SVG Animations

Why SVG Animations are the Hottest Web Design Trend of 2020

Posted 1 CommentPosted in Design, UI UX, Vector, Web
SVG Animation

If you are running a business in this day and age, then you have no reason not to utilize animations in your marketing campaigns. As it turns out, we are visual beings and whatever seems appealing, that’s what we roll with. Hey, everyone is doing it, why get left out in such an awesome and captivating marketing idea?

Over the past few years, SVG animations have been utilized in marketing campaigns and all to increase traffic to websites and by this, boost sales. But then again, it’s a strategy that requires that you focus all your strategies on the potential clients while at the same time, focusing on your brand. For more on this, here’s why SVG animations are the hottest design trend of 2020.

SVG Animations Promote Interaction

The first thing that you’ll want to consider when creating a website is the inclusion of interactive elements that will keep users hooked. One thing to note is that the amount of time a user spends on your website counts in helping your website rank higher on the search engines. You might consider a more conventional approach that entails more traditional web designs with ready-made templates and animated designs to help in captivating website visitors. This is a sure-fire way of ensuring better user experience while at the same time, giving website visitors a reason to hang around.


Ideally, when it comes to creating a stunning website, you’ll want to utilize elements that will not slow your website down. The fun fact is that SVG animations can be scaled down to the size of your liking. Unlike most graphic elements used when creating websites, SVG animations have an independent resolution meaning that they’ll not affect your website’s responsiveness. This can be achieved by incorporating JavaScript and CSS for ease of interaction.

Sharable Animations

As earlier mentioned, it’s time that you considered utilizing SVG animations in your marketing campaigns because for starters, your competitors are using them and you have no reason to be left out. Animations are not only eye-catching, but they’ll help to carry your marketing message across the board.

At a time when social media is revolutionizing the marketing sphere, you’ll want to include shareable graphics on your website. The best web designers will help to create animated content that will allow your website visitors to want to share it across a plethora of platforms including social media.

Ease of Use

It’s been a misconception that SVG animations are complicated and hard to incorporate into a website. But you’ll be surprised to note that it all depends on the animated features you want to include on your website and also, how knowledgeable your web creator is in this area.

Additionally, SVG animations are fairly easy to style in terms of color, texture, and designs. Let’s not forget that SVG animations are also mobile-friendly, something that will come in handy when it comes to sharing.

As you can see, it’s time you incorporated SVG animations in your marketing campaigns. There’s so much to be achieved from this simplistic yet innovative strategy. The above are reasons why SVG animations are on an upward trend.

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UX and UI Design

UX and UI Design – 3 Differences to Keep in Your Mind

Posted Leave a commentPosted in Design, UI UX
UX and UI Design

Even though every single bit of information nowadays is only a few clicks away, there are still some terms and concepts that continue to cause confusion. In this case, we are talking about UX and UI, which are often mentioned in the same breath. That is not the strange part, because they are inextricably connected, but the fact that they often get confused for one another, or there too much/too little of an overlap between the two. Needless to say, designers need to be familiar with both, since Google looks at UI/UX as one of the ranking factors. Even if you run a small business, you need to invest in your website’s UX.

For example, as much as 88% of users will never visit a website again after a bad user experience. In case the website is poorly designed and not responsive, UI would be to blame, but because poor UI created a poor UX, it hard to tell where the first one ends and the second one begins. According to Google, ¾ of mobile users are more likely to visit a website again if it’s mobile-friendly. As you can see UX and UI are crucial, so in order to help you make the most out of each, let’s take a look at their key differences.

1. Their Focus Is Different

At the very core of every UX effort and solution is your audience. The goal of every solution and every single UX action, such as research and testing, is to provide a more pleasant experience for the user. The thing that makes UX design so challenging is that it’s a journey put together of different user behaviours, as well as emotional reactions. For example, UX designers need to be able to get into the minds of users and figure out what they like or dislike a particular feature inside an app, or why they go through the entire article without clicking the call-to-action button at the very end.

You may also like: The Impact of Design On Your Marketing Activities

UI, on the other hand, deals with more palpable, but still virtual elements, such as a layout which guides the users’ eyes in a particular way and causes them to take actions which were envisioned by the UX designer. UI designers decide which elements, such as graphics, formatting, animation, as well as branding, work and how they should combine them to come up with a layout that will work best, whether it’s for an eCommerce business or any other online service website. In other words, they are in charge of turning the somewhat abstract concepts into an actual interface that is eye-catching, functional, intuitive, and last but not least, responsive.

2. The Research Process Is Different

As we have seen in previous paragraphs, UI designers are responsible for finding the best visual language and elements for the application or website they are creating. In other words, they need to be able to figure out what the users want to see when they open a website. For instance, if a UI designer or a team of designers needs to create a website for a writing service, they would need to research some of the relevant websites in the same niche in order to see what has been working for those other services. They would need to look at the twiftnews website and determine the reason for their success from a UI point of view.

UX designers need to research user expectations and fulfill them as a result, which is a big challenge. They need to be aware that every interaction with other similar apps or websites has shaped the experience of their users, as well as expectations to a certain degree. Users, consciously or not, know what to expect from a certain type of website, and how it’s supposed to look and function. UX designers need to figure out those expectations and turn them into something that a user will like.

3. They Use Different Tools

As you’ve probably been able to realize by now, UX and UI designers have different approaches to design, which also means they use different tools for the job. UI designers’ job is very image-oriented and geared toward visuals, which is why they use tools Principle and Flinto, as well as InVision in case they need to collaborate with other members of the team. When it comes to UX design, they use tools like Axure, Mockplus, and Balsamiq, so that they can design prototypes much faster using wireframes.

Final Word

As you can see, even though UX and UI are two separate things, they have a lot of things in common. Ultimately, they both have the same goal: providing the best possible experience for the user. They just cover different aspects of that journey.