know where to look.

There is no need to work a full-time job as a designer. Instead, you can make decent money through freelance work. Being a freelance designer provides you with complete freedom over your time and work, which a full-time job will never provide.

To help you get started in freelance designing in 2021, you need to consider the following ways to generate an income.

1. Write

One of the easiest ways to make money freelance designing is by writing about your experiences. Generate traffic for your blog by sharing your thoughts on design topics that you are passionate about. If you have the right skills, you can even write tutorials for high-paying blogs.

As there are plenty of design tools, you can simply make money by writing about them on your blog or working with a Web Development agency. You can establish authority online and leverage it to find work. It barely takes any time to get a website up and going these days.

An easy way to make money from your blog is by allowing adverts to appear. There has to be a suitable network that you can use to generate money through PPC and PPV advertising systems. You can also write guest posts for different blogs to earn an extra income.

If you like writing, you can even write an entire book about designing and make good money out of it. Amazon launched its publishing services to help aspiring writers get started.

2. Stock Graphics

Stock graphics are getting more and more popular by the year. You can sell stock graphics on different platforms to generate a decent passive income. Freelance designers can make good money by selling their products. There is no reason for you to miss out on such an amazing opportunity.

There are various marketplaces where you can sell your graphics, or you can even launch your very own web store. Unleash your creativity and make a name of your own by selling stock graphics online. It is as easy as it gets.

Some of the stock items that you can put up for sale include web layouts, fonts, filters, icon sets, and the like. Anything that you are an expert in, you can capitalize on it. The following markets are the perfect place to start.

  • Theme Forest: It is one of the biggest platforms for buying and selling WP themes and templates.
  • Graphic River: Make money as a graphic designer with Graphic River. It is an incredible marketplace for selling flyers, filters, fonts, icons, business cards, and other stock items.
  • Creative Market: It is a new platform where you can sell all stock items for quick cash.

3. Side Project

Another great way to make freelance designing is by working on side projects. These tend to be small products, services, utilities, and tools that help solve problems. These tools allow you to earn money. Some popular tools that you can consider a sidebar, 960 grid system, and space box.

As a creative, you should have no trouble thinking up something unique for your side project. It is something that you can work on while you try out other income avenues. You can always look for side projects for some inspiration. They will motivate you to get working.

4. Sell Physical Goods

As a freelance designer, there is no need for you to limit your options. A great way to generate a passive income is by selling physical goods like compilation books, t-shirts, posters, and similar items. 

People are always looking for ways to revamp their wardrobe and life. You can cater to them by selling something cool and unique. Sell items to the masses to create an income on the side. To boost your sales, it is a good idea to set up an online store.

There are plenty of ecommerce platforms that allow you to create your online store in record time. Hence, you must give it a shot. You never know when you might become the next best-seller.

5. Join Design Contests

Finally, you can also make money freelance designing in 2021 by enrolling in design contests. Although design contest websites have been offering amazing opportunities for a long time, not many designers have taken them seriously. However, things seem to be changing fast.

With websites such as 99Designers, you get to male money designing all sorts of things like a postcard or flyer, website, or even a logo. Join the design contest websites to show off your skills and make a name for yourself. You will be amazed by how easy it is to sign-up and get started.

There are countless open projects that you can join for an opportunity to earn money. Although many other aspiring designers are hunting for the same opportunities, you have to try it to earn a decent living. Right now is the time to explore new avenues and figure things out.

Design contests also provide opportunities to work for major corporations or set up your online shop. Once you gain confidence in your skills, you will realize that the sky is the limit.

Takeaway – Earn a Living through Freelance Designing

Once you have gone over this post, you will come to know that there are plenty of ways to earn an income as a freelance designer. As long as you are creative and open-minded, you should have no trouble generating revenue.

Focus on trying out different things to earn as much money as possible. You have to give things a try to find what you are good at. It could be something that you never even thought you could do.

An Ultimate Guide to Write Great Web Design Proposals

Posted Leave a commentPosted in Design, Web
Web Design Proposal

A well-written web design proposal presents a foundation for successful collaboration. Without a great proposal, you won’t be able to properly present your idea and what you can bring to the table.

The proposal ensures that the potential client understands your vision. Moreover, it helps you to come to an agreement that will suit you both.

In this post, you’ll learn more about the information you need to cover to craft an effective web design proposal.

About Us and Contact Information

Every collaboration starts with an introduction. Build trust and reliability by explaining who you are and what you do.

Present your company concisely. Share some basic details, along with a short overview of your services.

If you have a website or portfolio, add a link. In this way, the client can look back to your previous work to get a sense of your skills. Also, include contact information so that the client can easily get in touch with you.

To help you grasp how you can form this segment, refer to this list of some suggested elements:

  • Company logo
  • Company name
  • A brief overview of your services and experiences
  • Link to your website/portfolio
  • Contact information
  • Client’s name and contact information

The Problem / Need Overview

Do you want to impress the client? Then, you need to prove that you can identify their problems.

To further develop the project, you need to know why the project exists in the first place. Show that you are able to recognize the client’s needs and, therefore, offer the right solution.

