Car-Rental-Website

Practical Tips: How to Design A Car Rental Website

Posted Leave a commentPosted in Design, UI UX, Web
Car Rental Website
credit img: technext.github.io/carbook

When creating a car rental website, many designers focus on its functionality. However, don’t spend less time designing the website as this also affects the success of any business.

Design helps make it easier for users to find the information they need, and it helps companies make sure that they focus on the call to action. Design elements also help to draw the attention of users to the advantages of the company among all other car rentals.

If you specialize in providing premium car rental in the United Arab Emirates, it is important to emphasize how this rental stands out from the rest. Bentley car price in UAE, a wide range of for hire models, and the hallmarks of first-class service can be highlighted in a variety of ways.

In this article, we will talk about what design solutions will help make a car rental website efficient and successful.

credit img: pexels.com/photo/white-printer-paper-196645

Creating A Visual Hierarchy

When you start designing a website like this, it’s important to think about the structure of the website first, because there are so many websites that have a ton of obscure buttons, and drop-down menus that prevent users from using the website.

If you have a large amount of information that should be located on the main page, then you need to correctly position it so that nothing stands out from the big picture. To do this, you can play with the positioning of the data, the size, the use of various visual effects, as well as a contrasting color palette. If there is information that needs to be focused on, then usually designers place the main features at the top of the page.

Creating A Long Landing Page

Another way to fit all the important information on the page instead of using pop-ups is to create a long landing page. This is convenient because users do not need to jump from one page to another, click in other places, or perform a large number of unnecessary actions.

In this regard, you can tell users about all the benefits of car rental on the main page, and on other pages, users will be able to get acquainted with the range of cars for hire.

credit img: unsplash.com/photos/tZc3vjPCk-Q

Minimalist Design & Ease of Use

Many people try to make the site stand out by using unusual design styles or bright colors, custom icons, and so on. As practice shows, users perceive minimalist designs better, where information is divided into blocks using a large number of spaces.

Standard and simple icons, information divided into blocks, and a large amount of free space allow customers to quickly find the information they need.

Choose A Standard Layout

A simple standard layout helps users quickly find the right information blocks. In this regard, for the convenience of users, it is best to adhere to traditional standards, since they have most often interacted with similar site structures and know where everything is.

Traditionally the emblem of the company is placed at the top left, followed by the menu with the main navigation, after the content with a call to action, and at the bottom of the page are the company’s social media accounts.

You may also like to read: An Ultimate Guide to Write Great Web Design Proposals

Customer Testimonials

Feedback from customers who have already rented cars is important for potential customers. In this way, it serves as proof that the company is reliable and also provides first-class service, as stated on the website.

However, try to avoid devoting an entire page to customer testimonials, because a few people will proofread every review. Instead, they can be inserted in small blocks on other pages to encourage potential customers to take action.

Conclusion

Like any other business, car rentals need a website. Designers should pay attention not only to functionality but also to design. The best way to improve site performance is by creating a visual hierarchy, a long landing page, using a minimalist design, a standard layout, and providing testimonials from other clients.

Productivity Apps

The Best Designer Apps for Productivity 2022

Posted 1 CommentPosted in Business, Design, Software
Designer Apps for Productivity

Designers are always looking for ways to be more productive. With so much competition in the industry, the only way you can compete with other designers is by developing your skills and talents. Like graphic design, survivor online is a highly competitive game that is tough but very rewarding for the top contestant. This is because the winner uses strategies and tools to help them win the game. Let’s face it: even the best designers have a working system that maximizes productivity and increases their efficiency.

This is where productivity apps come into play. They simplify life by cutting down the manual work by half, allowing designers to focus on the creative process.

This article will feature the seven best apps for productivity that we expect will continue to grow in popularity in 2022, providing users with even more seamless creative experiences.

1. Canva

Canva is one of the most popular productivity apps that’s quickly becoming one of the go-to tools for aspiring graphic designers. If you haven’t tried it out yet, you are missing out on many of the remarkable features it has to offer. 

With the desktop app, you can play around with designing business cards and brochures, and a lot more. You can create banners, presentations, logos, invitations, and your portfolio with it.

Canva provides templates that you can use to create graphics and designs. It has more than 36,000 different templates available, so you can choose from plenty of options. As a designer, this is one of the best apps for business productivity because all the documents you need to create for your business and clients are right in your hands.

2. Adobe Photoshop

Adobe Photoshop is a powerful image manipulation productivity app used to edit and enhance digital images, sketches, and artwork. It has ten vital tools designers can use for brochures, correct images, or make websites or mobile applications.

Some of these tools include :

  • Adobe Photoshop – Slice Tool
  • Adobe Photoshop – Vector Mask
  • Adobe Photoshop – Pen Tool

The Adobe Photoshop Retouching Tool is a good example of a productivity app because many graphic designers and photographers don’t have to spend countless hours editing photos and designs anymore- they can instead perform these functions with a simple click or drag.

