Author: Jessica Fender

Is a copywriter and blogger with a background in marketing and sales. She enjoys sharing her experience with like-minded professionals who aim to provide customers with high-quality services.
Logo Design
Business, Design

8 Tips on How To Write A Perfect Logo Design Brief

Every good logo starts with writing a logo design brief

You should understand one important thing: designers can’t read your mind. If you want designers to create the exact logo you have pictured in your mind, you need to provide them with detailed guidelines.

You should write a logo design brief and outline your expectations to help graphic designers create an ideal logo for your brand.

1. Introduce your company

In the first section of your logo design brief, you need to present your company and your brand. You should help designers understand what your company is all about and give them ideas of what type of logo will be a perfect fit for your brand. Here are a few ideas of what you should include in your brief:

  • Share a story of how you started your business
  • Specify your company’s mission and vision
  • Write a few words about the industry you work in
  • Discuss trends that are currently shaping your industry (if any)

2. Describe your target audience

In the next section, you should define your target audience. You should make it clear who your buyers are and whom your logo design should appeal to.

Your main task here is to define the demographics and psychographics of your target audience. You should specify how old your customers are, where they work, where they live, and what lifestyles they lead. Also, you should write a few words about their shopping behavior, interests, and personal preferences.

Let’s consider an example to understand why the description of the target audience is so important.

Imagine you have started a soft drink company. If you offer fancy flavored drinks for teenagers, your logo design should include bold fonts and neon colors. If you’re looking for local options, logo design packages in Sydney from BrandVillage are worth considering. They offer detailed packages to suit various design needs. But if you sell old-time sodas and target baby boomers and generation X, you should opt for a logo with a vintage design.

What will happen if you don’t provide graphic designers with relevant information regarding your target audience? Logo designers will not be able to choose the right design elements and create a logo that perfectly fits your brand.

The more the designers will learn about your customers, the more compelling logo designs they will be able to create.

3. Explain why you need a logo

Different logo designs serve different purposes. For this reason, you need to explain to the designers why you have decided to order a logo for your brand.

Are you about to start a new business? You need a logo that will highlight the authenticity of your brand and make your products stand out from the pack.

Do you want your company to go global? You need to create a logo that will be understandable for an international audience.

Write down the purpose of your new logo – that’s very helpful information for designers who strive to create an effective logo for your brand.

4. Describe your ‘perfect logo’ the way you see it

logo design brief

Do you have some great logo design ideas to share with a designer?  Here are a few questions for you to answer:

  • How can you describe an ideal logo design for your brand?
  • What colors, fonts, and design elements do you want your logo design to include?
  • What message do you want your logo to communicate? What kind of values does your brand promote?
  • How do you want your logo to differ from the logo designs of your competitors?

5. Provide illustrative examples

logo design illustration

If you haven’t decided yet what kind of logo you want, search for logo design ideas online. For instance, check Vectorise logo database and pick logos that you find visually appealing.  Make screenshots and add them to your logo design brief as examples.

In such a way, you will visualize your preferences, and it will be easier for a designer to meet your expectations.

6. Write about design elements you don’t like

If you dislike the specific type of logo design elements, font, or color, you should also mention that in the logo brief. For instance, if you don’t like curly fonts and green shades, inform the designer about your preferences upfront. The designer will avoid using these elements when working on your project.

7. Keep it short

The perfect length of the logo design brief is 300 words (one page). So try to keep your writing brief and to the point. Don’t repeat the same ideas twice and don’t provide too many details – designers don’t have time to read lengthy sophisticated texts.

If you’ve written a long text and don’t know how to shorten it, visit platforms where you can order product review writing and document editing services. Send your logo design brief to professional editors, and they will polish it for you.

8. Set the deadline and discuss the budget

When do you plan to start using your new logo? How soon do you expect designers to finish their work? Make sure to discuss these questions in your brief. Otherwise, you may experience delays with project delivery.

Also, you need to discuss the budget of your project. Designers want to know how much money they will make and when they will be paid.

Besides, you need to discuss the number of free revisions.

Wrapping up

By writing a logo design brief, you will save lots of your and designers’ time and money. If designers stick to the brief, they will create a perfect logo from the first try – no revisions will be needed.

We hope these 8 tips will help you write the perfect logo design brief and boost your efforts.

Credit images: Freepik

Design, Web

An Ultimate Guide to Write Great Web Design Proposals

Web Design Proposal

A well-written web design proposal presents a foundation for successful collaboration. Without a great proposal, you won’t be able to properly present your idea and what you can bring to the table.