Start with presenting the challenges that the client is facing. In the problem overview, you should explain why the client needs a web design.

The problem overview shouldn’t just scratch the surface. Scarcely restating what the client has briefly mentioned in the proposal request won’t do the trick. Do your research and specify exact reasons that have evoked the need for a web design.

The reasons that you can mention in the proposal can be:

  • Lower traffic due to a new competitor with fresh website design
  • Rebranding that aims to attract younger demographics,
  • Customers’ inability to find location information on their website
  • Low rank in search engines

You may also like : How To Get A Degree In Web Design

Prove that you have a deep understanding of the client’s web design challenges. Pinpoint their challenges and explain them in detail.

If you want your problem overview to resonate completely with the client, there is a useful trick you can resort to. Use some of the same terminologies that the client used to express their problems. They’ll feel understood in this way.

The Solution Overview

Specifying the client’s web design problems will build their anticipation for the solution. Consequently, in the next segment, you need to offer a solution.

How you plan to tackle the challenges that the client is facing?

Share your ideas on web design but don’t stop there. Explain why these ideas are the right solutions.

While the designers focus on the aesthetics and efficiency of the design, clients focus on the benefits. As much as they value a good design, what really hits the cord is a vision of opening new paths for bringing in clients.

Showcase the benefits of your web design. Connect each proposed solution with an advantage that will bring to the client.

For example, in addition to stating that you’ll introduce a quicker checkout process, state that this aims to speed the customers’ purchasing process and thus increase sales.

To help you understand the form of the solution overview, here are some examples:

  • In order to recapture the users that navigate towards your competitor, the website must be personalized to the customers’ needs. This will demand an analysis that will identify the target audience’s preferences and key differences that attract the audience to your competitor.
  • The new website will help the users to easily navigate through the website. They will be able to quickly access location and contact information to set appointments and further inquire about your services.

Project Deliverables

Describe the objectives that you plan to accomplish. While the previous section focuses on the benefits of your solution, project deliverables define specific goals that you will achieve.

It’s time to break down the plan. Single out the objectives you plan to tackle. Simply put, specify what the client will receive from you.

The project deliverable can be:

  • Maximizing mobile functionality by using a responsive website theme and customizing mobile display settings
  • Creating a modern design that incorporates rebranded elements

These goals should embody the specific actions you plan to take. Create a direct and sensible list of the services you plan to provide.

Price and Schedule

The questions of price and deadline are what many clients are most concerned with. They now know what you can provide them with, but how much will that cost?

You want to be transparent from the very beginning. That’s why you should include a comprehensible breakdown of costs as well as the total price.

Give the client a clear insight into what they’ll get for every dime they invest. If you get into details and explain, they’ll be less hesitant to make the investment.

The following example will roughly showcase what kind of details you can include in the cost breakdown:

  • WordPress Theme Customization…………………………………………$500
    • Initial meeting – We will discuss the theme you like and how we can accommodate it to your brand and target audience.
    • Installing the theme and customization – We will install the theme and adapt it to your requirements.
    • Revision – If needed, we will make changes to the initial customization.

Aside from the price, you should also be specific in terms of the deadline. Clearly state the amount of time you’ll need for which aspect of the web design.

In addition to the final deadline, estimate how many days you’ll need for different elements. Why? Because you want to show the client how you operate and that your workflow is organized within a timeframe.

Make sure that you note that the price quote and the deadlines are an estimate. This will clarify that both of these elements are dependent on mutual agreement.

Writing Tips for Web Design Proposal

Lastly, the following tips will reflect on the writing aspect of the proposal. How you express yourself in the proposal is just as important as what you write down. Therefore, here are some essential tips that you need to keep in mind:

  • Be direct – Get straight to the point in every segment of the proposal.
  • Use bullet points – Bullet points and lists will make the proposal comprehensive and well-organized.
  • Be concise – If you are unsure about the length of your proposal, hire a custom writing service to edit the document and make it more concise.
  • Segment the proposal in the above-mentioned sections – These sections aim to help the reader to find all the information easily and access them in a logical order.
  • ●       Add a call-to-action – Give the client a slight push towards finalizing the agreement with a CTA such as “send us a confirmation to start the project.”
  • Proofread the proposal – Before you present your proposal to the client or send it via And.co (a CMS platform for sending intricate proposals), make sure that there are no grammar or spelling mistakes.
  • Choose your email client carefully. Say, if you tend to spot mistakes in your email after you already hit Send, makes sense to choose something that allows cancelling of sending. Many free email clients for windows do this.

Final Thoughts

Gathering information on how to write an amazing web design proposal is the first step. Hopefully, the above-mentioned tips have helped you to clarify that.

The next step you have to take on your own. Use these pieces of information to put together a clear, organized, and attractive proposal that will present you as the perfect person for the job. Good luck!

Credit image: freepik.com

Visual Influence

The Influence of Visual Component On Customer’s Purchase Decision

Posted Leave a commentPosted in Business, Design, Marketing
visual component

A good brand knows how to appeal to their customers. Whether through marketing promotions, segmented or content marketing. However, most brands may ignore other components they should be building on. Visual component.

