Productivity Apps

The Best Designer Apps for Productivity 2022

Posted 1 CommentPosted in Business, Design, Software
Designer Apps for Productivity

Designers are always looking for ways to be more productive. With so much competition in the industry, the only way you can compete with other designers is by developing your skills and talents. Like graphic design, survivor online is a highly competitive game that is tough but very rewarding for the top contestant. This is because the winner uses strategies and tools to help them win the game. Let’s face it: even the best designers have a working system that maximizes productivity and increases their efficiency.

This is where productivity apps come into play. They simplify life by cutting down the manual work by half, allowing designers to focus on the creative process.

This article will feature the seven best apps for productivity that we expect will continue to grow in popularity in 2022, providing users with even more seamless creative experiences.

1. Canva

Canva is one of the most popular productivity apps that’s quickly becoming one of the go-to tools for aspiring graphic designers. If you haven’t tried it out yet, you are missing out on many of the remarkable features it has to offer. 

With the desktop app, you can play around with designing business cards and brochures, and a lot more. You can create banners, presentations, logos, invitations, and your portfolio with it.

Canva provides templates that you can use to create graphics and designs. It has more than 36,000 different templates available, so you can choose from plenty of options. As a designer, this is one of the best apps for business productivity because all the documents you need to create for your business and clients are right in your hands.

2. Adobe Photoshop

Adobe Photoshop is a powerful image manipulation productivity app used to edit and enhance digital images, sketches, and artwork. It has ten vital tools designers can use for brochures, correct images, or make websites or mobile applications.

Some of these tools include :

  • Adobe Photoshop – Slice Tool
  • Adobe Photoshop – Vector Mask
  • Adobe Photoshop – Pen Tool

The Adobe Photoshop Retouching Tool is a good example of a productivity app because many graphic designers and photographers don’t have to spend countless hours editing photos and designs anymore- they can instead perform these functions with a simple click or drag.

3. Adobe Creative Cloud

Adobe Creative Cloud is a premium productivity app with a collection of apps for creative and independent graphic designers and content creators. It’s one of the apps for business productivity that allows designers to create complex visual environments and combine desktop publishing and mobile device design in one application.

This productivity app gives you complete creative freedom and flexibility in how your content is packaged, accessed, and optimized for distribution across various platforms. It’s one of the most useful Android productivity apps that store information in the cloud, enabling easy file sharing and collaboration among users.

Rather than waiting for two years as Adobe develops new features, new updates are automatically updated on this productivity app.

You may also like to read: 15 Sites Where To Sell Your Vector Arts

5. Trello

Trello boards

Trello is one of the best team productivity apps that doubles as a task management tool. It enables you to prioritize, collaborate and save time, which is very important when running a business. Trello Boards allow you to create projects, manage resources, and share content. You can easily create tasks on any given topic with a single click on the cards and automatically add descriptions later. 

You can set up alerts to notify when tasks are due or complete, hence maximizing productivity. And, you can use it as a personal task manager by synchronizing your tasks from your preferred service, such as Google or Dropbox. 

You can assign tasks to specific people within your team, allowing everyone to maximize their time, produce high-quality work, and maximize productivity. It also allows for many third-party app integrations that can make work much efficient, like Wunderlist, Gmail for Trello, etc.

5. Notion

Notion is a powerful productivity app with a clean, intuitive user interface and smooth UX. It’s one of the best Android productivity apps that make handling tasks effortless. It allows you to capture all your important notes and thoughts in one place. Whether it’s a sketch, comment, or story, Notion makes it easy for you to capture and organize everything in one place.

One of the most attractive features of Notion is that it can be used for many purposes, including budget tracking, time tracking, and task management. This productivity app allows you to consolidate all your tasks in one workplace, making it easier to manage.

6. Proto.io

Proto.io is the best app for productivity that allows designers, entrepreneurs, and developers to build prototypes for their mobile and web projects without writing a single line of code. It helps create powerful prototypes that make you streamline your workflow and productivity easier.

During the product design initial stages, this productivity app can be used to come up with mock-up designs that can help collect vital feedback needed to improve the product. In the latter stages of design, it allows you to turn your prototype into an interactive, animated, high-fidelity model for testing and design approval. As of now, this productivity app features a redesigned user interface, which makes it much easier to use.

7. Toggl

Toggl tracking

Toggl is one of the best productivity apps that aims to help you track your time. It comes in a free desktop and mobile version that syncs together, and once it’s set up, you can begin seeing your day break down, boosting productivity and regaining time. 

One of the distinguishing features of this productivity app that makes it different from other productivity apps is that it can tell the amount of idle time you have spent without typing or moving your mouse. This is important because this productivity app allows you to track the time you work and know how much time you waste. 

This is a handy productivity app for designers who are paid per hour, because time is money.

Conclusion

There are many ways to boost your workflow using the productivity apps presented here. Using the right productivity app can help make a huge difference in your work output. If you combine some of these productivity apps with your daily work habits, you’ll be amazed at how much more you can accomplish in a given amount of time. Got a creative productivity app that’s saving your life? Tell us about it in the comments.

Credit image:

  • unsplash.com
  • canva.com
  • blog.adobe.com
  • trello.com
  • notion.so
  • toggl.com
logo design

How to Make a Logo Design for Any Product?

Posted Leave a commentPosted in Business, Marketing

A logo is a powerful brand representation that influences how customers and the general public perceive your brand. This means that your logo design must be outstanding and presentable to serve this purpose.

A compelling and appealing logo makes a statement about a brand and increases the likelihood of attracting new customers.

Always think about how to make a logo like Google that is simple yet memorable.

Having a good logo is one thing, but what makes a logo successful? Below are essential tips that you can follow to design the perfect logo for any product. The following are the most critical steps.

logo design

Why Do You Need the Logo?

