How to Create an eCommerce Step-by-Step
Electronic commerce, or currently known as eCommerce, refers to the set of strategies and tools for marketing products and services using the Internet to carry out transactions and contact consumers.
Basically, it is a virtual store, which, by not needing to rent a physical space, allows you to present the price of the product in a more attractive way (at a lower cost) and thus have more opportunities than the competition.
This business method has been important for small businesses to grow. Without limitations such as space, time or logistics, this modality is booming due to its wide range of possibilities and the opportunity to reach more consumers anywhere in the world through websites and social networks.
Creating an e-commerce is a simple job with multiple advantages, so today I will explain to you step by step how to create it and take advantage of that product or service that you want to promote and that your clients deserve to obtain more easily.
Analysis of The Situation
It is essential to be clear about the product or service you want to offer. For this, you could carry out a SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats), in order to take into account the demographic, economic, technological, and sociocultural factors to know about your target (target audience), competition, prices, and limitations.
Decide on The Name & Domain
Creativity is essential in this step, and both the name and the domain (the website address) must be easy to remember and type, and be as short as possible. Furthermore, if we use one of our keywords, we can achieve good positioning in search engines, which would significantly help us maximize its visibility.
If you’re considering making a dropshipping website, this step is even more crucial, as the right name and domain can help build credibility and attract potential buyers to your store.
Choose a Good Hosting
Multiple online tools allow you to create e-commerce (such as HubSpot’s free web hosting ) for free. However, it is advisable to hire a hosting company to obtain adequate browsing speed, which also offers you enough space to promote your products and services.
If the page is very slow, users abandon it first, and then Google penalizes it by positioning it at the end of the search results.
Establish a Content Management System (CMS)
Linking to the previous point, the Hosting you choose must have a Content Management System (CMS). But what is a CMS, and what is it for? Well, this software is responsible for managing, through various design templates, the contents, products, and users of our store, starting from publication to editing and the visual aspect.
These are extremely simple to use without the need for technical knowledge. But if you want a professional design and avoid doing it yourself, there are people and companies that can expand those functionalities for an affordable price.
There are various CMS options, such as WordPress, Prestashop, Opencad, Magento, Digistore, Oscommerce, and WooCommerce, among others.
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Choose a Dropshipper or Shipping
Depending on your audience and whether you can deliver your product personally or not, you can hire a distributor to send it to customers who have purchased from our E-Commerce. The speed and efficiency with which orders arrive is quite important to our reputation. Obviously, shipping costs, terms, and limitations must be established.
Personalization of Your Products
Having distinctive elements about your brand is essential in this step. Giving it that unique touch that characterizes you from the competition provides added value, and even more so when you describe specific but attractive and accurate information about your products.
Highlighting its features and advantages, adding quality photos, facilities, and methods of use, as well as configuring category pages where you show everything you provide, automatically boosts sales.
In addition, with well-crafted, original and persuasive texts it is easier to position yourself among search engines, so you should not lose that creative touch.
Have a Variety of Payment Methods
The world today is moving with many payment methods. From the traditional way with bank transfers, credit cards, cash on delivery payments, among others; even cryptocurrencies or digital wallets, or in your case with simple applications such as Paypal, despite its fee, which could be a bit high.
However, offering different media is ideal for your clients’ comfort and confidence. Imagine that you can only pay with a credit card, but you don’t have one. You are automatically a lost customer. Therefore, they should always have the option.
Use Content and Advertising Marketing Strategies
Although you can do it from the beginning, it is preferable that once you have made your first sales and are present on social networks, you focus fully on marketing.
Advertising is what would give us faster growth for our e-commerce, correctly using free Internet analysis tools. You can create campaigns through Google Adwords and promote your own strategy.
The variety of what you could do is immense, such as making special offers. You also see many contests on social networks, for example, those that randomly select the winner, who has previously commented something about your brand and has tagged his friends, so you gain visibility and customers.
Alliances could also be made with other brands or influencers for giveaways, publishing press releases, making live videos about your product or service use, doing personalized customer follow-up, and much more.
Information About Your Products (Create a blog)
Generating valuable information about your brand is necessary to create trust and retain your customers. That is why you can take the initiative of a blog, where you can discuss various topics in different articles, aspects, and other topics that can also help your clients identify and solve their problems.
Some examples may be details about your company, frequently asked questions (FAQs), contact information, shipping methods, and other alternatives.
Creating E-Commerce is really an easy task. You just need to be willing and define what you want to achieve with your project in the medium and long term. Of course, easy means something other than fast or magical results.
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