Visual marketing is one of those segments. This kind of marketing has a significant influence on visual shoppers and consumers’ buying decisions. When we say visual, we speak on the various factors that make up a visual component; color psychology, emotional design, branding aesthetics, emerging digital trends, etc.

As a company, you should seriously consider exploring visual influences to attract your target consumers. This article will touch on how your visuals can influence consumers buying decisions.

1. Visual component can promote impulse shopping

Have you ever gone shopping with a full-on shopping list but left the store with more products than you intended to buy? What happened? Why do you think you left the store with products that you probably didn’t need? It could be that the packaging and design drew you in, or the placement of the product was spot on. Whatever drew you in, the visuals played a significant factor.

Impulse buying is one way through which the visual components of your brand can influence consumers buying decisions.

To use this to your benefit,

  • Make sure your product display is eye-catching.
  • Ensure your products are on eye-level with your consumers to give the most visual impulse impact.
  • Use interactive digital displays around strategic locations like checkout lines or specific areas around the shopping location. This will encourage last-minute buys.
influence of visual for selling

2. Product visuals can appeal to your consumers’ emotions

Another way your visual aesthetic can influence a consumer’s purchase is through emotional marketing. Emotional marketing is an excellent way brands can connect to their consumers. Luxury brands use this kind of marketing to appeal to the emotional side of their consumers.

Suppose you want to increase your conversion rate. In that case, one strategy you can try is to use different visual components on your brand and in-store to influence your customer’s shopping experience.

The way you display your products can expertly influence the way your customers react to your products.

Improving your customer’s shopping experience can also work on your customer’s feelings. For example, if your customer has a good experience in your store, they are more likely to purchase your products and push your product sales.

You may also like: 10 Simple Tips for Making A Product Card for Selling Online

3. Colors can impact customers’ buying decisions

One visual component brands use to show their presence in a particular location is colors. While color psychology is not an exact science, there is no denying that specific colors evoke certain reactions in people. Red colors build excitement in consumers. Blue shades are calm and relaxed and can make consumers trust your brand. Consumers are attracted to the positive energy that radiates from yellow colors, etc.

Your brand colors can also;

  • Influence customers’ perceptions of your products and brands.
  • Form the first impressions of a product or brand. Customers can make an instant decision on your product in just 90 seconds. Also, 90% of them will base this perception on the first colors they see associated with your brand.

However, not all brands want to tie down their product to one particular color. In such a case, you can use visual merchandising softwares to help customers visualize your products in different colors.

4. Visual aesthetics can summon nostalgia

What’s the first thing that comes to your mind when you smell fresh pines, gingerbread, and roast chestnuts? It’s probably the same thing that comes to mind when you see the colors green, red, and gold used together.

Nostalgia is a powerful emotion, and specific colors can easily trigger the feeling of nostalgia in your consumers and influence them to purchase your products. The key is to learn how to activate this emotion with your marketing colors.

Here are some ways you use colors to activate nostalgia in your customers;

  • Use holiday-specific colors in your marketing campaigns. You can use it on your TV commercials, product packaging, traditional and online marketing designs, etc.
  • Make use of colors to bring back childhood memories to your target customers.
  • Create a product that looks and feels local with the power of colors.
  • Bring vintage back with the sepia filters and colors that instantly give a vintage feel and evoke nostalgia.
  • Use colors associated with specific emotions to propel nostalgia. For instance, you can use pink or red to bring back the feelings of falling in love, romance, etc. in your intended audience.

Nostalgia marketing is a growing and influential segment of marketing and can greatly influence visual shoppers buying decisions.

influence of visual in marketing

5. Boost brand familiarity with graphic design

Finally, how a consumer perceives your brand is significant to your visual marketing strategy’s success. A visual consumer can observe your brand from your entire brand persona. This includes your graphics design.

The graphic design your brand chooses to implement can determine how well visual shoppers identify your brand and their decisions towards your brand.

Up to 76% of consumers make their purchases in-store, and if your graphic design doesn’t make you stand out, then you have to rethink your visual influence.

Your graphic design includes;

  • Your logo and color scheme
  • The font you decide to use in your design.
  • The quality of your product graphic designs.
  • The contrast and brightness of your design.
  • The theme of your design visuals,etc.

We recommend hiring a professional graphics designer to create visuals that stand out for your brand. Similar to essay writing service reviews websites like Writing Judge for hiring writers, there are many sites for hiring professional designs. With the right graphics, you can boost your conversion rate and increase your product sales.

In conclusion

The goal of most businesses is to increase product sales and build brand awareness. Therefore, as a business owner, you should be using all elements available to you to push your business goals.

Using visual components to influence your customers’ buying decisions and drive sales is a crucial strategy you should explore. Follow the points listed in this article to influence visual consumer decisions expertly.