Business is no different than looking for a date. Therefore, every effort you put into attracting the right audience and making them love your products is critical.

To do so, everything they see about you has to be exciting and lure them into wanting to know more about your brand. With such a huge impact, you have to be keen on the type of logo you choose.

Once you know why you need the logo, it’ll be effortless for you to make a logo easy to communicate with your audience and portray your brand. Remember, the logo will be a trademark of your company. It will present all branding materials, websites, products, and even business cards.

Define the Identity of Your Brand and Product

At the end of the process, you will want a logo that clearly defines the brand’s personality. For example, if you make a logo design for a Z Company, you will want everyone who sees it to develop an instant picture of the brand.

To do so, you first have to understand your brand’s core personality. This will help you make a different logo that is unique and gives a good impression of the brand.

Here are some key things to aid you in getting to the bottom of the product’s identity:

  • The reason that led you to start the business;
  • The beliefs and values deemed necessary within the business;
  • What your business does better than the competitors;
  • How you can briefly describe the business.

Coming Up With the Design

This is one of the most challenging stages when you want to make a logo, getting the inspiration for the design. You need to do the next:

1. Brainstorming

First, brainstorm for likely concepts. This will give you a rough idea of the design, look and definition of what you want to achieve.

When you are brainstorming, it’s essential to stay positive and accept all the suggestions, even those that seem not to be enough. Even the worst suggestion might spark up other better ideas.

For instance, an idea to make a logo with letters might seem cliche, but sometimes they are effective.

2. Shortlist Relevant Designs

After brainstorming for ideas, it’s time to shortlist.

Here, you will have to analyze the proposed designs from the audience’s point of view. How do you want them to perceive the brand? What would be most important to them in a logo?

Remove the designs that don’t fully address these and settle on the best.

logo design brainstorming

Yes, brainstorming all by yourself is okay, but as they say, two heads are better than one. You can incorporate diversity by bringing in the ideas of friends, employers, and even partners.

Another way to get helpful ideas is by going through the logos of your competitors.

They have retained the same logo for such a long time because it gets the job done. Borrowing such ideas means that you will be working with ideas that have already been tried and tested. However, keep in mind that you are just borrowing ideas, not copying. In fact, you might end up pinpointing the key elements that they missed out on and use them to attract more attention. And from that, you can make a logo example that fits your business and industry.

Choose the Most Appropriate Design and Work With

At this point, you already know your business well and have a rough idea of what you want the logo to look like. Now, you have to translate all these ideas into a design.

This stage has a step-by-step approach since it entails several different elements, each playing a major role in the final appearance of the logo. This includes colors, graphics, shape, typography, and size.

When designing your logo, always remember that there’s no specific standard or accepted design across all the logo designs. It’s your task to choose the best for your brand.

Therefore, keep an open mind and try different things until you get the final result. You aren’t tied to make a logo bigger or smaller. Try all options and see what works. There are different types of logos for you to choose from. However, you aren’t limited to one. You can blend them to make a logo design unique to others.

logo design development

Types of Logo Designs

Letter Marks

Used mainly by brands with long or multiple names, this is a type where you make a logo with letters. You can use the first letter of every word to come up with an aesthetically pleasing logo.

Wordmarks

This is a logo that incorporates the name of the business or product by incorporating typography. It’s useful if you want to make a logo like Google.

Abstract logos

These logos don’t relate directly to the product’s name but instead, appear like an abstract or symbol that uniquely represents your product. It makes a logo easy to interpret.

Pictorial marks

These are logos that utilize images to represent the product or brand and create a connection with it.

Mascots

These logos give your product a personality. For example, you can use cartoons and animated images for your logo.

Emblem

This is a type of logo that includes a text being integrated into an icon or crest.

Combination mark

This is a combination of symbols and words, creating a conspicuous logo.

After you have the final result, consider the color shades. It’s among the things that make a logo successful. Different colors convey different messages and the right one will communicate with the customers. For example, red is associated with passion and happiness, while yellow gives a more friendly result. Brown can make a logo look vintage.

Conclusion

A logo will represent your product everywhere it appears. Therefore, put the right effort into designing the perfect one to define your product and act as the ideal marketing element.

Do you have any questions about a logo?

Logo Design

8 Tips on How To Write A Perfect Logo Design Brief

Posted Leave a commentPosted in Business, Design

Every good logo starts with writing a logo design brief

You should understand one important thing: designers can’t read your mind. If you want designers to create the exact logo you have pictured in your mind, you need to provide them with detailed guidelines.

You should write a logo design brief and outline your expectations to help graphic designers create an ideal logo for your brand.

1. Introduce your company

In the first section of your logo design brief, you need to present your company and your brand. You should help designers understand what your company is all about and give them ideas of what type of logo will be a perfect fit for your brand. Here are a few ideas of what you should include in your brief:

  • Share a story of how you started your business
  • Specify your company’s mission and vision
  • Write a few words about the industry you work in
  • Discuss trends that are currently shaping your industry (if any)

2. Describe your target audience

In the next section, you should define your target audience. You should make it clear who your buyers are and whom your logo design should appeal to.

Your main task here is to define the demographics and psychographics of your target audience. You should specify how old your customers are, where they work, where they live, and what lifestyles they lead. Also, you should write a few words about their shopping behavior, interests, and personal preferences.

Let’s consider an example to understand why the description of the target audience is so important.

Imagine you have started a soft drink company. If you offer fancy flavored drinks for teenagers, your logo design should include bold fonts and neon colors. But if you sell old-time sodas and target baby boomers and generation X, you should opt for a logo with a vintage design.

What will happen if you don’t provide graphic designers with relevant information regarding your target audience? Logo designers will not be able to choose the right design elements and create a logo that perfectly fits your brand.

