The graphics design and 2D-3D animation industry has become a long way today. After all, we are living in a world that’s increasingly becoming digital. So, there is a huge demand for high-quality visuals for websites, videos, advertisements, social media, etc.
If you are an animator or graphics design artist, then the following are 6 trends in the industry that you need to know:
1. Motion Design
Brands are realizing the value in storytelling as it allows them to connect to their target demographic on a personal and emotional level. So, motion design is now becoming popular as it allows the brands to offer genuine and customized experiences. You can take a look at some of the best animated logos to understand how motions in logos can add a creative element to the designs and help in sharing the brand story with billions of people across the globe.
No one wants to see dull and uninspiring graphics when visiting a website or a mobile app. Perhaps, that’s the reason why gradients in graphics are becoming more and more popular.
Gradient color effect is a color transition style that uses different shades of the same color. The image above is a good example of this technique and you can see that it uses different shades of purple to create a unique effect. You can use this design technique with all the popular photo editors. However, you may want to study some good examples online before you get to work.
3. Glitch Effects
If you are working on a project that could use retrowave or cyberpunk kind of vibe, then you can use the glitch effect. You can recognize this style with the 80s cartoons and action-hero comic books. Remember, the vibrant and energetic graphics that these products would use? Remember the rainbow, metallic, and dark patterns? That’s how glitch effects are used.
Simply put, glitch effect can be created by using some grain and noise in a design. The latter helps in visual malformation, and the formers helps with picture quality enhancement.
Typography plays a huge role in design and animation. This is because of how font psychology can influence design. That said, the following are two main typography effects that we can expect to see trending in the near future:
- Broken Text: As the name suggests, it’s a font technique that uses, well, “broken text” just like in the image above. It can be used to express bold and vibrant thoughts. It can also evoke excitement and adventure.
- Kinetic Typography: This involved moving or active text. It’s a good way to put more emotion into text and also makes it easier to grab the attention of the users.
Morphing is an old design technique that’s making waves once again. In this, objects and characters “morph” into different items so that a transition is displayed but in a magical or surreal fashion. It looks incredible on a laptop or mobile screen. Since it can be implemented in different ways, the designers get ample flexibility and creative freedom to bring their ideas to reality, which is a big advantage.
6. Visuals for Branding
Branding is becoming important for organizations more than ever, and they want to leverage visuals to showcase their values. It’s become the responsibility of the graphic designers and animators to understand the requirements of their clients and use select fonts, colors, and icons so that not only they market the products and services of a brand, but also its mission statement and vision.
Graphics designers across the globe have all kinds of tools and platforms to experiment and create some of the most complex designs with ease. They have advanced tools for finding new and interesting color palettes, massive repositories of icons for logos and other creative assets, and many large communities too where they can share their ideas and draw inspiration from the works of other creative geniuses. As long as they keep up with the latest trends, they can continue offering the world some of the most original designs we have ever seen.