What employer looking at your resume

7 Things Employer Will Search For In Your Graphic Design Resume

Posted Leave a commentPosted in Design
What employer looking at your resume

A graphic designer is primarily responsible for creating visual concepts and communicating ideas using software or by hand to captivate the audience. From working on the overall layout to the design for essential consumer marketing tools such as brochures, advertisements, magazines, and reports, it is no surprise that there is a vast demand for graphic designers. However, while having the necessary graphic design skills list to accomplish a designer’s tasks is crucial, it is also essential to be able to relay your expertise and knowledge to potential employers in the best way possible. That’s why it’s vital to have a good graphic design resume. Some aspiring candidates may ask the question, “How to make a graphic design resume?” and “How to list Adobe skills on a resume?” Read on to learn about what employers are looking for in a digital designer resume.

Writing resume with laptop

1. Be concise:

While working on a resume for a graphics designer, it is easy for one to get carried away and want to write pages and pages of the things you’ve accomplished. However, it is vital to keep the critical skills in resume for graphic designer as brief and concise as possible to catch the employer’s eyes quickly. One page is usually enough to relay the significant works you have worked on. If you find yourself having multiple pages, it is best to ask an editor to look at the resume and cut it down. You may want to read online reviews to see whether they can help you edit your application. Hiring managers have a hard enough time screening the number of applications they get, and nobody wants to read pages of graphic designers resumes.

2. Customize your resume:

Every job description has different requirements, and what one employer is looking for might not necessarily be the same thing that another is looking for, even though they’ve both asked for design skills in resume. As such, it is best if you look at every job description carefully and tailor your application to make yourself seem a perfect fit for the job. If an employer has asked for a specific skill, make sure you add it and highlight it in your application. This way, you may also be able to cut back on some accomplishments that aren’t necessary to limit your resume for graphic design to a single page.

3. Be honest:

Understandably, you would want to market yourself as the most worthy of all the candidates to land your dream job. However, we live in the digital age, and when you exaggerate your graphic designer resume skills, it can cost you, since potential employers can look you up online. By exaggerating your resume of graphic designer, you not only risk being caught in a lie but also risk losing the job if you are unable to uphold the standards you set for yourself. This does not mean you need to be utterly honest, though. If there are some things you don’t wish for your employer to find out, you can decide on how much you want to reveal.

Design Sketches portfolio for resume

4. Add examples of your work:

While describing the necessary graphic designer skills for resume, adding the online links to your work can be a significant advantage. In fact, the great graphic design resumes usually include the link to your portfolio as a designer or the link to your personal website, which allows your potential employees to observe and judge your work online. By highlighting all the projects you’ve worked on, you can get a better chance of being shortlisted.

5. Use Keywords:

These days, most companies opt for an applicant tracking system that performs the initial screening by matching keywords in an application to their job description. As such, an applicant must use the relevant keywords, especially when applying for an opening online. This doesn’t mean that you use all the keywords in a graphic design job description resume. By applying due diligence, you can include the most relevant keywords without appearing spammy. A good rule of thumb is to read many job postings and keep a note of the terms that keep appearing.

6. Keep the design minimal:

As a designer, you can be tempted to show off your creative side through resumes for graphic designer. However, it is best to remember that it is best to keep the creativity minimal and focus solely on the graphic design skills for resume. Hence, if an applicant uses images or unusual fonts, chances are the ATS will not be able to read such files. To steer clear of this problem, it is best to keep the creative graphic designer resume elements as low as possible or zero, especially if you apply to online job postings.

7. Highlight your soft skills:

While it is of utmost importance for you to highlight all the technical skills that make you a perfect candidate for the company in the graphic designer description for resume, technical skills are not the only ones that potential employers are looking for. As the workforce becomes more dynamic with thin lines between job responsibilities, a company must find and hire personnel with soft skills. Here are some of the skills you may want to mention:

  1. Problem solving: If you have ever been in a sticky situation in your last job that required you to take over and solve the problem effectively, it may be best to mention it here.
  2. Time management: Let your potential employers know that you will be available for the task required of you and will submit it in a timely manner.
  3. Team player: Since most companies work in teams, it is crucial to mention that you are a team player and can work effectively in teams.

Applying for a job with a well-written resume can exponentially increase your chances of getting shortlisted for an interview. As it is a document that presents the first impression to your hiring manager, candidates must proofread their applications before submitting them. It is always good to have a colleague or resume expert go through it first to check for anomalies.

Credit image:
Coffee vector by macrovector – freepik.com
Working on laptop by lukasbieri – pixabay.com
Sketch Book-Sketch Marker by Stux – pixabay.com

SVG Animations

Why SVG Animations are the Hottest Web Design Trend of 2020

Posted 1 CommentPosted in Design, UI UX, Vector, Web
SVG Animation

If you are running a business in this day and age, then you have no reason not to utilize animations in your marketing campaigns. As it turns out, we are visual beings and whatever seems appealing, that’s what we roll with. Hey, everyone is doing it, why get left out in such an awesome and captivating marketing idea?

Over the past few years, SVG animations have been utilized in marketing campaigns and all to increase traffic to websites and by this, boost sales. But then again, it’s a strategy that requires that you focus all your strategies on the potential clients while at the same time, focusing on your brand. For more on this, here’s why SVG animations are the hottest design trend of 2020.