The more the designers will learn about your customers, the more compelling logo designs they will be able to create.

3. Explain why you need a logo

Different logo designs serve different purposes. For this reason, you need to explain to the designers why you have decided to order a logo for your brand.

Are you about to start a new business? You need a logo that will highlight the authenticity of your brand and make your products stand out from the pack.

Do you want your company to go global? You need to create a logo that will be understandable for an international audience.

Write down the purpose of your new logo – that’s very helpful information for designers who strive to create an effective logo for your brand.

4. Describe your ‘perfect logo’ the way you see it

logo design brief

Do you have some great logo design ideas to share with a designer?  Here are a few questions for you to answer:

  • How can you describe an ideal logo design for your brand?
  • What colors, fonts, and design elements do you want your logo design to include?
  • What message do you want your logo to communicate? What kind of values does your brand promote?
  • How do you want your logo to differ from the logo designs of your competitors?

5. Provide illustrative examples

logo design illustration

If you haven’t decided yet what kind of logo you want, search for logo design ideas online. For instance, check Vectorise logo database and pick logos that you find visually appealing.  Make screenshots and add them to your logo design brief as examples.

In such a way, you will visualize your preferences, and it will be easier for a designer to meet your expectations.

6. Write about design elements you don’t like

If you dislike the specific type of logo design elements, font, or color, you should also mention that in the logo brief. For instance, if you don’t like curly fonts and green shades, inform the designer about your preferences upfront. The designer will avoid using these elements when working on your project.

7. Keep it short

The perfect length of the logo design brief is 300 words (one page). So try to keep your writing brief and to the point. Don’t repeat the same ideas twice and don’t provide too many details – designers don’t have time to read lengthy sophisticated texts.

If you’ve written a long text and don’t know how to shorten it, visit platforms where you can order product review writing and document editing services. Send your logo design brief to professional editors, and they will polish it for you.

8. Set the deadline and discuss the budget

When do you plan to start using your new logo? How soon do you expect designers to finish their work? Make sure to discuss these questions in your brief. Otherwise, you may experience delays with project delivery.

Also, you need to discuss the budget of your project. Designers want to know how much money they will make and when they will be paid.

Besides, you need to discuss the number of free revisions.

Wrapping up

By writing a logo design brief, you will save lots of your and designers’ time and money. If designers stick to the brief, they will create a perfect logo from the first try – no revisions will be needed.

We hope these 8 tips will help you write the perfect logo design brief and boost your efforts.

Credit images: Freepik

Tips to Build a YouTube Audience

7 Tricks to Build a YouTube Audience & Get More Engagement

Posted Leave a commentPosted in Marketing, Web
YouTube channel subscribe

Numerous advertisers actually haven’t sorted out how they can expand engagement in their YouTube channels. Here are seven basic systems you can utilize today to support your videos’ viewership and increment engagement with your YouTube audience.

1. Short videos get better views

Think about the primary thing you do at whatever point you search on YouTube. I bet you check for a video’s length and pick a video that is more limited over longer ones. 

A new investigation of video execution uncovered that videos between 16 to 120 seconds create practically half of all YouTube views. Videos shorter than two minutes are beating longer videos.

Be that as it may, as the investigation referred to above shows, it’s a lot simpler to persuade viewers to watch a more limited video than a more extended one.

Utilize this to direct the size of your YouTube videos. Whenever you are making a YouTube video take a stab at restricting it two or three minutes. Doing so will build the odds of your crowd seeing it; and in marketing, views are the venturing stone to greater engagement.

2. Utilize SEO marketing on YouTube

The main thing that fledgling advertisers learn on their excursion to marketing ability is Search Engine Optimization (SEO). This is the capacity to expand the quality and amount of traffic to any marketing instrument through natural pursuit traffic. On account of YouTube SEO makes your videos simpler to situate on YouTube search, and the higher they appear on searches the more views they get.

YouTube has over a billion clients, and in the event that you don’t utilize normal SEO standards, your channel’s engagement will consistently stay low.

Related article : 3 Amazing Free Online Video Editor Review for 2021

3. Urge to comment, share and like your videos

Engagement is a two-way road that requires contribution from both you and your viewers. Given that video likes, shares and comments are a portion of the measurements used to gauge engagement, you need to take the necessary steps to drive your viewers to make these moves. 

Since most YouTube viewers will rush off to another video subsequent to completing yours, it’s no big surprise that most videos have a low number of likes and shares contrasted with their views. The quantity of comments is considerably more modest since remarking requires more exertion and not every person will do it as a matter of course.

Given these realities, you need to urge your viewers to like, share and remark on your videos.

4. React to viewer conduct

Continuously recall that at whatever point a YouTube client views, shares your videos, comments or memberships to your channel, they are utilizing exertion that they didn’t need to. Put forth a highlight to reward these attempts. Possibly not every one of them, but rather consistently appreciate viewers who make a special effort to engage effectively with your videos.

In the event that a client tweets your video, show appreciation by retweeting them and expressing gratitude toward them. In the event that a viewer poses an inquiry, answer it quickly. In the event that they are disappointed with the video or leave ideas for development, appreciate them by saying thanks to them in another remark. Also, consistently guarantee that you react in a way that energizes discussion instead of finishes it.

YouTube 100K subscribers award

5. Be steady with creation and posting of value content

Your channel won’t benefit you in any way if there is no content for viewers to engage with.

Actually like content advertisers need to create quality content consistently to profit, YouTubers need to post new videos routinely to keep their crowds engaged.

Very much like in other social media stages, (for example Facebook, Instagram, and Twitter) significant stretches of quiet will murder your engagement and in the long run your channel.

