Higher Education Marketing

What Are The Must-Have Skills for Higher Education Marketing?

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Must Have Skills for Higher Education Marketing

Next year, the class of 2020 will break-in a new decade of graduates. As times change, new marketing strategies will be essential for attracting prospective students and maintaining a strong alumni network. While marketing channels consistently change, there are some foundational approaches that can be transferred to any new platform or trend. Here are 5 key skills for higher education marketing:

1. Know your audiences

Higher education institutions must cater to various groups in order to be successful. Sometimes these groups have competing interests or interact with social media in different ways. Generally, colleges and universities have 4 main audiences they should cater to:

Prospective students

Perhaps the most important of the four, prospective students are likely to engage with online content in order to familiarize themselves with the school. Your school web page is of utmost importance for this group, as it is likely the first contact that these students have with your institution.

The second most important content for engaging prospective students is social media. Every passing year brings fresher cohorts. To engage with them, schools need to keep a pulse on how they use technology and what type of content holds their attention.


A strong and supportive alumni network is priceless. The key to engaging with this group is to be aware of the diversity in demographics. For starters, alumni will have graduated from different departments in different years (or different decades!). Beyond this, they will have gone on to various career paths and engage in different hobbies. A strong school spirit and a solid school identity help consolidate all these competing interests.

School sports are a common unifier but look for other events that can bring people together. Philanthropic events, marathons, and theater can also serve as hallmarks of the alumni experience.

Current students

Even though current students don’t need to be marketed to in the same way as prospective students, they are an integral part of higher education marketing. Current students form the community that prospective students will want to participate in. These students can act as social media gurus, essay writers online, or guides to the school!

Because most students live on-campus and spend the majority of their time there, they are the best resources for authentic content. Oftentimes, students will organically disperse photos and information about the school via Facebook, Instagram, Yik Yak, and other social media channels. Tap into what is already there – and then centralize it! Hashtags and submission platforms are a great way to engage the student body.

2. Use technology in your classrooms

Prospective students no longer need to physically visit the schools they are considering. Streaming lectures or Q&As are a great way to add a live component to your school’s social media components. This allows for more individualized engagement and fosters real links. Post dynamic professors who lecture about topics related to current events.

Is there a computer science professor who can talk about advancing technology? Great! How about a panel of professors discussing a hot topic in their field? Even better! The brightest applicants will value the learning environment and want to envision themselves in their future classrooms.

3. Social media engagement is key

It is no secret that social media engagement has become the central form of marketing across most, if not all, sectors. As younger generations become more and more invested in their online lives, social media will play a larger role in how institutions are perceived. The key is knowing how to build an active and self-propagating online community.

Related article: 3 Reasons To Become An SMM Specialist A Job of The Future

4. Perfect the art of the newsletter

Although social media is slowly taking over, email is still a vital part of marketing and outreach. And digital newsletters have replaced the bulk of snail mail that universities send to prospective students and alumni. Know what content your audience looks for and the best format to deliver that content.

Prospective students will look to have their questions answered, insider perspectives, and tips for applying to college. Therefore newsletter is one of a good way for higher education marketing.

5. Engage the campus community

This was mentioned above but deserves to be repeated: current students are amazing resources! They provide authentic visual and verbal accounts of what is happening on campus, right now. Partner with the student newspaper, student council, and residence life staff to create dynamic hashtags and blog posts. Stay on the pulse with how the student body envisions itself and what makes your institution important to them.

Communicating and receiving feedback from the student body is the ultimate tool for successful marketing. Engaged students become engaged alumni, and they will act as the ultimate “influencers” for prospective students. Create regular opportunities for students to engage with prospective students and alumni, both online and on-campus. Ambassador programs, overnight visits, and homecoming events are wonderful opportunities to collaborate.

logo design

How to Choose a Logo Design that is Perfect for You?

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You might have never seen a brand without its logo. The logo represents a major role in how your customers will observe your brand. Hence your logo must be amazing and heart touching. The logo symbolizes your brand’s identity and understanding that makes your logo design brilliant. You can try to have a look at the Interior Office Signage logos that looks great and perfectly represent the brand’s image. It reflects the best way of designing the logo.

