How to Create an eCommerce Step-by-Step

Electronic commerce, or currently known as eCommerce, refers to the set of strategies and tools for marketing products and services using the Internet to carry out transactions and contact consumers.

Basically, it is a virtual store, which, by not needing to rent a physical space, allows you to present the price of the product in a more attractive way (at a lower cost) and thus have more opportunities than the competition.

This business method has been important for small businesses to grow. Without limitations such as space, time or logistics, this modality is booming due to its wide range of possibilities and the opportunity to reach more consumers anywhere in the world through websites and social networks.

Creating an e-commerce is a simple job with multiple advantages, so today I will explain to you step by step how to create it and take advantage of that product or service that you want to promote and that your clients deserve to obtain more easily.

Analysis of The Situation

It is essential to be clear about the product or service you want to offer. For this, you could carry out a SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats), in order to take into account the demographic, economic, technological, and sociocultural factors to know about your target (target audience), competition, prices, and limitations.

Decide on The Name & Domain

Creating an e-commerce Website & Domain

Creativity is essential in this step, and both the name and the domain (the website address) must be easy to remember and type, and be as short as possible. Furthermore, if we use one of our keywords, we can achieve good positioning in search engines, which would significantly help us maximize its visibility.

If you’re considering making a dropshipping website, this step is even more crucial, as the right name and domain can help build credibility and attract potential buyers to your store.

Choose a Good Hosting

Creating an e-commerce Hosting

Multiple online tools allow you to create e-commerce (such as HubSpot’s free web hosting ) for free. However, it is advisable to hire a hosting company to obtain adequate browsing speed, which also offers you enough space to promote your products and services.

If the page is very slow, users abandon it first, and then Google penalizes it by positioning it at the end of the search results.

Establish a Content Management System (CMS)

Creating an e-commerce CMS

Linking to the previous point, the Hosting you choose must have a Content Management System (CMS). But what is a CMS, and what is it for? Well, this software is responsible for managing, through various design templates, the contents, products, and users of our store, starting from publication to editing and the visual aspect.

These are extremely simple to use without the need for technical knowledge. But if you want a professional design and avoid doing it yourself, there are people and companies that can expand those functionalities for an affordable price.

There are various CMS options, such as WordPress, Prestashop, Opencad, Magento, Digistore, Oscommerce, and WooCommerce, among others.

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Choose a Dropshipper or Shipping

Creating an e-commerce Shipping

Depending on your audience and whether you can deliver your product personally or not, you can hire a distributor to send it to customers who have purchased from our E-Commerce. The speed and efficiency with which orders arrive is quite important to our reputation. Obviously, shipping costs, terms, and limitations must be established.

Personalization of Your Products

Having distinctive elements about your brand is essential in this step. Giving it that unique touch that characterizes you from the competition provides added value, and even more so when you describe specific but attractive and accurate information about your products.

Highlighting its features and advantages, adding quality photos, facilities, and methods of use, as well as configuring category pages where you show everything you provide, automatically boosts sales.

In addition, with well-crafted, original and persuasive texts it is easier to position yourself among search engines, so you should not lose that creative touch.

Have a Variety of Payment Methods

Creating an e-commerce Payment gateway

The world today is moving with many payment methods. From the traditional way with bank transfers, credit cards, cash on delivery payments, among others; even cryptocurrencies or digital wallets, or in your case with simple applications such as Paypal, despite its fee, which could be a bit high.

However, offering different media is ideal for your clients’ comfort and confidence. Imagine that you can only pay with a credit card, but you don’t have one. You are automatically a lost customer. Therefore, they should always have the option.

Use Content and Advertising Marketing Strategies

Although you can do it from the beginning, it is preferable that once you have made your first sales and are present on social networks, you focus fully on marketing.

Advertising is what would give us faster growth for our e-commerce, correctly using free Internet analysis tools. You can create campaigns through Google Adwords and promote your own strategy.

The variety of what you could do is immense, such as making special offers. You also see many contests on social networks, for example, those that randomly select the winner, who has previously commented something about your brand and has tagged his friends, so you gain visibility and customers.