In the event that you need to turn into a famous YouTuber, don’t stop at posting oftentimes. You can utilize timing to make your viewers anticipate your next video by keeping a normal and predictable posting plan. That way, your fans will consistently be anticipating your next posting day so they can see your new videos.

6. Annotations and CTAs

While urging your clients to view and share your videos will expand engagement, it’s insufficient to receive the full rewards of YouTube marketing.

Annotations and Calls-to-Action (CTAs) are another powerful method of getting your users to engage with your videos and divert as a rule.

To utilize annotations more powerful, couple them with convincing CTAs that lead them towards an alluring conduct. You can also consider buying YouTube likes to gain more views.

7. YouTube analytics

YouTube gives a ton of helpful information about the exhibition of your videos and your channel.

The information is all in-house, which means you needn’t bother with outside programming to comprehend your viewers. Given the measure of time, exertion, imagination and most likely cash that you have put into the formation of your videos, they merit the best outcomes regarding the measure of engagement they get.

You need to realize what is working and what isn’t with the goal that you can develop and keep up your channel adequately.

YouTube analytics will assist you with that. It will give you an abundance of information, for example,

  • The normal engagement your videos get
  • Your traffic sources for example YouTube search, channel pages, YouTube advertisements and so forth
  • Your viewers’ segment for example gadget, age, topography and that’s only the tip of the iceberg
  • Crowd maintenance and subscriber rates

Utilizing this data you can more readily comprehend what works and what doesn’t. You can likewise understand what kinds of videos are driving the most noteworthy engagement and produce comparative videos later on.

Freelance Designer

5 Ways to Make Money Freelance Designing, How to Start in 2021

Posted 1 CommentPosted in Business, Design, Web
Make Money Freelance Designer

Freelance designers make a lot of money through their online gigs. If you want to start freelance designing in 2021, but don’t know where to start, you will find this post to be extremely useful. The fact is that there is plenty of opportunity for freelance designers as long as you know where to look.

There is no need to work a full-time job as a designer. Instead, you can make decent money through freelance work. Being a freelance designer provides you with complete freedom over your time and work, which a full-time job will never provide.

To help you get started in freelance designing in 2021, you need to consider the following ways to generate an income.

1. Write

One of the easiest ways to make money freelance designing is by writing about your experiences. Generate traffic for your blog by sharing your thoughts on design topics that you are passionate about. If you have the right skills, you can even write tutorials for high-paying blogs.

As there are plenty of design tools, you can simply make money by writing about them on your blog or working with a Web Development agency. You can establish authority online and leverage it to find work. It barely takes any time to get a website up and going these days.

An easy way to make money from your blog is by allowing adverts to appear. There has to be a suitable network that you can use to generate money through PPC and PPV advertising systems. You can also write guest posts for different blogs to earn an extra income.

If you like writing, you can even write an entire book about designing and make good money out of it. Amazon launched its publishing services to help aspiring writers get started.

2. Stock Graphics

Stock graphics are getting more and more popular by the year. You can sell stock graphics on different platforms to generate a decent passive income. Freelance designers can make good money by selling their products. There is no reason for you to miss out on such an amazing opportunity.

There are various marketplaces where you can sell your graphics, or you can even launch your very own web store. Unleash your creativity and make a name of your own by selling stock graphics online. It is as easy as it gets.

Some of the stock items that you can put up for sale include web layouts, fonts, filters, icon sets, and the like. Anything that you are an expert in, you can capitalize on it. The following markets are the perfect place to start.

  • Theme Forest: It is one of the biggest platforms for buying and selling WP themes and templates.
  • Graphic River: Make money as a graphic designer with Graphic River. It is an incredible marketplace for selling flyers, filters, fonts, icons, business cards, and other stock items.
  • Creative Market: It is a new platform where you can sell all stock items for quick cash.

3. Side Project

Another great way to make freelance designing is by working on side projects. These tend to be small products, services, utilities, and tools that help solve problems. These tools allow you to earn money. Some popular tools that you can consider a sidebar, 960 grid system, and space box.

As a creative, you should have no trouble thinking up something unique for your side project. It is something that you can work on while you try out other income avenues. You can always look for side projects for some inspiration. They will motivate you to get working.

4. Sell Physical Goods

As a freelance designer, there is no need for you to limit your options. A great way to generate a passive income is by selling physical goods like compilation books, t-shirts, posters, and similar items. 

People are always looking for ways to revamp their wardrobe and life. You can cater to them by selling something cool and unique. Sell items to the masses to create an income on the side. To boost your sales, it is a good idea to set up an online store.

There are plenty of ecommerce platforms that allow you to create your online store in record time. Hence, you must give it a shot. You never know when you might become the next best-seller.

5. Join Design Contests

Finally, you can also make money freelance designing in 2021 by enrolling in design contests. Although design contest websites have been offering amazing opportunities for a long time, not many designers have taken them seriously. However, things seem to be changing fast.

With websites such as 99Designers, you get to male money designing all sorts of things like a postcard or flyer, website, or even a logo. Join the design contest websites to show off your skills and make a name for yourself. You will be amazed by how easy it is to sign-up and get started.

There are countless open projects that you can join for an opportunity to earn money. Although many other aspiring designers are hunting for the same opportunities, you have to try it to earn a decent living. Right now is the time to explore new avenues and figure things out.

Design contests also provide opportunities to work for major corporations or set up your online shop. Once you gain confidence in your skills, you will realize that the sky is the limit.

Takeaway – Earn a Living through Freelance Designing

Once you have gone over this post, you will come to know that there are plenty of ways to earn an income as a freelance designer. As long as you are creative and open-minded, you should have no trouble generating revenue.

Focus on trying out different things to earn as much money as possible. You have to give things a try to find what you are good at. It could be something that you never even thought you could do.