SVG Animations Promote Interaction

The first thing that you’ll want to consider when creating a website is the inclusion of interactive elements that will keep users hooked. One thing to note is that the amount of time a user spends on your website counts in helping your website rank higher on the search engines. You might consider a more conventional approach that entails more traditional web designs with ready-made templates and animated designs to help in captivating website visitors. This is a sure-fire way of ensuring better user experience while at the same time, giving website visitors a reason to hang around.

Responsiveness

Ideally, when it comes to creating a stunning website, you’ll want to utilize elements that will not slow your website down. The fun fact is that SVG animations can be scaled down to the size of your liking. Unlike most graphic elements used when creating websites, SVG animations have an independent resolution meaning that they’ll not affect your website’s responsiveness. This can be achieved by incorporating JavaScript and CSS for ease of interaction.

Sharable Animations

As earlier mentioned, it’s time that you considered utilizing SVG animations in your marketing campaigns because for starters, your competitors are using them and you have no reason to be left out. Animations are not only eye-catching, but they’ll help to carry your marketing message across the board.

At a time when social media is revolutionizing the marketing sphere, you’ll want to include shareable graphics on your website. The best web designers will help to create animated content that will allow your website visitors to want to share it across a plethora of platforms including social media.

Ease of Use

It’s been a misconception that SVG animations are complicated and hard to incorporate into a website. But you’ll be surprised to note that it all depends on the animated features you want to include on your website and also, how knowledgeable your web creator is in this area.

Additionally, SVG animations are fairly easy to style in terms of color, texture, and designs. Let’s not forget that SVG animations are also mobile-friendly, something that will come in handy when it comes to sharing.

As you can see, it’s time you incorporated SVG animations in your marketing campaigns. There’s so much to be achieved from this simplistic yet innovative strategy. The above are reasons why SVG animations are on an upward trend.

Credit images:

  • samherbert.net/svg-loaders/
  • pixabay.com/photos/internet-content-portal-search-315132/
  • pixabay.com/photos/mobile-phone-smartphone-keyboard-1917737/

UX and UI Design

UX and UI Design – 3 Differences to Keep in Your Mind

Posted Leave a commentPosted in Design, UI UX
UX and UI Design

Even though every single bit of information nowadays is only a few clicks away, there are still some terms and concepts that continue to cause confusion. In this case, we are talking about UX and UI, which are often mentioned in the same breath. That is not the strange part, because they are inextricably connected, but the fact that they often get confused for one another, or there too much/too little of an overlap between the two. Needless to say, designers need to be familiar with both, since Google looks at UI/UX as one of the ranking factors. Even if you run a small business, you need to invest in your website’s UX.

For example, as much as 88% of users will never visit a website again after a bad user experience. In case the website is poorly designed and not responsive, UI would be to blame, but because poor UI created a poor UX, it hard to tell where the first one ends and the second one begins. According to Google, ¾ of mobile users are more likely to visit a website again if it’s mobile-friendly. As you can see UX and UI are crucial, so in order to help you make the most out of each, let’s take a look at their key differences.

1. Their Focus Is Different

At the very core of every UX effort and solution is your audience. The goal of every solution and every single UX action, such as research and testing, is to provide a more pleasant experience for the user. The thing that makes UX design so challenging is that it’s a journey put together of different user behaviours, as well as emotional reactions. For example, UX designers need to be able to get into the minds of users and figure out what they like or dislike a particular feature inside an app, or why they go through the entire article without clicking the call-to-action button at the very end.

You may also like: The Impact of Design On Your Marketing Activities

UI, on the other hand, deals with more palpable, but still virtual elements, such as a layout which guides the users’ eyes in a particular way and causes them to take actions which were envisioned by the UX designer. UI designers decide which elements, such as graphics, formatting, animation, as well as branding, work and how they should combine them to come up with a layout that will work best, whether it’s for an eCommerce business or any other online service website. In other words, they are in charge of turning the somewhat abstract concepts into an actual interface that is eye-catching, functional, intuitive, and last but not least, responsive.

2. The Research Process Is Different

As we have seen in previous paragraphs, UI designers are responsible for finding the best visual language and elements for the application or website they are creating. In other words, they need to be able to figure out what the users want to see when they open a website. For instance, if a UI designer or a team of designers needs to create a website for a writing service, they would need to research some of the relevant websites in the same niche in order to see what has been working for those other services. They would need to look at the twiftnews website and determine the reason for their success from a UI point of view.

UX designers need to research user expectations and fulfill them as a result, which is a big challenge. They need to be aware that every interaction with other similar apps or websites has shaped the experience of their users, as well as expectations to a certain degree. Users, consciously or not, know what to expect from a certain type of website, and how it’s supposed to look and function. UX designers need to figure out those expectations and turn them into something that a user will like.

3. They Use Different Tools

As you’ve probably been able to realize by now, UX and UI designers have different approaches to design, which also means they use different tools for the job. UI designers’ job is very image-oriented and geared toward visuals, which is why they use tools Principle and Flinto, as well as InVision in case they need to collaborate with other members of the team. When it comes to UX design, they use tools like Axure, Mockplus, and Balsamiq, so that they can design prototypes much faster using wireframes.

