If you’re looking for a way to make a big splash with your business or ID cards but not sure where to start, here are a few tips to help you create sharp, professional, and unique designs that stand out from the crowd.
1. Keep It Simple and Concise
Different fonts can evoke different ideas and themes. So, don’t be afraid to try layouts that not only relay information but also express the individual style of your brand. Also, make sure the language of the wording is clear and concise as well as unique and memorable to your brand.
Your name or company name will be the anchor design of your brand, so build on that. Your reader should never have to guess whose card it is. Try using a free font editor for access to different fonts and designs.
2. Focus on Necessary Information
When first looking at a business card, the eye is often drawn to compelling graphic design. But a great business card or ID will support the overall image and message, further promoting the text information. If the graphic is too elaborate, it can be distracting and lose the reader’s attention.
Conversely, make sure to keep the text limited to only the most valuable and important information, Always remember the goal is to get the message across clearly and concisely.
3. Showcase a Sample
You will always want to ensure your business cards are printed and designed to specs to maximize their benefit. Make the most of your mini promotion space even when you’re working on a tight budget. Print on both sides in full color and see the card as your personal canvas to showcase who you are.
When working on your projects, make sure you’ve got the best resources possible. With different types of computers, you’ll see the pros and cons of the different user interfaces. So take the time to find the best, most user-friendly and computer for your project.
4. Add a Call to Action to Your Card
It’s vital for any marketing tool that you know your purpose clearly. In addition to a supporting conceptual layout, a call to action is a great way to drive traffic to your product. There is no better time to encourage connecting with your readers, audience, and potential clientele than while they are impressed and inspired by your business card design. This clear call to action helps let them know what to do next.
Keeping a consistent tone in this call to action which also matches your overall design and message are great ways to further establish your brand.
5. Show How Excited You Are About Your Business
Whatever your specialty, it’s vital you consistently show passion for your business and what you do. This helps the reader and audience learn more about your style and focus for the brand you are working to create.
Once you’ve got your design, try experimenting with professional typography as well. You want to make sure that you have complete readability with the text of your cards. Make sure the colors are clear, large enough to read, and have sharp contrast so that your customers, clients, and other personnel don’t have to strain to read it.
6. Get Professionally Printed Cards
The quality of your cards makes all the difference in the world. Instead of trying to DIY this kind of project, go with a professional ID card printer to do the job right.
Just remember, there are many tools out there and you should utilize them! Explore working with color, textures, patterns, different types of printing materials, and more. Realizing that you are only limited by your vision and imagination, you can create something utilitarian, new, and exciting for your company. You might also consider using a compelling photograph to get your idea or point across. Always get permission from the photographer or head to a website that has free stock images. Using colors from your brand logo as a tie-in or going with a font that evokes emotion are also great ways to play on the reader’s brief but impacting experience of reading your business or ID card.
Have fun, be bold, and create your vision today!
Chris Scalise is a technical writer and content strategist from Los Angeles, California. In addition to writing emerging trends in the tech sector, he also covers developments in health, wellness, and science.