3. Adobe Creative Cloud

Adobe Creative Cloud is a premium productivity app with a collection of apps for creative and independent graphic designers and content creators. It’s one of the apps for business productivity that allows designers to create complex visual environments and combine desktop publishing and mobile device design in one application.

This productivity app gives you complete creative freedom and flexibility in how your content is packaged, accessed, and optimized for distribution across various platforms. It’s one of the most useful Android productivity apps that store information in the cloud, enabling easy file sharing and collaboration among users.

Rather than waiting for two years as Adobe develops new features, new updates are automatically updated on this productivity app.

You may also like to read: 15 Sites Where To Sell Your Vector Arts

5. Trello

Trello boards

Trello is one of the best team productivity apps that doubles as a task management tool. It enables you to prioritize, collaborate and save time, which is very important when running a business. Trello Boards allow you to create projects, manage resources, and share content. You can easily create tasks on any given topic with a single click on the cards and automatically add descriptions later. 

You can set up alerts to notify when tasks are due or complete, hence maximizing productivity. And, you can use it as a personal task manager by synchronizing your tasks from your preferred service, such as Google or Dropbox. 

You can assign tasks to specific people within your team, allowing everyone to maximize their time, produce high-quality work, and maximize productivity. It also allows for many third-party app integrations that can make work much efficient, like Wunderlist, Gmail for Trello, etc.

5. Notion

Notion is a powerful productivity app with a clean, intuitive user interface and smooth UX. It’s one of the best Android productivity apps that make handling tasks effortless. It allows you to capture all your important notes and thoughts in one place. Whether it’s a sketch, comment, or story, Notion makes it easy for you to capture and organize everything in one place.

One of the most attractive features of Notion is that it can be used for many purposes, including budget tracking, time tracking, and task management. This productivity app allows you to consolidate all your tasks in one workplace, making it easier to manage.

6. Proto.io

Proto.io is the best app for productivity that allows designers, entrepreneurs, and developers to build prototypes for their mobile and web projects without writing a single line of code. It helps create powerful prototypes that make you streamline your workflow and productivity easier.

During the product design initial stages, this productivity app can be used to come up with mock-up designs that can help collect vital feedback needed to improve the product. In the latter stages of design, it allows you to turn your prototype into an interactive, animated, high-fidelity model for testing and design approval. As of now, this productivity app features a redesigned user interface, which makes it much easier to use.

7. Toggl

Toggl tracking

Toggl is one of the best productivity apps that aims to help you track your time. It comes in a free desktop and mobile version that syncs together, and once it’s set up, you can begin seeing your day break down, boosting productivity and regaining time. 

One of the distinguishing features of this productivity app that makes it different from other productivity apps is that it can tell the amount of idle time you have spent without typing or moving your mouse. This is important because this productivity app allows you to track the time you work and know how much time you waste. 

This is a handy productivity app for designers who are paid per hour, because time is money.

Conclusion

There are many ways to boost your workflow using the productivity apps presented here. Using the right productivity app can help make a huge difference in your work output. If you combine some of these productivity apps with your daily work habits, you’ll be amazed at how much more you can accomplish in a given amount of time. Got a creative productivity app that’s saving your life? Tell us about it in the comments.

Credit image:

  • unsplash.com
  • canva.com
  • blog.adobe.com
  • trello.com
  • notion.so
  • toggl.com
Chromatic Aberration

A Quick Guide to Chromatic Aberration

Posted Leave a commentPosted in Design, Photography, Web
Chromatic Aberration
Chromatic aberration in the lens. Macro, high ISO

As you continue to learn about photography and improve your skills, you’ll come across some strange phenomena in your pictures. Overly exposed or saturated images are common issues, but a less well-understood optical problem is chromatic aberration.

In this article we’ll explain what chromatic aberration is, how to avoid it, and how to deliberately create chromatic aberration in your pictures.

What is Chromatic Aberration?

Also known as ‘color fringing’ or ‘purple fringing,’ chromatic aberration definition is an optical error that occurs within the lens of a camera. Chromatic aberration happens when the camera lens and sensor are unable to accurately convert each wavelength of color to the same focal plane.

Chromatic aberration is essentially a distortion that is caused by lens dispersion. Different wavelengths of color pass through the lens, reaching the sensor at different speeds and intensities. 

The effect of chromatic aberration is an image with blurred, soft objects due to color and/or purple fringing around subjects.

Chromatic Aberration

There are two forms of chromatic aberration; Longitudinal Chromatic Aberration & Lateral Chromatic Aberration.

Longitudinal Chromatic Aberration is sometimes referred to as ‘axial chromatic aberration’ and, if present, happens across an entire image. It occurs when the wavelengths of color lie at disparate points along the longitudinal optical axis.

Lateral Chromatic Aberration, if present, is visible towards the edges of an image, but not towards the center mass. Lateral chromatic aberration occurs when colors are not placed along the same optical axis by the lens. It’s lateral chromatic aberration that causes color fringing or purple fringing around objects.

