The buyer journey in e-commerce is critical, yet many online merchants struggle with it. One of the trickiest parts in the process of converting customers using the product card. This highly popular feature serves a deeper purpose than mere aesthetics. It contributes to pleasing customers along the customer journey.
A product card is vital in customer conversion. A product page displays images of items available on an e-commerce website. The product page aims to entice visitors while giving relevant visual and textual information to sell the products.
Why Online Merchants Must Make Product Cards Right
The stats are glaring: only 3 percent of online store visits result in the customer making a purchase. Plus, you likely know of cart abandonment. Sixty-nine percent of shoppers abandon their carts while shopping.
Again, it’s vital to provide the customer with a smooth journey to checkout.
The Process
Before you attempt to design product cards, the following questions are important to consider:
- Who is your target audience?
- What is your brand identity?
- What is your color scheme, and what does it represent?
A thorough understanding of these questions will make it easier to design your product cards and, by extension, product pages. Perhaps more importantly, it’ll make for more effective product cards. Let’s review these areas a bit.
Target Audience
Who are you selling to? That’s a critical question, whatever you’re selling. Learn to identify and study your target audience. It’s the critical first step in setting up any successful business.
What are the models that represent your customers? Discover those and write product descriptions using language an audience relates to. A grasp of your target audience is essential to design better product pages.
Brand Identity
What core brand values define your business? Is there an element that separates you from the competition? What’s your brand’s tone of voice? Your brand identity matters for consistent user experience in an assignment service, and to build long-term relationships with customers.
Your product pages should reflect your brand identity. It includes everything from the writing tone to the style and content of images you choose to use. Your design should also reveal what your brand stands for. Is your brand fun and playful, or grown-up and sophisticated?
Color Scheme
Colors speak volumes. A business or brand must pick a color that signifies what they stand for. Banks and tech start-ups use blue, for instance, because it evokes trust.
Your website is a core extension of your brand. What colors are you using across its pages, especially critical ones like the product pages? Your design should remain consistent across the product cards too.
Your color scheme matters a lot when designing call-to-action buttons, headings, labels, and product descriptions.
10 Tips for Designing Product Cards for Higher Conversion
Here are ten solid tips to keep in mind when designing product cards to guarantee higher customer conversions.
#1 – Always Use High-Quality Product Images
Photos are an essential element of product cards. They form the foundation of your design. You must be precise about what you want customers to buy. Your photos should feel like they are almost real.
Better product photos help you persuade customers that a specific product is what they need to buy. So how do you prepare photos to be great for your product cards?
- Ensure that every photo is of high quality.
- Show multiple views of the product in the photos.
- Use detailed images to evoke a personal touch.
- Use photos to reveal context.
Related article : 6 Sections You Need To Write In Your Website Design Proposal To Land a Client
#2 – How About Videos?
We’ve talked a lot about text and images. Those are the barest basics for every product card. You can do further optimization by using videos. Don’t overdo this so that your pages can load faster. Your design should be as clean as possible. Videos have one critical limitation – their size.
Work hard to find the balance between quality and file size in a way that showcases all details of the finance assignment help.
#3 – Use Persuasive CTAs
A call-to-action encourages users to become buyers. They include buttons or links that say “Add to basket,” “Add to cart,” “Sign up here,” and “Shop the collection.” Your product cards have one simple goal: to make shoppers click on your CTA.
You’ll miss out on sales if shoppers cannot add products they want to their basket. How then can you make a profit? Here are the top tips for your CTAs:
- Position them high up on the product card. A great position is next to the product image, just under the basic product information.
- Use a contrasting (not jarring) color to win the customer’s attention.
- Make the button large enough to click.
- Be as clear as possible in your wording.
#4 – Use Short, Yet Informative Descriptions
Product descriptions give product your images a boost by helping the customer understand the “what” of the product and “why” they should buy it.
Make your descriptions such that they are persuasive and help you sell. Make them sweet, straightforward, and direct.
#5 – Long Descriptions
Sometimes, short descriptions are not enough. To convert better, you can expand on the bullet points in the short description. You don’t need to be a professional copywriter. Thesis writing services apply simple classic structures like PAS (Problem-Agitate-Solve), or 4PS (Problem-Promise-Proof-Proposal). These are enough for a comprehensive long description.
Use this opportunity to address user concerns and highlight product benefits until the price barrier becomes insignificant.
#6 – Leverage Social Proof
Social proof means that others are already using your product, so you want this prospective buyer to enjoy its benefits. Ninety-seven percent of consumers say online reviews influence their purchase decisions.
You can use star ratings near the product title.
#7 – Provide Accurate Product Recommendations
Once a client views one product or adds it to their basket, you can recommend related products as “similar items” or “Top picks”. Accurate and helpful recommendations are great for securing fresh purchases.
#8 – Be Consistent
Consistency helps customers understand and identify with your brand. Use colors, fonts, image sizes, and an overall card structure and tone of voice that shoppers find to be refreshingly unique to you.
#9 – Make Your Pricing Clear
Many buyers scan the product card for the price before they consider any other features. It’s a good strategy to display prices clearly and early on a product card.
Even if the product is expensive, position it close to the title or near the shopping cart icon or button. This smart design choice works because the customer’s line of sight naturally drifts to those areas, making it easy to spot the price.
Other ways to make the price more visible include:
- Use large, unmistakable font sizes.
- Make the price stand out with a contrasting color.
- Highlight your discounts and show how much the customer will save.
If you struggle to pick out the price on your product cards, revisit your design drawing board. Apply these tips and get objective people to help you test it out. Don’t stop until they say they can spot the price clearly in one glance.
#10 – Oh! Did You Forget the Name?
We had to leave this until now because that’s what happens with many product cards – the merchant forgets to include the name [properly]. It’s not the no-brainer you’d expect it to be.
A name is the first thing the user sees. Similar names can potentially hurt your SEO. Shorter, more descriptive names attract more clicks too.
Content management systems (CMS) use titles as the H1 meta tag, which is especially important for SEO.
Conclusion
Product cards are essential to your e-commerce efforts. But, they require effort and attention. These ten tips will make your product cards stand out, improving your conversions and bottom line.
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Thomas Lanigan has work experience for four years as a marketing specialist, social media manager, writer, journalist, and editor. He is also a professional content writer in such topics as blogging, marketing features, progressive education programs, and business. Feel free to contact him via Facebook and Twitter.
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