Visual Influence

The Influence of Visual Component On Customer’s Purchase Decision

Posted Leave a commentPosted in Business, Design, Marketing
visual component

A good brand knows how to appeal to their customers. Whether through marketing promotions, segmented or content marketing. However, most brands may ignore other components they should be building on. Visual component.

Visual marketing is one of those segments. This kind of marketing has a significant influence on visual shoppers and consumers’ buying decisions. When we say visual, we speak on the various factors that make up a visual component; color psychology, emotional design, branding aesthetics, emerging digital trends, etc.

As a company, you should seriously consider exploring visual influences to attract your target consumers. This article will touch on how your visuals can influence consumers buying decisions.

1. Visual component can promote impulse shopping

Have you ever gone shopping with a full-on shopping list but left the store with more products than you intended to buy? What happened? Why do you think you left the store with products that you probably didn’t need? It could be that the packaging and design drew you in, or the placement of the product was spot on. Whatever drew you in, the visuals played a significant factor.

Impulse buying is one way through which the visual components of your brand can influence consumers buying decisions.

To use this to your benefit,

  • Make sure your product display is eye-catching.
  • Ensure your products are on eye-level with your consumers to give the most visual impulse impact.
  • Use interactive digital displays around strategic locations like checkout lines or specific areas around the shopping location. This will encourage last-minute buys.
influence of visual for selling

2. Product visuals can appeal to your consumers’ emotions

Another way your visual aesthetic can influence a consumer’s purchase is through emotional marketing. Emotional marketing is an excellent way brands can connect to their consumers. Luxury brands use this kind of marketing to appeal to the emotional side of their consumers.

Suppose you want to increase your conversion rate. In that case, one strategy you can try is to use different visual components on your brand and in-store to influence your customer’s shopping experience.

The way you display your products can expertly influence the way your customers react to your products.

Improving your customer’s shopping experience can also work on your customer’s feelings. For example, if your customer has a good experience in your store, they are more likely to purchase your products and push your product sales.

You may also like: 10 Simple Tips for Making A Product Card for Selling Online

3. Colors can impact customers’ buying decisions

One visual component brands use to show their presence in a particular location is colors. While color psychology is not an exact science, there is no denying that specific colors evoke certain reactions in people. Red colors build excitement in consumers. Blue shades are calm and relaxed and can make consumers trust your brand. Consumers are attracted to the positive energy that radiates from yellow colors, etc.

Your brand colors can also;

  • Influence customers’ perceptions of your products and brands.
  • Form the first impressions of a product or brand. Customers can make an instant decision on your product in just 90 seconds. Also, 90% of them will base this perception on the first colors they see associated with your brand.

However, not all brands want to tie down their product to one particular color. In such a case, you can use visual merchandising softwares to help customers visualize your products in different colors.

4. Visual aesthetics can summon nostalgia

What’s the first thing that comes to your mind when you smell fresh pines, gingerbread, and roast chestnuts? It’s probably the same thing that comes to mind when you see the colors green, red, and gold used together.

Nostalgia is a powerful emotion, and specific colors can easily trigger the feeling of nostalgia in your consumers and influence them to purchase your products. The key is to learn how to activate this emotion with your marketing colors.

Here are some ways you use colors to activate nostalgia in your customers;

  • Use holiday-specific colors in your marketing campaigns. You can use it on your TV commercials, product packaging, traditional and online marketing designs, etc.
  • Make use of colors to bring back childhood memories to your target customers.
  • Create a product that looks and feels local with the power of colors.
  • Bring vintage back with the sepia filters and colors that instantly give a vintage feel and evoke nostalgia.
  • Use colors associated with specific emotions to propel nostalgia. For instance, you can use pink or red to bring back the feelings of falling in love, romance, etc. in your intended audience.

Nostalgia marketing is a growing and influential segment of marketing and can greatly influence visual shoppers buying decisions.

influence of visual in marketing

5. Boost brand familiarity with graphic design

Finally, how a consumer perceives your brand is significant to your visual marketing strategy’s success. A visual consumer can observe your brand from your entire brand persona. This includes your graphics design.

The graphic design your brand chooses to implement can determine how well visual shoppers identify your brand and their decisions towards your brand.

Up to 76% of consumers make their purchases in-store, and if your graphic design doesn’t make you stand out, then you have to rethink your visual influence.

Your graphic design includes;

  • Your logo and color scheme
  • The font you decide to use in your design.
  • The quality of your product graphic designs.
  • The contrast and brightness of your design.
  • The theme of your design visuals,etc.

We recommend hiring a professional graphics designer to create visuals that stand out for your brand. Similar to essay writing service reviews websites like Writing Judge for hiring writers, there are many sites for hiring professional designs. With the right graphics, you can boost your conversion rate and increase your product sales.

In conclusion

The goal of most businesses is to increase product sales and build brand awareness. Therefore, as a business owner, you should be using all elements available to you to push your business goals.

Using visual components to influence your customers’ buying decisions and drive sales is a crucial strategy you should explore. Follow the points listed in this article to influence visual consumer decisions expertly.

Covid-19 Has Changed Our Marketing Strategies

5 Ways How Covid-19 Has Changed Our Marketing Strategies to More Smart & Responsible Ones

Posted Leave a commentPosted in Business, Marketing
Covid-19 Has Changed Our Marketing Strategies

Covid-19 pandemic put the global economy on hold. As a result, many small to medium firms closed, while big companies had to lay off some personnel.

However, even in challenging circumstances, the market kept going, and companies continued to advertise their products.

But the virus impacted the marketing field too. It transformed the approach, theme, and requirements because the demands changed.

In this article, you’ll learn five ways Covid-19 changed our marketing strategies to more smart and responsible ones.