Final Word

As you can see, even though UX and UI are two separate things, they have a lot of things in common. Ultimately, they both have the same goal: providing the best possible experience for the user. They just cover different aspects of that journey.

Making a Product Card Tips

10 Simple Tips for Making a Product Card for Selling Online

Posted Leave a commentPosted in Business, Design, Marketing, Web
Making a Product Card Tips

The buyer journey in e-commerce is critical, yet many online merchants struggle with it. One of the trickiest parts in the process of converting customers using the product card. This highly popular feature serves a deeper purpose than mere aesthetics. It contributes to pleasing customers along the customer journey.

A product card is vital in customer conversion. A product page displays images of items available on an e-commerce website. The product page aims to entice visitors while giving relevant visual and textual information to sell the products.

Why Online Merchants Must Make Product Cards Right

The stats are glaring: only 3 percent of online store visits result in the customer making a purchase. Plus, you likely know of cart abandonment. Sixty-nine percent of shoppers abandon their carts while shopping.

Again, it’s vital to provide the customer with a smooth journey to checkout.

The Process

Before you attempt to design product cards, the following questions are important to consider:

  • Who is your target audience?
  • What is your brand identity?
  • What is your color scheme, and what does it represent?

A thorough understanding of these questions will make it easier to design your product cards and, by extension, product pages. Perhaps more importantly, it’ll make for more effective product cards. Let’s review these areas a bit.

Target Audience

Who are you selling to? That’s a critical question, whatever you’re selling. Learn to identify and study your target audience. It’s the critical first step in setting up any successful business.

What are the models that represent your customers? Discover those and write product descriptions using language an audience relates to. A grasp of your target audience is essential to design better product pages.

Brand Identity

What core brand values define your business? Is there an element that separates you from the competition? What’s your brand’s tone of voice? Your brand identity matters for consistent user experience in an assignment service, and to build long-term relationships with customers.

Your product pages should reflect your brand identity. It includes everything from the writing tone to the style and content of images you choose to use. Your design should also reveal what your brand stands for. Is your brand fun and playful, or grown-up and sophisticated?

Color Scheme

Colors speak volumes. A business or brand must pick a color that signifies what they stand for. Banks and tech start-ups use blue, for instance, because it evokes trust.

Your website is a core extension of your brand. What colors are you using across its pages, especially critical ones like the product pages? Your design should remain consistent across the product cards too.

Your color scheme matters a lot when designing call-to-action buttons, headings, labels, and product descriptions.

10 Tips for Designing Product Cards for Higher Conversion

Here are ten solid tips to keep in mind when designing product cards to guarantee higher customer conversions.

#1 – Always Use High-Quality Product Images

Photos are an essential element of product cards. They form the foundation of your design. You must be precise about what you want customers to buy. Your photos should feel like they are almost real.

Better product photos help you persuade customers that a specific product is what they need to buy. So how do you prepare photos to be great for your product cards?

  1. Ensure that every photo is of high quality.
  2. Show multiple views of the product in the photos.
  3. Use detailed images to evoke a personal touch.
  4. Use photos to reveal context.

Related article : 6 Sections You Need To Write In Your Website Design Proposal To Land a Client

#2 – How About Videos?

We’ve talked a lot about text and images. Those are the barest basics for every product card. You can do further optimization by using videos. Don’t overdo this so that your pages can load faster. Your design should be as clean as possible. Videos have one critical limitation – their size.

Work hard to find the balance between quality and file size in a way that showcases all details of the finance assignment help.

#3 – Use Persuasive CTAs

A call-to-action encourages users to become buyers. They include buttons or links that say “Add to basket,” “Add to cart,” “Sign up here,” and “Shop the collection.” Your product cards have one simple goal: to make shoppers click on your CTA.

You’ll miss out on sales if shoppers cannot add products they want to their basket. How then can you make a profit? Here are the top tips for your CTAs:

  1. Position them high up on the product card. A great position is next to the product image, just under the basic product information.
  2. Use a contrasting (not jarring) color to win the customer’s attention.
  3. Make the button large enough to click.
  4. Be as clear as possible in your wording.

#4 – Use Short, Yet Informative Descriptions

Product descriptions give product your images a boost by helping the customer understand the “what” of the product and “why” they should buy it.

Make your descriptions such that they are persuasive and help you sell. Make them sweet, straightforward, and direct.

#5 – Long Descriptions

Sometimes, short descriptions are not enough. To convert better, you can expand on the bullet points in the short description. You don’t need to be a professional copywriter. Thesis writing services apply simple classic structures like PAS (Problem-Agitate-Solve), or 4PS (Problem-Promise-Proof-Proposal). These are enough for a comprehensive long description.

Use this opportunity to address user concerns and highlight product benefits until the price barrier becomes insignificant.

#6 – Leverage Social Proof

Social proof means that others are already using your product, so you want this prospective buyer to enjoy its benefits. Ninety-seven percent of consumers say online reviews influence their purchase decisions.

You can use star ratings near the product title.

#7 – Provide Accurate Product Recommendations

Once a client views one product or adds it to their basket, you can recommend related products as “similar items” or “Top picks”. Accurate and helpful recommendations are great for securing fresh purchases.