You may also like : Excellent Methods of Making Money Online As A Graphic Designer

Avoiding Chromatic Aberration

Chromatic aberration makes many photographers, especially those who are not professionals, feel powerless when it comes to avoiding chromatic aberration. It’s important to note that color issues can happen in different lighting conditions and focal ranges, no matter how expensive or engineered a lens is.

There are, however, a number of ways you can attempt to avoid chromatic aberration. It’s also relatively simple to edit out chromatic aberration in image editing programs like Lightroom.

Here are some simple tips to avoid chromatic aberration. 

When shooting photos:

  • Invest in High-Quality Lenses

One of the most practical steps to take, if you have the financial means, is to invest in high-quality lenses for your camera. The best lenses on the market are designed to reduce disparities in the processing of wavelengths of color. 

Lenses with low-dispersion capabilities are designed specifically for reducing purple or color fringing. 

  • Keep The Subject in The Center 

We learned earlier that lateral chromatic aberration affects the edges of images, therefore, placing your subject as close to the center as possible will reduce the negative impact of lateral chromatic aberration. 

  • Increase The Camera’s Aperture Settings

Increasing the aperture value on your camera is known as ‘stopping down’ the lens aperture. Faster aperture lenses often struggle with longitudinal, or axial chromatic aberration. Therefore, ‘stopping down’ your aperture can help. 

Increasing the f-number/aperture can significantly reduce the chances of color fringing around objects in your photos. 

  • Avoid High Contrast Situations

High contrast scenes or shots where the tonal contrast is off can result in extreme color fringing. Think about the contrast of materials (plastics), surfaces (water), textures (landscapes), and lighting situations, because clashing can result in both forms of chromatic aberration.

Post-production: 

If you notice chromatic aberration in your photos, you can solve the issue in post-production;

  • Removing Chromatic Aberration Using a Photo-Editor

As long as you’ve taken your photos in RAW format, you’ll be able to effectively edit images on your computer. 

If you want to experiment with editing, it’s best to use high resolution stock photos, as well as various photo-editing apps and programs. 

In Lightroom, for example, there are useful tools for removing chromatic aberration. In the Develop menu, select Lens Corrections and then hit the Remove Chromatic Aberration button.

It’s also possible to remove chromatic aberration manually. Refer to your photo-editing program’s support guides.

Creating a Chromatic Aberration Effect

Now, there are some artists who use the chromatic aberration effect to draw attention, or aid in creating a certain theme or visual aesthetic. Movie directors will often employ chromatic aberration in order to make an object appear hyper-realistic. 

Just as it’s possible to remove chromatic aberration and color fringing, you can use video or photo editing programs to add it. Some popular apps have even added filters that create a chromatic aberration effect. 

Adding chromatic aberration that looks appealing is about matching the colors you’d like to use. In some images, green and blue will work, whilst in others, it might make sense to distort other color pairings.

For in-depth guides on adding chromatic aberration to an image, check out the Depositphotos guide to chromatic aberration.

Summing Up: Chromatic Aberration

There are ways to avoid chromatic aberration, including selecting great lenses, adjusting camera settings, and avoiding extremes in contrast. The ability to edit and remove chromatic aberration in post-production allows photographers to shoot freely and worry about optical defects at a later time. 

If you like the effect, why not experiment by creating a chromatic aberration effect on some of your futuristic-looking photos?

Logo Design

8 Tips on How To Write A Perfect Logo Design Brief

Posted Leave a commentPosted in Business, Design

Every good logo starts with writing a logo design brief

You should understand one important thing: designers can’t read your mind. If you want designers to create the exact logo you have pictured in your mind, you need to provide them with detailed guidelines.

You should write a logo design brief and outline your expectations to help graphic designers create an ideal logo for your brand.

1. Introduce your company

In the first section of your logo design brief, you need to present your company and your brand. You should help designers understand what your company is all about and give them ideas of what type of logo will be a perfect fit for your brand. Here are a few ideas of what you should include in your brief:

  • Share a story of how you started your business
  • Specify your company’s mission and vision
  • Write a few words about the industry you work in
  • Discuss trends that are currently shaping your industry (if any)

2. Describe your target audience

In the next section, you should define your target audience. You should make it clear who your buyers are and whom your logo design should appeal to.

Your main task here is to define the demographics and psychographics of your target audience. You should specify how old your customers are, where they work, where they live, and what lifestyles they lead. Also, you should write a few words about their shopping behavior, interests, and personal preferences.

Let’s consider an example to understand why the description of the target audience is so important.

Imagine you have started a soft drink company. If you offer fancy flavored drinks for teenagers, your logo design should include bold fonts and neon colors. But if you sell old-time sodas and target baby boomers and generation X, you should opt for a logo with a vintage design.

What will happen if you don’t provide graphic designers with relevant information regarding your target audience? Logo designers will not be able to choose the right design elements and create a logo that perfectly fits your brand.

The more the designers will learn about your customers, the more compelling logo designs they will be able to create.

3. Explain why you need a logo

Different logo designs serve different purposes. For this reason, you need to explain to the designers why you have decided to order a logo for your brand.