1. We Use Social Media More

Before the pandemic, there was a steady increase in digital presence from companies’ part. Nevertheless, during quarantine, most businesses turned to social media to keep being in contact with their customers.

Even the most traditional ones or firms that neglected their social accounts started to update their posts.

This is a great method that revolutionizes marketing strategies. Specifically, in a digital world, users like to be updated by their favorite brands regarding new products and services.

So, the more you stay connected, the better.

Try to keep your socials fresh and updated to the best of your abilities. Instagram, Facebook, Twitter, LinkedIn, and even Reddit are all great platforms for clients to contact you. Post regularly and involve your consumers through stories, giveaways, videos, and more interactive content.

The next quintessential step is to make your content visible by connecting all accounts. Also, consider collaborating with other brands and content creators.

For example, assume you have an online firm that provides assignments, best essay services, and thesis help. The best move would be to update your socials and connect with your customers. Then, collaborate with different brands and creators to promote your site.

2. We Use Online Services More

Just like social media, online services became more popular during the pandemic. Even restaurants that had no delivery options quickly changed and started delivering to people’s homes. Nonetheless, it was all done through their site.

Some more traditional businesses had a hard time converting their activity to the digital form. On the other hand, accounting sites, best writing services, or HR companies didn’t have to change their ways because they were already 100% online.

For this specific reason, having excellent online services is key. Even if your shop is physical, having an active website can be beneficial.

So, try to make your site user-friendly. Also, add delivery options and an excellent customer support section.

At first, you may encounter some problems, but once your updated website is up and running, you’ll see that it’s easier to attract clients this way.

Lastly, you can try to add a blog, which can be useful at all times to present a new product or to inform users.

3. We Don’t Leverage Sensitive Topics

In the past, aggressive marketing strategies included taking advantage of sensitive topics or triggering content occasionally.

So, for example, some agencies would leverage the pandemic to sell their products at high prices, adding more fear in a climate of uncertainty and panic. Masks, sanitizers, gloves, and other necessary products became expensive, and many companies benefitted from people running to stock on those items.

It may seem like a clever move to use an event to increase sales, but in the case of a sensitive issue that affects many people and can increase general distress, it’s better to avoid this type of aggressive strategy.

Nowadays, customers are incredibly mindful about their decisions and always think twice about what brand to choose. So, if you decide to use a pandemic for your profit, the general public will notice and think you’re a greedy business with no morals or ethical code.

Initially, you may notice exponential sales, but once the crisis is over, the public will remember your moves and decide to use a different service for their needs.

Therefore, try to show your customers that you care about them. Let them know what measures you’re taking to protect everyone and prevent issues. Communicate efficiently with your clients and create plans to help them in difficult situations.

The result of this will be a higher customer loyalty rate because the consumers appreciate your dedication.

For instance, suppose you have an essay site, assignment help company, or tutoring agency.

Don’t spam your clients’ email boxes with pandemic-related content that might make them anxious and desperate. Instead, send them one email with a positive and encouraging message. Tell your customers that you care about their well-being and offer them a discount.

4. We Target Our Audience

During the pandemic, consumers needed specific types of services and products. Masks, delivered food, sanitizer, entertainment, and other items were essential elements for quarantine.

The businesses that used smart marketing strategies increased their sales because they offered to help their customers by creating new services and products while informing them. In other words, they targeted their users and adapted to their demands.

This includes shaping a customer persona and defining their concerns and needs. For this reason, consumer analytics is becoming even more vital than it was before.

For example, if your agency is an online assistance site, essay help UK service, or freelance company, most of your users may be 20 to 35 years old. With this information, you can come up with tailored ads, offers, sales, and package deals that suit the clients.

So, if you want to maintain your customers, you might use analytics to create your client persona. Polls, feedback boxes, and rating systems could help you understand what kind of people buy your products.

5. We Now Have a Mission and a Message

The Covid-19 pandemic taught us a vital lesson: in a challenging situation, we must help each other.

Many companies showed compassion through donations, discounts, and by keeping their employees. This helped humanize the market, while consumerism dialed back to make room for more important matters.

Surprisingly for some, these small but kind gestures from businesses and corporations helped them gain more credibility and increased their reputation.

Moreover, brands started to have a more meaningful message or mission, going beyond profit.

Instead, they chose to lead by example. So, they started to provide services and products according to their values and morals.

So, in the case of a pandemic, firms concentrated on helping people through high-quality services and goods. They shifted away from aggressive marketing to reveal a fresh and human side. This, from a promotional point of view, made them even more relatable and appealing to the public, which resulted in high sales and customer fidelity rates.

So, to upgrade your marketing plan, try redefining the company’s values. Show people that you want to help and that you care. Organize charity campaigns an encouraging message to go with your brand.

Don’t be afraid to create new products, and even if your firm is well-established, it’s never too late to change perspective.

Conclusion

The Covid-19 pandemic changed our lives dramatically. From new safety measures to new products and services. Even marketing strategies changed.

Here are the five new tactics we now use to promote our activities:

  1. We use social media more.
  2. We use online services more.
  3. We don’t leverage sensitive topics.
  4. We target our audience.
  5. We now have a mission and a message.

Making a Product Card Tips

10 Simple Tips for Making a Product Card for Selling Online

Posted Leave a commentPosted in Business, Design, Marketing, Web
Making a Product Card Tips

The buyer journey in e-commerce is critical, yet many online merchants struggle with it. One of the trickiest parts in the process of converting customers using the product card. This highly popular feature serves a deeper purpose than mere aesthetics. It contributes to pleasing customers along the customer journey.

A product card is vital in customer conversion. A product page displays images of items available on an e-commerce website. The product page aims to entice visitors while giving relevant visual and textual information to sell the products.

