When creating a car rental website, many designers focus on its functionality. However, don’t spend less time designing the website as this also affects the success of any business.
Design helps make it easier for users to find the information they need, and it helps companies make sure that they focus on the call to action. Design elements also help to draw the attention of users to the advantages of the company among all other car rentals.
If you specialize in providing premium car rental in the United Arab Emirates, it is important to emphasize how this rental stands out from the rest. Bentley car price in UAE, a wide range of for hire models, and the hallmarks of first-class service can be highlighted in a variety of ways.
In this article, we will talk about what design solutions will help make a car rental website efficient and successful.
Creating A Visual Hierarchy
When you start designing a website like this, it’s important to think about the structure of the website first, because there are so many websites that have a ton of obscure buttons, and drop-down menus that prevent users from using the website.
If you have a large amount of information that should be located on the main page, then you need to correctly position it so that nothing stands out from the big picture. To do this, you can play with the positioning of the data, the size, the use of various visual effects, as well as a contrasting color palette. If there is information that needs to be focused on, then usually designers place the main features at the top of the page.
Creating A Long Landing Page
Another way to fit all the important information on the page instead of using pop-ups is to create a long landing page. This is convenient because users do not need to jump from one page to another, click in other places, or perform a large number of unnecessary actions.
In this regard, you can tell users about all the benefits of car rental on the main page, and on other pages, users will be able to get acquainted with the range of cars for hire.
Minimalist Design & Ease of Use
Many people try to make the site stand out by using unusual design styles or bright colors, custom icons, and so on. As practice shows, users perceive minimalist designs better, where information is divided into blocks using a large number of spaces.
Standard and simple icons, information divided into blocks, and a large amount of free space allow customers to quickly find the information they need.
Choose A Standard Layout
A simple standard layout helps users quickly find the right information blocks. In this regard, for the convenience of users, it is best to adhere to traditional standards, since they have most often interacted with similar site structures and know where everything is.
Traditionally the emblem of the company is placed at the top left, followed by the menu with the main navigation, after the content with a call to action, and at the bottom of the page are the company’s social media accounts.
You may also like to read: An Ultimate Guide to Write Great Web Design Proposals
Feedback from customers who have already rented cars is important for potential customers. In this way, it serves as proof that the company is reliable and also provides first-class service, as stated on the website.
However, try to avoid devoting an entire page to customer testimonials, because a few people will proofread every review. Instead, they can be inserted in small blocks on other pages to encourage potential customers to take action.
Like any other business, car rentals need a website. Designers should pay attention not only to functionality but also to design. The best way to improve site performance is by creating a visual hierarchy, a long landing page, using a minimalist design, a standard layout, and providing testimonials from other clients.