Here are some ways of how to choose a logo design that is perfect for you:

First of all, you need to understand why you need a logo. Define the identity of your brand, you need to choose the best design style for your logo, right type of logo, and most importantly pay attention to the color of the logo design.

Why you need a logo?

The logo is known as the most essential part of your brand. You need to design a logo style perfectly. Your branding materials must have a logo that is designed for your company. Hence we need a logo to represent our brands, and clients will be able to recognize our company with the help of the logo. If you have the perfect logo, you will have more clients and your brand will be recognized by a lot of people.

Describe your brand personality

A good logo has been a well known identity and no need a word to say it.

You need to define your brand’s identity. First of all, you must understand what your brand’s personality is. If you have a clear idea of what your brand is all about, it becomes easy for you to make designs that look best for your brand. Some questions need to know before defining your brand’s identity.

For example; what is the reason that we are starting this business? What is the better step to choose the logo design? What makes our brand special? What are the words that you want your customers to describe your company or brand?

What it takes to have a great logo

We have already discussed that the logo reflects your brand’s message but it is important if your logo looks great and good. It is stated that a good logo seems professional with a brand’s identity. A good logo should be unique, distinctive, memorable, any size, timeless, and reflects your brand’s identity or personality.

Read also, Graphic Design; What Makes The Brand Go Successful

Choose your logo design

It is quite difficult to search for your logo design. If you have a clear idea of what your logo should be, then you need to start working on that logo. But if you have no ideas about different logos and it is becoming difficult for you to design a logo then you need to look towards the colors, shapes, graphics of your logo that looks great with your brand. You need to pick the right design appealing for your brand. 

Classic Designs:

The logo should look fun and exciting. The classic style plays an important role in logo design and helps your company to reach a huge amount of clients that would recognize you with your best logo. Due to the logo artistic design, it keeps the graphics and fonts in a better way.

Retro or vintage Designs:

It is indeed that vintage and retro design are on-trend and look great on the logo. If we talk about the vintage logo, it tells your clients that how history is important to you and what you are selling is done right.  

How to Find the right type of logo?

When you are creating your logo you need to choose the 7 main types of logos. You can pick the one logo that suits your company name or create something unique.

Letter mark logos can look great to simplify your brand’s name if your name is very long to remember. Some businesses choose monograms that can be great for designing logos but remember that monograms are not going to express what your business is about. Another way is known as the Wordmark that is used in a straightforward way for using your brand’s name as a logo.

Another way of designing a logo is the Pictorial marks or logo symbols. The first step like what we start thinking of listening about a logo. The images are easily recognizable and represent your brand in an image. It is easy for you to choose a simple or complex logo but more importantly creating a unique logo is a better option to avail that reflects your brand’s image and looks great.

Combining colors

You can choose different colors on the logo, for example, if you want to have some girly look on your logo you must try pink or yellow colors whereas if you want a formal look of your logo you should try black or white colors. Whereas, if you need a mature or classy look you must try Gray color.  

Script fonts

Use some different unique ways of writing your logo in script fonts. Use it to make your logo more individualistic and characteristic.

Read also, 7 Letter Design Tips for Beginners and Pros

Display fonts

Display fonts represent the most decorative fonts that are styled highly fashionable and brilliant. The typography used in your logo design will make it powerful when you combine different logo fonts.  

Bring your design elements together

While selecting the design of your logo or important types that are being used in the logo. What the next and the last step is to make sure that those different elements used in your logo can work together or not. Whereas, for a great logo all the different elements must work together in a better way. It reflects the design look elegant, natural, shape, classic font, and natural color. Hence it is stated that good logos reflect the brand’s image and represent your company in a better way. Your clients will be increased in a great amount and will be able to know your brand perfectly. Customers will be able to know you and wanted to work with you. this is how the logo plays a vital role in making a picture of your brand.