Why Online Merchants Must Make Product Cards Right

The stats are glaring: only 3 percent of online store visits result in the customer making a purchase. Plus, you likely know of cart abandonment. Sixty-nine percent of shoppers abandon their carts while shopping.

Again, it’s vital to provide the customer with a smooth journey to checkout.

The Process

Before you attempt to design product cards, the following questions are important to consider:

  • Who is your target audience?
  • What is your brand identity?
  • What is your color scheme, and what does it represent?

A thorough understanding of these questions will make it easier to design your product cards and, by extension, product pages. Perhaps more importantly, it’ll make for more effective product cards. Let’s review these areas a bit.

Target Audience

Who are you selling to? That’s a critical question, whatever you’re selling. Learn to identify and study your target audience. It’s the critical first step in setting up any successful business.

What are the models that represent your customers? Discover those and write product descriptions using language an audience relates to. A grasp of your target audience is essential to design better product pages.

Brand Identity

What core brand values define your business? Is there an element that separates you from the competition? What’s your brand’s tone of voice? Your brand identity matters for consistent user experience in an assignment service, and to build long-term relationships with customers.

Your product pages should reflect your brand identity. It includes everything from the writing tone to the style and content of images you choose to use. Your design should also reveal what your brand stands for. Is your brand fun and playful, or grown-up and sophisticated?

Color Scheme

Colors speak volumes. A business or brand must pick a color that signifies what they stand for. Banks and tech start-ups use blue, for instance, because it evokes trust.

Your website is a core extension of your brand. What colors are you using across its pages, especially critical ones like the product pages? Your design should remain consistent across the product cards too.

Your color scheme matters a lot when designing call-to-action buttons, headings, labels, and product descriptions.

10 Tips for Designing Product Cards for Higher Conversion

Here are ten solid tips to keep in mind when designing product cards to guarantee higher customer conversions.

#1 – Always Use High-Quality Product Images

Photos are an essential element of product cards. They form the foundation of your design. You must be precise about what you want customers to buy. Your photos should feel like they are almost real.

Better product photos help you persuade customers that a specific product is what they need to buy. So how do you prepare photos to be great for your product cards?

  1. Ensure that every photo is of high quality.
  2. Show multiple views of the product in the photos.
  3. Use detailed images to evoke a personal touch.
  4. Use photos to reveal context.

Related article : 6 Sections You Need To Write In Your Website Design Proposal To Land a Client

#2 – How About Videos?

We’ve talked a lot about text and images. Those are the barest basics for every product card. You can do further optimization by using videos. Don’t overdo this so that your pages can load faster. Your design should be as clean as possible. Videos have one critical limitation – their size.

Work hard to find the balance between quality and file size in a way that showcases all details of the finance assignment help.

#3 – Use Persuasive CTAs

A call-to-action encourages users to become buyers. They include buttons or links that say “Add to basket,” “Add to cart,” “Sign up here,” and “Shop the collection.” Your product cards have one simple goal: to make shoppers click on your CTA.

You’ll miss out on sales if shoppers cannot add products they want to their basket. How then can you make a profit? Here are the top tips for your CTAs:

  1. Position them high up on the product card. A great position is next to the product image, just under the basic product information.
  2. Use a contrasting (not jarring) color to win the customer’s attention.
  3. Make the button large enough to click.
  4. Be as clear as possible in your wording.

#4 – Use Short, Yet Informative Descriptions

Product descriptions give product your images a boost by helping the customer understand the “what” of the product and “why” they should buy it.

Make your descriptions such that they are persuasive and help you sell. Make them sweet, straightforward, and direct.

#5 – Long Descriptions

Sometimes, short descriptions are not enough. To convert better, you can expand on the bullet points in the short description. You don’t need to be a professional copywriter. Thesis writing services apply simple classic structures like PAS (Problem-Agitate-Solve), or 4PS (Problem-Promise-Proof-Proposal). These are enough for a comprehensive long description.

Use this opportunity to address user concerns and highlight product benefits until the price barrier becomes insignificant.

#6 – Leverage Social Proof

Social proof means that others are already using your product, so you want this prospective buyer to enjoy its benefits. Ninety-seven percent of consumers say online reviews influence their purchase decisions.

You can use star ratings near the product title.

#7 – Provide Accurate Product Recommendations

Once a client views one product or adds it to their basket, you can recommend related products as “similar items” or “Top picks”. Accurate and helpful recommendations are great for securing fresh purchases.

#8 – Be Consistent

Consistency helps customers understand and identify with your brand. Use colors, fonts, image sizes, and an overall card structure and tone of voice that shoppers find to be refreshingly unique to you.

#9 – Make Your Pricing Clear

Many buyers scan the product card for the price before they consider any other features. It’s a good strategy to display prices clearly and early on a product card.

Even if the product is expensive, position it close to the title or near the shopping cart icon or button. This smart design choice works because the customer’s line of sight naturally drifts to those areas, making it easy to spot the price.

Other ways to make the price more visible include:

  1. Use large, unmistakable font sizes.
  2. Make the price stand out with a contrasting color.
  3. Highlight your discounts and show how much the customer will save.

If you struggle to pick out the price on your product cards, revisit your design drawing board. Apply these tips and get objective people to help you test it out. Don’t stop until they say they can spot the price clearly in one glance.

#10 – Oh! Did You Forget the Name?

We had to leave this until now because that’s what happens with many product cards – the merchant forgets to include the name [properly]. It’s not the no-brainer you’d expect it to be.

A name is the first thing the user sees. Similar names can potentially hurt your SEO. Shorter, more descriptive names attract more clicks too.

Content management systems (CMS) use titles as the H1 meta tag, which is especially important for SEO.