Are you about to start a new business? You need a logo that will highlight the authenticity of your brand and make your products stand out from the pack.

Do you want your company to go global? You need to create a logo that will be understandable for an international audience.

Write down the purpose of your new logo – that’s very helpful information for designers who strive to create an effective logo for your brand.

4. Describe your ‘perfect logo’ the way you see it

logo design brief

Do you have some great logo design ideas to share with a designer?  Here are a few questions for you to answer:

  • How can you describe an ideal logo design for your brand?
  • What colors, fonts, and design elements do you want your logo design to include?
  • What message do you want your logo to communicate? What kind of values does your brand promote?
  • How do you want your logo to differ from the logo designs of your competitors?

5. Provide illustrative examples

logo design illustration

If you haven’t decided yet what kind of logo you want, search for logo design ideas online. For instance, check Vectorise logo database and pick logos that you find visually appealing.  Make screenshots and add them to your logo design brief as examples.

In such a way, you will visualize your preferences, and it will be easier for a designer to meet your expectations.

6. Write about design elements you don’t like

If you dislike the specific type of logo design elements, font, or color, you should also mention that in the logo brief. For instance, if you don’t like curly fonts and green shades, inform the designer about your preferences upfront. The designer will avoid using these elements when working on your project.

7. Keep it short

The perfect length of the logo design brief is 300 words (one page). So try to keep your writing brief and to the point. Don’t repeat the same ideas twice and don’t provide too many details – designers don’t have time to read lengthy sophisticated texts.

If you’ve written a long text and don’t know how to shorten it, visit platforms where you can order product review writing and document editing services. Send your logo design brief to professional editors, and they will polish it for you.

8. Set the deadline and discuss the budget

When do you plan to start using your new logo? How soon do you expect designers to finish their work? Make sure to discuss these questions in your brief. Otherwise, you may experience delays with project delivery.

Also, you need to discuss the budget of your project. Designers want to know how much money they will make and when they will be paid.

Besides, you need to discuss the number of free revisions.

Wrapping up

By writing a logo design brief, you will save lots of your and designers’ time and money. If designers stick to the brief, they will create a perfect logo from the first try – no revisions will be needed.

We hope these 8 tips will help you write the perfect logo design brief and boost your efforts.

Credit images: Freepik

Freelance Designer

5 Ways to Make Money Freelance Designing, How to Start in 2021

Posted 1 CommentPosted in Business, Design, Web
Make Money Freelance Designer

Freelance designers make a lot of money through their online gigs. If you want to start freelance designing in 2021, but don’t know where to start, you will find this post to be extremely useful. The fact is that there is plenty of opportunity for freelance designers as long as you know where to look.

There is no need to work a full-time job as a designer. Instead, you can make decent money through freelance work. Being a freelance designer provides you with complete freedom over your time and work, which a full-time job will never provide.

To help you get started in freelance designing in 2021, you need to consider the following ways to generate an income.

1. Write

One of the easiest ways to make money freelance designing is by writing about your experiences. Generate traffic for your blog by sharing your thoughts on design topics that you are passionate about. If you have the right skills, you can even write tutorials for high-paying blogs.

As there are plenty of design tools, you can simply make money by writing about them on your blog or working with a Web Development agency. You can establish authority online and leverage it to find work. It barely takes any time to get a website up and going these days.

An easy way to make money from your blog is by allowing adverts to appear. There has to be a suitable network that you can use to generate money through PPC and PPV advertising systems. You can also write guest posts for different blogs to earn an extra income.

If you like writing, you can even write an entire book about designing and make good money out of it. Amazon launched its publishing services to help aspiring writers get started.

2. Stock Graphics

Stock graphics are getting more and more popular by the year. You can sell stock graphics on different platforms to generate a decent passive income. Freelance designers can make good money by selling their products. There is no reason for you to miss out on such an amazing opportunity.

There are various marketplaces where you can sell your graphics, or you can even launch your very own web store. Unleash your creativity and make a name of your own by selling stock graphics online. It is as easy as it gets.

Some of the stock items that you can put up for sale include web layouts, fonts, filters, icon sets, and the like. Anything that you are an expert in, you can capitalize on it. The following markets are the perfect place to start.

  • Theme Forest: It is one of the biggest platforms for buying and selling WP themes and templates.
  • Graphic River: Make money as a graphic designer with Graphic River. It is an incredible marketplace for selling flyers, filters, fonts, icons, business cards, and other stock items.
  • Creative Market: It is a new platform where you can sell all stock items for quick cash.

3. Side Project

Another great way to make freelance designing is by working on side projects. These tend to be small products, services, utilities, and tools that help solve problems. These tools allow you to earn money. Some popular tools that you can consider a sidebar, 960 grid system, and space box.

As a creative, you should have no trouble thinking up something unique for your side project. It is something that you can work on while you try out other income avenues. You can always look for side projects for some inspiration. They will motivate you to get working.