Alliances could also be made with other brands or influencers for giveaways, publishing press releases, making live videos about your product or service use, doing personalized customer follow-up, and much more.

Information About Your Products (Create a blog)

Generating valuable information about your brand is necessary to create trust and retain your customers. That is why you can take the initiative of a blog, where you can discuss various topics in different articles, aspects, and other topics that can also help your clients identify and solve their problems.

Some examples may be details about your company, frequently asked questions (FAQs), contact information, shipping methods, and other alternatives.

Creating E-Commerce is really an easy task. You just need to be willing and define what you want to achieve with your project in the medium and long term. Of course, easy means something other than fast or magical results.

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Free Video Editor Online

FlexClip, Free Video Editor that Easily Create Stylish Video Online

FlexClip, Free Video Tool You Can Easily Create Stylish Videos in Your Browser

In order to compress huge video files, a high-spec PC is indispensable for encoding work. So you also need to buy software for movie editing and learn how to use it from scratch. Once you’ve learned how to edit, using paid or free video editor, you’ll need to have the flair to make a fancy video.

You will need multiple social media account operators if you want to reach out to videos. Developing ideas, shooting, scouting locations, etc. Of course, most of them are done by individuals, so we would like to reduce the time and effort of video editing as much as possible.

Why Should You Choose an Online Service

Making videos is time-consuming. Those who have the financial resources outsource the work to specialized studios, and those who have connections hire backstage editors. Even if you have the knowledge, you shouldn’t extend your hands to video editing alone. That time should be spent elsewhere, such as planning.

Currently, social media videos, such as Instagram, TikTok & YouTube are popular and there are many online video editing sites. FlexClip is an online service that anyone can easily make stylish movies.

  • Editable from your browser
  • Abundant materials and video templates are available
  • No special knowledge required
  • High-spec PC not required

It is a video creation site suitable for the current era. While explaining how to use the site, we would like to review it with an emphasis on whether even beginners can easily create stylish videos.

How to Use FlexClip

The user interface

Canva is the leading online graphic design site. Although there are various image and video editing sites, there is no doubt that it is one step ahead of name recognition because it is an old one.

On the other hand, ‘FlexClip’, which we introduced this time, competes with a single video, so it is possible to edit one step further. Plenty of video templates and audio materials can be used, and above all, you can avoid making videos similar to Canva users. Since the GUI is similar to that of general image editing sites, people who are used to this type of service can use it intuitively.

Decide on a template and start editing the video

You can search for what materials are available from the library. You don’t need to register an account if you just want to try it, so feel free to check out the designs. You can click the displayed genre, or you can search for a template by entering an appropriate English word in the search window.

Then press “Customize” to move to the video editing screen. A selection screen appeared with the timeline mode on the left and the storyboard mode on the right. It seems that the timeline is positioned as authentic and the storyboard as simple. However, the editing time is about the same for both.

After editing the video, save it locally

When you are satisfied with all the arrangements, press “Export” at the top right of the screen, let’s start working on outputting the created video. FlexClip can do a lot with free account, but as expected, high quality video output will have a watermark. As free plan, choose between 480p with low video quality, or if you don’t mind to have watermark, you may choose higher quality with 720p / 1080p.

Wait for a while until the video encoding is completed. Keeping the web browser open seems to make the video output faster. It would be nice to kill time while looking at other sites. If you want to upload it to YouTube as it is, please add your ID to the whitelist.

You may also like: Best Free Video Editing Software Without Watermark For PC

Video Editing Functions

Plenty of video and image templates

For example, there is a background for displaying bar charts, and you can insert a boardroom-style scene. It’s a composition that shows, online editing services such as ranking videos or baseball YouTubers have been used. Some Vlog YouTubers use stylish templates for the opening. In other words, you can analyze that even favorite channels are using online video editing services.

What makes this tool so accessible? It will be the royal-free media resources and well-designed video templates. The video editor lets you choose from ready video clips with instant videos and photos, text compositions, transitions, effects, and many more. Furthermore it offers different categories, including business videos, social media videos, personal videos and lifestyle videos.