Conclusion

Product cards are essential to your e-commerce efforts. But, they require effort and attention. These ten tips will make your product cards stand out, improving your conversions and bottom line.

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Tips-for-Designers-When-Working-from-Home-During-COVID19

10 Clever Tips A Designer Should Use When Working at Home During COVID-19

Posted Leave a commentPosted in Business, Design, Web
Tips Designer Should Use When Working at Home During COVID-19

COVID-19 has affected all lives worldwide and disturbed daily routines. Millions of workers globally have adopted a “work at home” system that allows them to do their daily job tasks remotely.

For some, this change has been very difficult, depending on their industry and job description. If you, as a designer, has found it hard working at home during this pandemic, what can be done? Here are ten clever tips you should adopt and use to productively work remotely:

Touch up on your digital presence

During COVID-19 lockdown, try to use that time to reflect on your digital presence and if it what you want it to be. Head over to social media channels and scroll through the timeline and see if you’re happy with what you see. Go to your website and go through each page to see what customers experience.  

If there are changes due, implement the best design software to get them up to scratch. Things might not be as busy as before and this affords you enough time to make and touch-ups or upgrades. When COVID-19 lockdown protocols have been done away with, you will come out with a very strong digital presence appealing to customers.

This means a big effort on your side, which needs time and real focus. For a moment, you must plan to outsource your academic writing work to online assignment help. The idea is to remain focused on only one thing to ensure greater success.

Get an effective communication channel

If you work as a team and collaborate on projects, an efficient communication channel is a necessity. Consider using cloud-solutions that have real-time collaboration features for an enhanced working environment. Find a highly efficient tool but one that does not take long to familiarize yourself with.

If you choose to go with collaboration tools such as Microsoft Teams or Slack, ensure it has all the features needed. For example, make sure it can accept attachments and other features such as whiteboard functionalities and so forth. Getting one comprehensive communication channel will streamline your workflow and improve remote collaboration on projects.

Reach out to customers

It is understandable that during this pandemic, everyone has his own troubles and anxieties. Maybe someone close has gotten the virus or you are going through financial strain. 

Just know that your customers should not feel this negative energy when communicating with them. Be a ray of sunshine, offer comfort by reaching out to them, and maintain a positive attitude.

If there are orders that will be delayed due to this pandemic, be proactive and reach out to customers before they worry. Open positive communication with customers is what can help you make it through COVID-19 global restrictions.

Implement office ethics

Working on top of a kitchen countertop might not be an efficient way of getting work done. It is true, working remotely means that you stay at home but do not feel the void of not being at your office.

You can do this by creating a workspace that mimics a real office with a chair, desk, and all material needed. Set a work schedule and stick to it, do not be disturbed or deviate from it. If you have a family, discuss with them that you’re not to be disturbed before a certain time.

Upgrade the skills you have

You might have a lot of time on your hands during COVID-19 lockdown. To constructively fill that time, try to upgrade the skills you have to become more skilled and be of great value at work. There are many options to explore, especially with studying online. 

Right now, there a lot of online courses related to designing you should consider taking. Think about learning how to use a more advanced designing tool to be more productive and efficient.

You can also watch YouTube video tutorials that show practical steps to take when improving design skills. To help you get through some of the coursework, you can even get in touch with the professional writers at best writing services.

Create designs in support of combating COVID-19

Social media and websites are sharing a lot of sentiments about this pandemic and you can consider joining them. Brainstorm creative ways to share important points about the spread of COVID-19. Find ways to weave in the design skills you have and creating awareness about COVID-19.

Perhaps, you might consider creating designs or infographics to share on social media about precautionary measures to take. Some designers have decided to make their designs humorous by making memes. As a creative person, try to find a unique way to spread awareness about this virus.

Touch base with colleagues, team members or employees

Since you do not see each other daily now, try to schedule virtual meetings with colleagues, team members, or employees. Discuss how you can continue collaborating efficiently when working at home and review milestones you’ve reached.

Set a clear scope of what still needs to be done and how it will be accomplished. Do not focus solely on work but also discuss personal details like how this virus has affected your colleagues or employees. Make casual conversation before and after meetings to keep that spirit going on and employees and colleagues happy.

Avoid using a lot of tools

It is true that tools can help streamline work exponentially but then if you overdo it, they can become a distraction. Trying to master and commandeer a lot of software programs at a time can be very inefficient and lead to shrinking productivity.

Try to minimize the number of tools you use to be only essential and absolutely necessary tools. You can minimize the tools by choosing comprehensive ones that cover a wide range of services needed. Getting more tools will mean more time training on using them, limiting time to do the work that needs to be done.

Work at times when you are most productive

If you work alone, try to draft a schedule that is more flexible to yourself. Work when you are most productive, even if it late in the night or very early each morning. Of course, this might be a problem if you work as a team because your schedule might not align with theirs.

In this case, just use normal working hours instead of working in a disorganized way. To get the most out of those working times, schedule the work to prioritize important, large or complex projects first. Afterward, you can then work on other smaller projects.

Take care of yourself

Under lockdown, restrictions continue taking care of yourself because this will reflect in your productivity and quality of work. Take enough time to get a rest and workout at home or under the recommended regulations in the state or country you are in.

Eat healthily and keep a positive attitude to be more productive during this pandemic. Taking care of your body will maintain the brain mentally strong to deal with this adversity with a clear head.

Final thoughts

During COVID-19, there are a lot of changes you have witnessed and one of them is working at home. Designers need to continue working as they were doing at their normal office by setting up a dedicated workspace. They should also have a fixed schedule to follow through and sequence their tasks accordingly.

If you work alone, consider drafting your schedule to be dependent on the times you’re most alert and productive. Do not forget to take care of yourself during this pandemic and keep a positive mindset.