4. Sell Physical Goods

As a freelance designer, there is no need for you to limit your options. A great way to generate a passive income is by selling physical goods like compilation books, t-shirts, posters, and similar items. 

People are always looking for ways to revamp their wardrobe and life. You can cater to them by selling something cool and unique. Sell items to the masses to create an income on the side. To boost your sales, it is a good idea to set up an online store.

There are plenty of ecommerce platforms that allow you to create your online store in record time. Hence, you must give it a shot. You never know when you might become the next best-seller.

5. Join Design Contests

Finally, you can also make money freelance designing in 2021 by enrolling in design contests. Although design contest websites have been offering amazing opportunities for a long time, not many designers have taken them seriously. However, things seem to be changing fast.

With websites such as 99Designers, you get to male money designing all sorts of things like a postcard or flyer, website, or even a logo. Join the design contest websites to show off your skills and make a name for yourself. You will be amazed by how easy it is to sign-up and get started.

There are countless open projects that you can join for an opportunity to earn money. Although many other aspiring designers are hunting for the same opportunities, you have to try it to earn a decent living. Right now is the time to explore new avenues and figure things out.

Design contests also provide opportunities to work for major corporations or set up your online shop. Once you gain confidence in your skills, you will realize that the sky is the limit.

Takeaway – Earn a Living through Freelance Designing

Once you have gone over this post, you will come to know that there are plenty of ways to earn an income as a freelance designer. As long as you are creative and open-minded, you should have no trouble generating revenue.

Focus on trying out different things to earn as much money as possible. You have to give things a try to find what you are good at. It could be something that you never even thought you could do.

An Ultimate Guide to Write Great Web Design Proposals

Posted Leave a commentPosted in Design, Web
Web Design Proposal

A well-written web design proposal presents a foundation for successful collaboration. Without a great proposal, you won’t be able to properly present your idea and what you can bring to the table.

The proposal ensures that the potential client understands your vision. Moreover, it helps you to come to an agreement that will suit you both.

In this post, you’ll learn more about the information you need to cover to craft an effective web design proposal.

About Us and Contact Information

Every collaboration starts with an introduction. Build trust and reliability by explaining who you are and what you do.

Present your company concisely. Share some basic details, along with a short overview of your services.

If you have a website or portfolio, add a link. In this way, the client can look back to your previous work to get a sense of your skills. Also, include contact information so that the client can easily get in touch with you.

To help you grasp how you can form this segment, refer to this list of some suggested elements:

  • Company logo
  • Company name
  • A brief overview of your services and experiences
  • Link to your website/portfolio
  • Contact information
  • Client’s name and contact information

The Problem / Need Overview

Do you want to impress the client? Then, you need to prove that you can identify their problems.

To further develop the project, you need to know why the project exists in the first place. Show that you are able to recognize the client’s needs and, therefore, offer the right solution.

Start with presenting the challenges that the client is facing. In the problem overview, you should explain why the client needs a web design.

The problem overview shouldn’t just scratch the surface. Scarcely restating what the client has briefly mentioned in the proposal request won’t do the trick. Do your research and specify exact reasons that have evoked the need for a web design.

The reasons that you can mention in the proposal can be:

  • Lower traffic due to a new competitor with fresh website design
  • Rebranding that aims to attract younger demographics,
  • Customers’ inability to find location information on their website
  • Low rank in search engines

You may also like : How To Get A Degree In Web Design

Prove that you have a deep understanding of the client’s web design challenges. Pinpoint their challenges and explain them in detail.

If you want your problem overview to resonate completely with the client, there is a useful trick you can resort to. Use some of the same terminologies that the client used to express their problems. They’ll feel understood in this way.

The Solution Overview

Specifying the client’s web design problems will build their anticipation for the solution. Consequently, in the next segment, you need to offer a solution.

How you plan to tackle the challenges that the client is facing?

Share your ideas on web design but don’t stop there. Explain why these ideas are the right solutions.

While the designers focus on the aesthetics and efficiency of the design, clients focus on the benefits. As much as they value a good design, what really hits the cord is a vision of opening new paths for bringing in clients.

Showcase the benefits of your web design. Connect each proposed solution with an advantage that will bring to the client.

For example, in addition to stating that you’ll introduce a quicker checkout process, state that this aims to speed the customers’ purchasing process and thus increase sales.

To help you understand the form of the solution overview, here are some examples:

  • In order to recapture the users that navigate towards your competitor, the website must be personalized to the customers’ needs. This will demand an analysis that will identify the target audience’s preferences and key differences that attract the audience to your competitor.
  • The new website will help the users to easily navigate through the website. They will be able to quickly access location and contact information to set appointments and further inquire about your services.

Project Deliverables

Describe the objectives that you plan to accomplish. While the previous section focuses on the benefits of your solution, project deliverables define specific goals that you will achieve.

It’s time to break down the plan. Single out the objectives you plan to tackle. Simply put, specify what the client will receive from you.

The project deliverable can be:

  • Maximizing mobile functionality by using a responsive website theme and customizing mobile display settings
  • Creating a modern design that incorporates rebranded elements

These goals should embody the specific actions you plan to take. Create a direct and sensible list of the services you plan to provide.

