No matter whether you are a qualified web designer or a newbie who is just starting out, you should know how to market yourself to potential clients. And you should know how to write a winning website design proposal.
A web design proposal can be formatted in various ways, but it should always include the following six sections. Let’s talk about them in more detail!
1. Focus on the client’s wants and needs
All humans are inherently selfish. They do not really care about someone else’s problems. They are focused on their needs, wants, and personal issues.
Therefore, if you want to win your clients’ attention, talk about them and the things that resonate with them. Instead of writing about your services, write about the benefits your clients will get using your services.
The best way to start a website design proposal is to compliment the client for something he did right and then specify an issue that can be fixed. Here is a short example of what you can write in your proposal:
“The loading speed of your website xyz.com is high, and that positively impacts your SEO. You are one step away from getting your website to the top of Google search results. All you need to do is to fix two small issues: design a new easy-to-navigate menu and get rid of overused stock images. These small (yet important) web design improvements will help you to attract more customers and boost sales”.
2. Provide a solution
In the next section, you should provide your client with a specific solution. You need to explain in detail what steps you will take to fix existing web design issues and how the final version of the website will look like. Take a look at the following examples:
“Currently, your website has a giant drop-down menu that looks out-dated and is hard-to-navigate. The new version of your website will have a simple hamburger menu. Your website’s design will look more stylish and better matches the minimalist concept of your brand”.
Your task here is to find the right words to persuade clients that they will get exactly what they want if they work with you. If you are not good at persuasive writing, don’t hesitate to get professional help. Consider using writing services like TrustMyPaper, SupremeDissertations, and GrabMyEssay.
3. Present yourself
Before, we’ve mentioned that you shouldn’t include too much information about yourself in a proposal. So let’s make it clear what you should and shouldn’t write about yourself:
- Specify your qualification level and your skills that are relevant to the project.
- Mention a few similar projects you have recently completed.
- Make sure that your website design proposal includes only that information that adds value to potential clients. Please, don’t overload the document with facts from your biography.
“Clients do not want to know who you are as a web designer and as a person. They only thing they want to know whether you a perfect fit for their company and whether you have enough skills and knowledge to make their project a success,” says Estelle Leotard, a writer at WowGrade.
4. Specify the deadlines
Clients want their projects to be completed as soon as possible. For this reason, they tend to hire web designers who promise to deliver the job in a shorter period of time.
Your task is to estimate how many days and hours exactly you will need to improve the design of your client’s website. Please, be honest and realistic in your estimation. Don’t write that you can complete the project in two days if it takes you two weeks.
Well, such a little lie might help you to land a client. But it will not help you to achieve success. If you miss the deadlines specified in the website design proposal, your client will not pay you for your work.
5. Deliver the cost
In your website design proposal, you should set prices for each of your services and indicate the total cost of the project. For instance, you can specify how much you charge for building a graphic user interface and for designing icons and buttons.
Also, you can offer your client a discount if he pays for a package of your services. Or, you can provide some extra benefits that will make the client interested in long-term collaboration.
6. Explain the next steps and add a Call To Action
In the last section of your proposal, you need to explain to your potential clients what steps they should take next: call you, write you an email, or reach out to you on social media.
You should encourage your clients to take action right here and right now. Your writing should sound enthusiastic but not to excess, proactive but not pushy.
Besides, you should remind your client one more time about the benefits he will get from hiring you:
“Do you want to take your business to the next level? Drop me a line at firstname.lastname@example.org. Let’s discuss how you can improve the design of your website and start making more money”.
Five tips on how to write a perfect website design proposal
Here are five general writing tips on how to create a winning proposal:
- Keep your proposal short. The fewer pages you create, the better.
- Present your ideas clearly. Don’t repeat the same statements twice.
- Proofread the final document. Use proofreading services like Studicus, Grammarly, or BestEssayEducation to ensure that the text is free of grammar errors and typos.
- Be honest with your client. Don’t lie about your skills, previous experience, as well as the estimated project’s deadlines and budget.
- Show your clients that you do really want to help them to accomplish their business goals.
You don’t need to be a professional writer to create a winning website design proposal. You just need to have a clear understanding of what your clients want to achieve.
So focus on your clients’ needs, and you will craft an irresistible proposal with ease.