#8 – Be Consistent

Consistency helps customers understand and identify with your brand. Use colors, fonts, image sizes, and an overall card structure and tone of voice that shoppers find to be refreshingly unique to you.

#9 – Make Your Pricing Clear

Many buyers scan the product card for the price before they consider any other features. It’s a good strategy to display prices clearly and early on a product card.

Even if the product is expensive, position it close to the title or near the shopping cart icon or button. This smart design choice works because the customer’s line of sight naturally drifts to those areas, making it easy to spot the price.

Other ways to make the price more visible include:

  1. Use large, unmistakable font sizes.
  2. Make the price stand out with a contrasting color.
  3. Highlight your discounts and show how much the customer will save.

If you struggle to pick out the price on your product cards, revisit your design drawing board. Apply these tips and get objective people to help you test it out. Don’t stop until they say they can spot the price clearly in one glance.

#10 – Oh! Did You Forget the Name?

We had to leave this until now because that’s what happens with many product cards – the merchant forgets to include the name [properly]. It’s not the no-brainer you’d expect it to be.

A name is the first thing the user sees. Similar names can potentially hurt your SEO. Shorter, more descriptive names attract more clicks too.

Content management systems (CMS) use titles as the H1 meta tag, which is especially important for SEO.

Conclusion

Product cards are essential to your e-commerce efforts. But, they require effort and attention. These ten tips will make your product cards stand out, improving your conversions and bottom line.

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Tips-for-Designers-When-Working-from-Home-During-COVID19

10 Clever Tips A Designer Should Use When Working at Home During COVID-19

Posted Leave a commentPosted in Business, Design, Web
Tips Designer Should Use When Working at Home During COVID-19

COVID-19 has affected all lives worldwide and disturbed daily routines. Millions of workers globally have adopted a “work at home” system that allows them to do their daily job tasks remotely.

For some, this change has been very difficult, depending on their industry and job description. If you, as a designer, has found it hard working at home during this pandemic, what can be done? Here are ten clever tips you should adopt and use to productively work remotely:

Touch up on your digital presence

During COVID-19 lockdown, try to use that time to reflect on your digital presence and if it what you want it to be. Head over to social media channels and scroll through the timeline and see if you’re happy with what you see. Go to your website and go through each page to see what customers experience.  

If there are changes due, implement the best design software to get them up to scratch. Things might not be as busy as before and this affords you enough time to make and touch-ups or upgrades. When COVID-19 lockdown protocols have been done away with, you will come out with a very strong digital presence appealing to customers.

This means a big effort on your side, which needs time and real focus. For a moment, you must plan to outsource your academic writing work to online assignment help. The idea is to remain focused on only one thing to ensure greater success.

Get an effective communication channel

If you work as a team and collaborate on projects, an efficient communication channel is a necessity. Consider using cloud-solutions that have real-time collaboration features for an enhanced working environment. Find a highly efficient tool but one that does not take long to familiarize yourself with.

If you choose to go with collaboration tools such as Microsoft Teams or Slack, ensure it has all the features needed. For example, make sure it can accept attachments and other features such as whiteboard functionalities and so forth. Getting one comprehensive communication channel will streamline your workflow and improve remote collaboration on projects.

Reach out to customers

It is understandable that during this pandemic, everyone has his own troubles and anxieties. Maybe someone close has gotten the virus or you are going through financial strain. 

Just know that your customers should not feel this negative energy when communicating with them. Be a ray of sunshine, offer comfort by reaching out to them, and maintain a positive attitude.

If there are orders that will be delayed due to this pandemic, be proactive and reach out to customers before they worry. Open positive communication with customers is what can help you make it through COVID-19 global restrictions.

Implement office ethics

Working on top of a kitchen countertop might not be an efficient way of getting work done. It is true, working remotely means that you stay at home but do not feel the void of not being at your office.

You can do this by creating a workspace that mimics a real office with a chair, desk, and all material needed. Set a work schedule and stick to it, do not be disturbed or deviate from it. If you have a family, discuss with them that you’re not to be disturbed before a certain time.

Upgrade the skills you have

You might have a lot of time on your hands during COVID-19 lockdown. To constructively fill that time, try to upgrade the skills you have to become more skilled and be of great value at work. There are many options to explore, especially with studying online. 

Right now, there a lot of online courses related to designing you should consider taking. Think about learning how to use a more advanced designing tool to be more productive and efficient.

You can also watch YouTube video tutorials that show practical steps to take when improving design skills. To help you get through some of the coursework, you can even get in touch with the professional writers at best writing services.

Create designs in support of combating COVID-19

Social media and websites are sharing a lot of sentiments about this pandemic and you can consider joining them. Brainstorm creative ways to share important points about the spread of COVID-19. Find ways to weave in the design skills you have and creating awareness about COVID-19.

Perhaps, you might consider creating designs or infographics to share on social media about precautionary measures to take. Some designers have decided to make their designs humorous by making memes. As a creative person, try to find a unique way to spread awareness about this virus.

