Ashlie Lopez, Author at Vectorise

6 Aug 202010 Aug 2020Design, Vector

Why Choose a Vector Theme for Your Branding?

After the launch of a product, the company must take the necessary steps to brand the product. It is significant to make sure that the audience is familiar with the good, and so they would like to purchase their product once it is readily available to the customers. Digital marketing is booming in the world in this era. Thus companies all over the globe, like branding agency Dubai, have come up with such marketing strategies that would help in advertising businesses across the world. These agencies help in promoting the brand of different countries through digital marketing services that can reach out to an incredible number of people through online platforms. They develop various web apps that help companies gain customers and retain loyal customers through the Web Application Development Services they offer.

The main idea is to create a brand image of the company in front of the targeted audience. However, the purpose of branding is not complete without logos and icons that people use in digital marketing. There are various ways the graphics are essential for the customers to look at, but having a vector logo for design is significant. It is because of the reasons that are mentioned and explained very well in this blog as well.

1. Vector theme helps maintain an image of the brand

These companies design the app and the advertisements’ logo, and they shall be of a quality that people would trust immediately. If you zoom in on the image, the pixels shall not be blurry or give away the charm of the brand itself. For example, the clothes of some brands that are not perfect since the thread is flying out do not make a great impression. People prefer perfection, which is why a vector theme is the best decision for branding a business. A company must try its best to stand out from the crowd; all the other companies offering the same services. They can do it by providing the best quality products from their side and can show it through the icons and logos that they use on their social media platforms.

2. The images are scalable

Any other theme used for branding would lose its quality when it is scaled up or down, but the vector theme image would remain as sharp in any shape or form. The logos made in vector themes are used on billboards, cards, panaflexes, and posters too, it was only possible if they were scalable since the pixels are perfect, and the image remains of the same quality. That maintains the brand image as the logo does not come off to be of poor quality or unprofessional.

3. Vector themes are editable

Unlike other themes for an image, vector images are editable. If there is any need for alteration while making a logo, it is effortless to do the correction handling on the vector-based programs. It does not affect the rest of the image, and an extensive amount of hard work is not necessary at the time of revisions. Spot corrections are the best part of vector theme images. Vector images are easier to handle as minor detailing is not a problem here, but with other themes, it is challenging since the whole base gets changed because of small detail in the image.

4. Visuals stay with humans for long

There is a considerable chance that a person would visit your store because of the compelling visuals that you have on display. It is upon you to decide what target audience you want to attract to your product, and by using the specific color theme for your visuals, you can have people visit your shop again and again. Infographics are more appealing and attractive when it comes to the graphical designs and visuals impact people in a manner that they buy impulsively.

5. You can save money

Having a vector themed design makes sure of the fact that the image is a flawless one. It would not attract cheap offers for the business; instead, it would help impress the clients and improve the clientele in the end. You shall spend money on the designs and graphics and ensure that you get a vector-based image for branding. In return, you will get uniformity, and people will remember your brand because of decency and high-quality production.

Credit top image: Abstract vector created by freepik – www.freepik.com

Ashlie Lopez

Ashlie Lopez is an experienced writer. She began her writing career with Techvando. A writer by day and reader by night, her passion for helping people in all aspects of online marketing flows through in the expert industry coverage she provides.

7 Dec 201927 Apr 2020Uncategorized

How to Choose a Logo Design that is Perfect for You?

You might have never seen a brand without its logo. The logo represents a major role in how your customers will observe your brand. Hence your logo must be amazing and heart touching. The logo symbolizes your brand’s identity and understanding that makes your logo design brilliant. You can try to have a look at the Interior Office Signage logos that looks great and perfectly represent the brand’s image. It reflects the best way of designing the logo.

Here are some ways of how to choose a logo design that is perfect for you:

First of all, you need to understand why you need a logo. Define the identity of your brand, you need to choose the best design style for your logo, right type of logo, and most importantly pay attention to the color of the logo design.

Why you need a logo?

The logo is known as the most essential part of your brand. You need to design a logo style perfectly. Your branding materials must have a logo that is designed for your company. Hence we need a logo to represent our brands, and clients will be able to recognize our company with the help of the logo. If you have the perfect logo, you will have more clients and your brand will be recognized by a lot of people.

Describe your brand personality

A good logo has been a well known identity and no need a word to say it.

You need to define your brand’s identity. First of all, you must understand what your brand’s personality is. If you have a clear idea of what your brand is all about, it becomes easy for you to make designs that look best for your brand. Some questions need to know before defining your brand’s identity.

For example; what is the reason that we are starting this business? What is the better step to choose the logo design? What makes our brand special? What are the words that you want your customers to describe your company or brand?

What it takes to have a great logo

We have already discussed that the logo reflects your brand’s message but it is important if your logo looks great and good. It is stated that a good logo seems professional with a brand’s identity. A good logo should be unique, distinctive, memorable, any size, timeless, and reflects your brand’s identity or personality.

Choose your logo design

It is quite difficult to search for your logo design. If you have a clear idea of what your logo should be, then you need to start working on that logo. But if you have no ideas about different logos and it is becoming difficult for you to design a logo then you need to look towards the colors, shapes, graphics of your logo that looks great with your brand. You need to pick the right design appealing for your brand.