Change the video aspect ratio

Twitter is said to be beautiful with a 1:1 video size ratio. For TIKTOK, it’s better to think about vertical 9:16. Instagram, aims for 4:5 and there is an optimal aspect ratio for each social media.

In FlexClip, you can also choose it according to your project from:

  • 16:9
  • 1:1
  • 9:16
  • 4:5
  • 21:9

Video trimming function

Trimming means cutting out part of an image (movie). You can cut the video without losing quality, so you can use it to edit the scene, adding voices, sound effects and background music. You can use the prepared copyright-free music or you can use your own background music as well.

Add music to funny videos to make them even more hilarious or upload your own recorded narration. You can also edit the video while recording audio by clicking the microphone icon at the bottom right of the screen. It’s a perfect feature for those who want to record narration while watching the video.

Add text and add a watermark (copyright notice)

It is also possible to add text to the video’s highlight or add captions (subtitles) with the help of FlexClip AI auto subtitle generator. You can split or merge subtitles, change font, alignment, styles and make personal adjustments at will.

Recently, it is often reprinted on YouTube without permission when it goes viral, so you can emphasize that you are the author by adding your channel logo to every video.

Video scene division

You can insert another video (scene) in the middle if you use it well.

  • greeting
  • main story
  • thoughts
  • ending

If you have a video with a composition like this, you can work more smoothly if you divide the editing. With FlexClip, you can combine videos and edit each scene.

Video enlargement / reduction function

There is also a function that can enlarge a part of the video. we can imagine a storyboard that uses this technology to zoom in on a video while adding a narration saying, “Isn’t there a spaceship behind you?”.

FlexClip Pricing

It offers 4 plans:

  • Free plan – $0 / month
  • Basic plan – $9.9 / month
  • Plus plan – $19.9 / month
  • Business plan – $29.9 / month

If you pay annually, you will save up to 50%. Since there is a free version, you can check the editing screen in advance.

Free version restrictions:

  • Video resolution is 480p
  • The maximum video length is 1 minute
  • Only one video can be inserted
  • Cloud storage of up to 12 projects (created videos)

Advantages of Choosing FlexClip

  • It is possible to try in advance what condition it is.
  • Some people may have bought a high-spec PC and expensive editing software, but they didn’t feel motivated.
  • It’s also essential to try before paying.
  • Although it is easy to edit, it takes some getting used to.
  • Videos edited in the free version can be carried over to the paid version, so you can create work with enthusiasm.
  • It’s a subscription, so if you don’t use it, you can stop it

If you sign up for one year, the monthly fee will be as low as $5.99 (Basic). Of course, you can sign a yearly contract first, but if you are not confident that you can continue editing videos, a monthly contract is fine.

Key Points of FlexClip

Good

✔️ You can edit videos online without a high-spec PC or dedicated software
✔️ Easy to use because it is based on the UI of image processing site, like Canva
✔️ The web browser works smoothly even when handling heavy videos
✔️ Free version available & reasonable price for Paid versions
✔️ Abundant functions as an online video editing service
✔️ Video encoding is fast
✔️ Abundant video / image / music materials

Bad

❌ It takes time to export
❌ There are many live-action materials and few illustration-based templates

Does FlexClip have a watermark? Not really, It is watermark free for both free and paid versions. However, it will have a FlexClip intro in the free version, which you can’t remove unless you upgrade to the paid version. Additionally, the subscription has a customizable watermark feature where you can place your logo or tagline.

You may think, “FlexClip made me wait 5 to 10 minutes to save the video!”.. but if you encode it on your own PC, it will take about 3 to 5 times longer. This is probably the best video editing service for those who do not plan to install an expensive desktop PC.

Conclusion

In a word, FlexClip is a powerful video editing tool if you’re on the hunt for basic editing programs. After trying it, I can say that FlexClip is a flexible and smart video creator. It’s an interesting site, and I feel that it is a service that challenges how far video can be edited online. Many people prefer Canva for image editing, so I think the number of people who prefer FlexClip for video editing will continue to increase. It is a recommended service as a video editing tool that is complete on the web.