Touch base with colleagues, team members or employees

Since you do not see each other daily now, try to schedule virtual meetings with colleagues, team members, or employees. Discuss how you can continue collaborating efficiently when working at home and review milestones you’ve reached.

Set a clear scope of what still needs to be done and how it will be accomplished. Do not focus solely on work but also discuss personal details like how this virus has affected your colleagues or employees. Make casual conversation before and after meetings to keep that spirit going on and employees and colleagues happy.

Avoid using a lot of tools

It is true that tools can help streamline work exponentially but then if you overdo it, they can become a distraction. Trying to master and commandeer a lot of software programs at a time can be very inefficient and lead to shrinking productivity.

Try to minimize the number of tools you use to be only essential and absolutely necessary tools. You can minimize the tools by choosing comprehensive ones that cover a wide range of services needed. Getting more tools will mean more time training on using them, limiting time to do the work that needs to be done.

Work at times when you are most productive

If you work alone, try to draft a schedule that is more flexible to yourself. Work when you are most productive, even if it late in the night or very early each morning. Of course, this might be a problem if you work as a team because your schedule might not align with theirs.

In this case, just use normal working hours instead of working in a disorganized way. To get the most out of those working times, schedule the work to prioritize important, large or complex projects first. Afterward, you can then work on other smaller projects.

Take care of yourself

Under lockdown, restrictions continue taking care of yourself because this will reflect in your productivity and quality of work. Take enough time to get a rest and workout at home or under the recommended regulations in the state or country you are in.

Eat healthily and keep a positive attitude to be more productive during this pandemic. Taking care of your body will maintain the brain mentally strong to deal with this adversity with a clear head.

Final thoughts

During COVID-19, there are a lot of changes you have witnessed and one of them is working at home. Designers need to continue working as they were doing at their normal office by setting up a dedicated workspace. They should also have a fixed schedule to follow through and sequence their tasks accordingly.

If you work alone, consider drafting your schedule to be dependent on the times you’re most alert and productive. Do not forget to take care of yourself during this pandemic and keep a positive mindset.

Vector-Theme-for-Your-Branding

Why Choose a Vector Theme for Your Branding?

Posted Leave a commentPosted in Design, Vector
Vector Theme for Your Branding

After the launch of a product, the company must take the necessary steps to brand the product. It is significant to make sure that the audience is familiar with the good, and so they would like to purchase their product once it is readily available to the customers. Digital marketing is booming in the world in this era. Thus companies all over the globe, like branding agency Dubaihave come up with such marketing strategies that would help in advertising businesses across the world. These agencies help in promoting the brand of different countries through digital marketing services that can reach out to an incredible number of people through online platforms. They develop various web apps that help companies gain customers and retain loyal customers through the Web Application Development Services they offer.

The main idea is to create a brand image of the company in front of the targeted audience. However, the purpose of branding is not complete without logos and icons that people use in digital marketing. There are various ways the graphics are essential for the customers to look at, but having a vector logo for design is significant. It is because of the reasons that are mentioned and explained very well in this blog as well.

1. Vector theme helps maintain an image of the brand

These companies design the app and the advertisements’ logo, and they shall be of a quality that people would trust immediately. If you zoom in on the image, the pixels shall not be blurry or give away the charm of the brand itself. For example, the clothes of some brands that are not perfect since the thread is flying out do not make a great impression. People prefer perfection, which is why a vector theme is the best decision for branding a business. A company must try its best to stand out from the crowd; all the other companies offering the same services. They can do it by providing the best quality products from their side and can show it through the icons and logos that they use on their social media platforms.

Related article: Graphic Design What Makes The Brand Go Successful

2. The images are scalable

Any other theme used for branding would lose its quality when it is scaled up or down, but the vector theme image would remain as sharp in any shape or form. The logos made in vector themes are used on billboards, cards, panaflexes, and posters too, it was only possible if they were scalable since the pixels are perfect, and the image remains of the same quality. That maintains the brand image as the logo does not come off to be of poor quality or unprofessional.

3. Vector themes are editable

Unlike other themes for an image, vector images are editable. If there is any need for alteration while making a logo, it is effortless to do the correction handling on the vector-based programs. It does not affect the rest of the image, and an extensive amount of hard work is not necessary at the time of revisions. Spot corrections are the best part of vector theme images. Vector images are easier to handle as minor detailing is not a problem here, but with other themes, it is challenging since the whole base gets changed because of small detail in the image.

4. Visuals stay with humans for long

There is a considerable chance that a person would visit your store because of the compelling visuals that you have on display. It is upon you to decide what target audience you want to attract to your product, and by using the specific color theme for your visuals, you can have people visit your shop again and again. Infographics are more appealing and attractive when it comes to the graphical designs and visuals impact people in a manner that they buy impulsively.

5. You can save money

Having a vector themed design makes sure of the fact that the image is a flawless one. It would not attract cheap offers for the business; instead, it would help impress the clients and improve the clientele in the end. You shall spend money on the designs and graphics and ensure that you get a vector-based image for branding. In return, you will get uniformity, and people will remember your brand because of decency and high-quality production.

Credit top image: Abstract vector created by freepik – www.freepik.com