Classic Designs:

The logo should look fun and exciting. The classic style plays an important role in logo design and helps your company to reach a huge amount of clients that would recognize you with your best logo. Due to the logo artistic design, it keeps the graphics and fonts in a better way.

Retro or vintage Designs:

It is indeed that vintage and retro design are on-trend and look great on the logo. If we talk about the vintage logo, it tells your clients that how history is important to you and what you are selling is done right.

How to Find the right type of logo?

When you are creating your logo you need to choose the 7 main types of logos. You can pick the one logo that suits your company name or create something unique.

Letter mark logos can look great to simplify your brand’s name if your name is very long to remember. Some businesses choose monograms that can be great for designing logos but remember that monograms are not going to express what your business is about. Another way is known as the Wordmark that is used in a straightforward way for using your brand’s name as a logo.

Another way of designing a logo is the Pictorial marks or logo symbols. The first step like what we start thinking of listening about a logo. The images are easily recognizable and represent your brand in an image. It is easy for you to choose a simple or complex logo but more importantly creating a unique logo is a better option to avail that reflects your brand’s image and looks great.

Combining colors

You can choose different colors on the logo, for example, if you want to have some girly look on your logo you must try pink or yellow colors whereas if you want a formal look of your logo you should try black or white colors. Whereas, if you need a mature or classy look you must try Gray color.

Script fonts

Use some different unique ways of writing your logo in script fonts. Use it to make your logo more individualistic and characteristic.

Display fonts

Display fonts represent the most decorative fonts that are styled highly fashionable and brilliant. The typography used in your logo design will make it powerful when you combine different logo fonts.

Bring your design elements together

While selecting the design of your logo or important types that are being used in the logo. What the next and the last step is to make sure that those different elements used in your logo can work together or not. Whereas, for a great logo all the different elements must work together in a better way. It reflects the design look elegant, natural, shape, classic font, and natural color. Hence it is stated that good logos reflect the brand’s image and represent your company in a better way. Your clients will be increased in a great amount and will be able to know your brand perfectly. Customers will be able to know you and wanted to work with you. this is how the logo plays a vital role in making a picture of your brand.

Ashlie Lopez

1 Dec 201911 Jan 2024Design

Graphic Design: What Makes the Brand Go Successful?

The digitalized world has altered the trends of marketing. The digital marketing world is centered upon creating attractive and fascinating visuals to attract customers. Graphic designing is the major source that facilitates the brands to cope with digitalized marketing trends. Creative branding agency provide tactics that we see on e-stores or any business websites are the manifestations of popularity that graphic designing has gained in the last few decades. Be it a clothing brand or a sanitary products website, graphic designing helps every single business venture to present its products in an effortlessly striking and intriguing way, thus persuading the customer to buy it.

By creating logos, advertisements, magazines, business cards, etc. graphic designing helps you to fortify your brand’s elegance, style, and quality in any form. Here are some major facts about how graphic designing helps your brand go successful and keeping its success intact by targeting the target audience:

Communication Through Graphic Design

When a person sees a flyer, advertise mentor receives a text message his/her phone about any of your sale offers, they want to pause doing their assignment or office work and will access your website. They don’t have time to read your brand’s description or reviews, but they will only see the images, which gives you only a few seconds to grab their attention and make them stay.

In that case, graphic designing helps you do this. The vibrant, attractive, high-quality visuals and images are what keep customers glued to your websites if you are a clothing brand, for instance, customers want to see the cloths more clearly and through multiple angles.

Therefore, graphic designing helps you create 3D images and GIFS which helps the customers to do online shopping in a more satisfying way. Graphic designing helps you propagate your campaigns in a more attractive way. Graphics convey your message to the customers faster than words and help build a positive image of your company in the marketing world.

Creativity Wins

Humans are all about believing in visuals. Believe it or not, nothing attracts us more than creative, well designing, elegant images. Graphic designing gives you leverage to digitalize your creativity. Remember you are not the sole brand who is trying to fit into digital marketing trends, rather there are number of other competitors that you might not even be aware of.

For this reason, creativity is what will let you win the success race. So, build a team with a bunch of creative souls and create unique and voguish visuals that other brands don’t have, after all our humanely thirst for seeing something new is never-ending. Let your creativity speak for your brand.

Graphic Design Customization

Customization has never been so easy for business websites. Graphic designs enable you to add a diverse range of features that are catchy for the customers. For example, most of the clothing brands let you zoom in the pictured outfit by just putting a cursor on it, which helps customers to get a detailed view of an entire dress and its design, which is essential for buying something online. Besides, you can add as many buttons to your website as you want plus the vast range of fonts and color allows you to build your website as per your taste and your brand’s identity.

Identity

Attractive visuals, creativity and customization are what help create your brand’s identity and also keeps it intact. It’s the perks of graphic designing that logos have replaced the brand’s name on the products. The artistically designed logo is what helps your brand build an identity. These days having a logo of a brand is enough for people to buy a product. Even if replicated, the engaged customers always recognize what your genuine logo looks like.

Author: Ashlie Lopez