Price and Schedule

The questions of price and deadline are what many clients are most concerned with. They now know what you can provide them with, but how much will that cost?

You want to be transparent from the very beginning. That’s why you should include a comprehensible breakdown of costs as well as the total price.

Give the client a clear insight into what they’ll get for every dime they invest. If you get into details and explain, they’ll be less hesitant to make the investment.

The following example will roughly showcase what kind of details you can include in the cost breakdown:

  • WordPress Theme Customization…………………………………………$500
    • Initial meeting – We will discuss the theme you like and how we can accommodate it to your brand and target audience.
    • Installing the theme and customization – We will install the theme and adapt it to your requirements.
    • Revision – If needed, we will make changes to the initial customization.

Aside from the price, you should also be specific in terms of the deadline. Clearly state the amount of time you’ll need for which aspect of the web design.

In addition to the final deadline, estimate how many days you’ll need for different elements. Why? Because you want to show the client how you operate and that your workflow is organized within a timeframe.

Make sure that you note that the price quote and the deadlines are an estimate. This will clarify that both of these elements are dependent on mutual agreement.

Writing Tips for Web Design Proposal

Lastly, the following tips will reflect on the writing aspect of the proposal. How you express yourself in the proposal is just as important as what you write down. Therefore, here are some essential tips that you need to keep in mind:

  • Be direct – Get straight to the point in every segment of the proposal.
  • Use bullet points – Bullet points and lists will make the proposal comprehensive and well-organized.
  • Be concise – If you are unsure about the length of your proposal, hire a custom writing service to edit the document and make it more concise.
  • Segment the proposal in the above-mentioned sections – These sections aim to help the reader to find all the information easily and access them in a logical order.
  • ●       Add a call-to-action – Give the client a slight push towards finalizing the agreement with a CTA such as “send us a confirmation to start the project.”
  • Proofread the proposal – Before you present your proposal to the client or send it via And.co (a CMS platform for sending intricate proposals), make sure that there are no grammar or spelling mistakes.
  • Choose your email client carefully. Say, if you tend to spot mistakes in your email after you already hit Send, makes sense to choose something that allows cancelling of sending. Many free email clients for windows do this.

Final Thoughts

Gathering information on how to write an amazing web design proposal is the first step. Hopefully, the above-mentioned tips have helped you to clarify that.

The next step you have to take on your own. Use these pieces of information to put together a clear, organized, and attractive proposal that will present you as the perfect person for the job. Good luck!

Credit image: freepik.com

Visual Influence

The Influence of Visual Component On Customer’s Purchase Decision

Posted Leave a commentPosted in Business, Design, Marketing
visual component

A good brand knows how to appeal to their customers. Whether through marketing promotions, segmented or content marketing. However, most brands may ignore other components they should be building on. Visual component.

Visual marketing is one of those segments. This kind of marketing has a significant influence on visual shoppers and consumers’ buying decisions. When we say visual, we speak on the various factors that make up a visual component; color psychology, emotional design, branding aesthetics, emerging digital trends, etc.

As a company, you should seriously consider exploring visual influences to attract your target consumers. This article will touch on how your visuals can influence consumers buying decisions.

1. Visual component can promote impulse shopping

Have you ever gone shopping with a full-on shopping list but left the store with more products than you intended to buy? What happened? Why do you think you left the store with products that you probably didn’t need? It could be that the packaging and design drew you in, or the placement of the product was spot on. Whatever drew you in, the visuals played a significant factor.

Impulse buying is one way through which the visual components of your brand can influence consumers buying decisions.

To use this to your benefit,

  • Make sure your product display is eye-catching.
  • Ensure your products are on eye-level with your consumers to give the most visual impulse impact.
  • Use interactive digital displays around strategic locations like checkout lines or specific areas around the shopping location. This will encourage last-minute buys.
influence of visual for selling

2. Product visuals can appeal to your consumers’ emotions

Another way your visual aesthetic can influence a consumer’s purchase is through emotional marketing. Emotional marketing is an excellent way brands can connect to their consumers. Luxury brands use this kind of marketing to appeal to the emotional side of their consumers.

Suppose you want to increase your conversion rate. In that case, one strategy you can try is to use different visual components on your brand and in-store to influence your customer’s shopping experience.

The way you display your products can expertly influence the way your customers react to your products.

Improving your customer’s shopping experience can also work on your customer’s feelings. For example, if your customer has a good experience in your store, they are more likely to purchase your products and push your product sales.

You may also like: 10 Simple Tips for Making A Product Card for Selling Online

3. Colors can impact customers’ buying decisions

One visual component brands use to show their presence in a particular location is colors. While color psychology is not an exact science, there is no denying that specific colors evoke certain reactions in people. Red colors build excitement in consumers. Blue shades are calm and relaxed and can make consumers trust your brand. Consumers are attracted to the positive energy that radiates from yellow colors, etc.

Your brand colors can also;

  • Influence customers’ perceptions of your products and brands.
  • Form the first impressions of a product or brand. Customers can make an instant decision on your product in just 90 seconds. Also, 90% of them will base this perception on the first colors they see associated with your brand.

However, not all brands want to tie down their product to one particular color. In such a case, you can use visual merchandising softwares to help customers visualize your products in different colors.

4. Visual aesthetics can summon nostalgia

What’s the first thing that comes to your mind when you smell fresh pines, gingerbread, and roast chestnuts? It’s probably the same thing that comes to mind when you see the colors green, red, and gold used together.

Nostalgia is a powerful emotion, and specific colors can easily trigger the feeling of nostalgia in your consumers and influence them to purchase your products. The key is to learn how to activate this emotion with your marketing colors.

Here are some ways you use colors to activate nostalgia in your customers;

  • Use holiday-specific colors in your marketing campaigns. You can use it on your TV commercials, product packaging, traditional and online marketing designs, etc.
  • Make use of colors to bring back childhood memories to your target customers.
  • Create a product that looks and feels local with the power of colors.
  • Bring vintage back with the sepia filters and colors that instantly give a vintage feel and evoke nostalgia.
  • Use colors associated with specific emotions to propel nostalgia. For instance, you can use pink or red to bring back the feelings of falling in love, romance, etc. in your intended audience.

Nostalgia marketing is a growing and influential segment of marketing and can greatly influence visual shoppers buying decisions.

influence of visual in marketing

5. Boost brand familiarity with graphic design

Finally, how a consumer perceives your brand is significant to your visual marketing strategy’s success. A visual consumer can observe your brand from your entire brand persona. This includes your graphics design.

The graphic design your brand chooses to implement can determine how well visual shoppers identify your brand and their decisions towards your brand.

Up to 76% of consumers make their purchases in-store, and if your graphic design doesn’t make you stand out, then you have to rethink your visual influence.

Your graphic design includes;

  • Your logo and color scheme
  • The font you decide to use in your design.
  • The quality of your product graphic designs.
  • The contrast and brightness of your design.
  • The theme of your design visuals,etc.

We recommend hiring a professional graphics designer to create visuals that stand out for your brand. Similar to essay writing service reviews websites like Writing Judge for hiring writers, there are many sites for hiring professional designs. With the right graphics, you can boost your conversion rate and increase your product sales.

In conclusion

The goal of most businesses is to increase product sales and build brand awareness. Therefore, as a business owner, you should be using all elements available to you to push your business goals.

Using visual components to influence your customers’ buying decisions and drive sales is a crucial strategy you should explore. Follow the points listed in this article to influence visual consumer decisions expertly.

What employer looking at your resume

7 Things Employer Will Search For In Your Graphic Design Resume

Posted Leave a commentPosted in Design
What employer looking at your resume

A graphic designer is primarily responsible for creating visual concepts and communicating ideas using software or by hand to captivate the audience. From working on the overall layout to the design for essential consumer marketing tools such as brochures, advertisements, magazines, and reports, it is no surprise that there is a vast demand for graphic designers. However, while having the necessary graphic design skills list to accomplish a designer’s tasks is crucial, it is also essential to be able to relay your expertise and knowledge to potential employers in the best way possible. That’s why it’s vital to have a good graphic design resume. Some aspiring candidates may ask the question, “How to make a graphic design resume?” and “How to list Adobe skills on a resume?” Read on to learn about what employers are looking for in a digital designer resume.

Writing resume with laptop

1. Be concise:

While working on a resume for a graphics designer, it is easy for one to get carried away and want to write pages and pages of the things you’ve accomplished. However, it is vital to keep the critical skills in resume for graphic designer as brief and concise as possible to catch the employer’s eyes quickly. One page is usually enough to relay the significant works you have worked on. If you find yourself having multiple pages, it is best to ask an editor to look at the resume and cut it down. You may want to read online reviews to see whether they can help you edit your application. Hiring managers have a hard enough time screening the number of applications they get, and nobody wants to read pages of graphic designers resumes.

2. Customize your resume:

Every job description has different requirements, and what one employer is looking for might not necessarily be the same thing that another is looking for, even though they’ve both asked for design skills in resume. As such, it is best if you look at every job description carefully and tailor your application to make yourself seem a perfect fit for the job. If an employer has asked for a specific skill, make sure you add it and highlight it in your application. This way, you may also be able to cut back on some accomplishments that aren’t necessary to limit your resume for graphic design to a single page.

3. Be honest:

Understandably, you would want to market yourself as the most worthy of all the candidates to land your dream job. However, we live in the digital age, and when you exaggerate your graphic designer resume skills, it can cost you, since potential employers can look you up online. By exaggerating your resume of graphic designer, you not only risk being caught in a lie but also risk losing the job if you are unable to uphold the standards you set for yourself. This does not mean you need to be utterly honest, though. If there are some things you don’t wish for your employer to find out, you can decide on how much you want to reveal.

Design Sketches portfolio for resume

4. Add examples of your work:

While describing the necessary graphic designer skills for resume, adding the online links to your work can be a significant advantage. In fact, the great graphic design resumes usually include the link to your portfolio as a designer or the link to your personal website, which allows your potential employees to observe and judge your work online. By highlighting all the projects you’ve worked on, you can get a better chance of being shortlisted.

5. Use Keywords:

These days, most companies opt for an applicant tracking system that performs the initial screening by matching keywords in an application to their job description. As such, an applicant must use the relevant keywords, especially when applying for an opening online. This doesn’t mean that you use all the keywords in a graphic design job description resume. By applying due diligence, you can include the most relevant keywords without appearing spammy. A good rule of thumb is to read many job postings and keep a note of the terms that keep appearing.

6. Keep the design minimal:

As a designer, you can be tempted to show off your creative side through resumes for graphic designer. However, it is best to remember that it is best to keep the creativity minimal and focus solely on the graphic design skills for resume. Hence, if an applicant uses images or unusual fonts, chances are the ATS will not be able to read such files. To steer clear of this problem, it is best to keep the creative graphic designer resume elements as low as possible or zero, especially if you apply to online job postings.

7. Highlight your soft skills:

While it is of utmost importance for you to highlight all the technical skills that make you a perfect candidate for the company in the graphic designer description for resume, technical skills are not the only ones that potential employers are looking for. As the workforce becomes more dynamic with thin lines between job responsibilities, a company must find and hire personnel with soft skills. Here are some of the skills you may want to mention:

  1. Problem solving: If you have ever been in a sticky situation in your last job that required you to take over and solve the problem effectively, it may be best to mention it here.
  2. Time management: Let your potential employers know that you will be available for the task required of you and will submit it in a timely manner.
  3. Team player: Since most companies work in teams, it is crucial to mention that you are a team player and can work effectively in teams.

Applying for a job with a well-written resume can exponentially increase your chances of getting shortlisted for an interview. As it is a document that presents the first impression to your hiring manager, candidates must proofread their applications before submitting them. It is always good to have a colleague or resume expert go through it first to check for anomalies.

Credit image:
Coffee vector by macrovector – freepik.com
Working on laptop by lukasbieri – pixabay.com
Sketch Book-Sketch Marker by Stux – pixabay.com

SVG Animations

Why SVG Animations are the Hottest Web Design Trend of 2020

Posted 1 CommentPosted in Design, UI UX, Vector, Web
SVG Animation

If you are running a business in this day and age, then you have no reason not to utilize animations in your marketing campaigns. As it turns out, we are visual beings and whatever seems appealing, that’s what we roll with. Hey, everyone is doing it, why get left out in such an awesome and captivating marketing idea?

Over the past few years, SVG animations have been utilized in marketing campaigns and all to increase traffic to websites and by this, boost sales. But then again, it’s a strategy that requires that you focus all your strategies on the potential clients while at the same time, focusing on your brand. For more on this, here’s why SVG animations are the hottest design trend of 2020.

SVG Animations Promote Interaction

The first thing that you’ll want to consider when creating a website is the inclusion of interactive elements that will keep users hooked. One thing to note is that the amount of time a user spends on your website counts in helping your website rank higher on the search engines. You might consider a more conventional approach that entails more traditional web designs with ready-made templates and animated designs to help in captivating website visitors. This is a sure-fire way of ensuring better user experience while at the same time, giving website visitors a reason to hang around.

Responsiveness

Ideally, when it comes to creating a stunning website, you’ll want to utilize elements that will not slow your website down. The fun fact is that SVG animations can be scaled down to the size of your liking. Unlike most graphic elements used when creating websites, SVG animations have an independent resolution meaning that they’ll not affect your website’s responsiveness. This can be achieved by incorporating JavaScript and CSS for ease of interaction.

Sharable Animations

As earlier mentioned, it’s time that you considered utilizing SVG animations in your marketing campaigns because for starters, your competitors are using them and you have no reason to be left out. Animations are not only eye-catching, but they’ll help to carry your marketing message across the board.

At a time when social media is revolutionizing the marketing sphere, you’ll want to include shareable graphics on your website. The best web designers will help to create animated content that will allow your website visitors to want to share it across a plethora of platforms including social media.

Ease of Use

It’s been a misconception that SVG animations are complicated and hard to incorporate into a website. But you’ll be surprised to note that it all depends on the animated features you want to include on your website and also, how knowledgeable your web creator is in this area.

Additionally, SVG animations are fairly easy to style in terms of color, texture, and designs. Let’s not forget that SVG animations are also mobile-friendly, something that will come in handy when it comes to sharing.

As you can see, it’s time you incorporated SVG animations in your marketing campaigns. There’s so much to be achieved from this simplistic yet innovative strategy. The above are reasons why SVG animations are on an upward trend.

Credit images:

  • samherbert.net/svg-loaders/
  • pixabay.com/photos/internet-content-portal-search-315132/
  • pixabay.com/photos/mobile-phone-smartphone-keyboard-1917737/