The proposal ensures that the potential client understands your vision. Moreover, it helps you to come to an agreement that will suit you both.

In this post, you’ll learn more about the information you need to cover to craft an effective web design proposal.

About Us and Contact Information

Every collaboration starts with an introduction. Build trust and reliability by explaining who you are and what you do.

Present your company concisely. Share some basic details, along with a short overview of your services.

If you have a website or portfolio, add a link. In this way, the client can look back to your previous work to get a sense of your skills. Also, include contact information so that the client can easily get in touch with you.

To help you grasp how you can form this segment, refer to this list of some suggested elements:

  • Company logo
  • Company name
  • A brief overview of your services and experiences
  • Link to your website/portfolio
  • Contact information
  • Client’s name and contact information

The Problem / Need Overview

Do you want to impress the client? Then, you need to prove that you can identify their problems.

To further develop the project, you need to know why the project exists in the first place. Show that you are able to recognize the client’s needs and, therefore, offer the right solution.

Start with presenting the challenges that the client is facing. In the problem overview, you should explain why the client needs a web design.

The problem overview shouldn’t just scratch the surface. Scarcely restating what the client has briefly mentioned in the proposal request won’t do the trick. Do your research and specify exact reasons that have evoked the need for a web design.

The reasons that you can mention in the proposal can be:

  • Lower traffic due to a new competitor with fresh website design
  • Rebranding that aims to attract younger demographics,
  • Customers’ inability to find location information on their website
  • Low rank in search engines

You may also like : How To Get A Degree In Web Design

Prove that you have a deep understanding of the client’s web design challenges. Pinpoint their challenges and explain them in detail.

If you want your problem overview to resonate completely with the client, there is a useful trick you can resort to. Use some of the same terminologies that the client used to express their problems. They’ll feel understood in this way.

The Solution Overview

Specifying the client’s web design problems will build their anticipation for the solution. Consequently, in the next segment, you need to offer a solution.

How you plan to tackle the challenges that the client is facing?

Share your ideas on web design but don’t stop there. Explain why these ideas are the right solutions.

While the designers focus on the aesthetics and efficiency of the design, clients focus on the benefits. As much as they value a good design, what really hits the cord is a vision of opening new paths for bringing in clients.

Showcase the benefits of your web design. Connect each proposed solution with an advantage that will bring to the client.

For example, in addition to stating that you’ll introduce a quicker checkout process, state that this aims to speed the customers’ purchasing process and thus increase sales.

To help you understand the form of the solution overview, here are some examples:

  • In order to recapture the users that navigate towards your competitor, the website must be personalized to the customers’ needs. This will demand an analysis that will identify the target audience’s preferences and key differences that attract the audience to your competitor.
  • The new website will help the users to easily navigate through the website. They will be able to quickly access location and contact information to set appointments and further inquire about your services.

Project Deliverables

Describe the objectives that you plan to accomplish. While the previous section focuses on the benefits of your solution, project deliverables define specific goals that you will achieve.

It’s time to break down the plan. Single out the objectives you plan to tackle. Simply put, specify what the client will receive from you.

The project deliverable can be:

  • Maximizing mobile functionality by using a responsive website theme and customizing mobile display settings
  • Creating a modern design that incorporates rebranded elements

These goals should embody the specific actions you plan to take. Create a direct and sensible list of the services you plan to provide.

Price and Schedule

The questions of price and deadline are what many clients are most concerned with. They now know what you can provide them with, but how much will that cost?

You want to be transparent from the very beginning. That’s why you should include a comprehensible breakdown of costs as well as the total price.

Give the client a clear insight into what they’ll get for every dime they invest. If you get into details and explain, they’ll be less hesitant to make the investment.

The following example will roughly showcase what kind of details you can include in the cost breakdown:

  • WordPress Theme Customization…………………………………………$500
    • Initial meeting – We will discuss the theme you like and how we can accommodate it to your brand and target audience.
    • Installing the theme and customization – We will install the theme and adapt it to your requirements.
    • Revision – If needed, we will make changes to the initial customization.

Aside from the price, you should also be specific in terms of the deadline. Clearly state the amount of time you’ll need for which aspect of the web design.

In addition to the final deadline, estimate how many days you’ll need for different elements. Why? Because you want to show the client how you operate and that your workflow is organized within a timeframe.

Make sure that you note that the price quote and the deadlines are an estimate. This will clarify that both of these elements are dependent on mutual agreement.

Writing Tips for Web Design Proposal

Lastly, the following tips will reflect on the writing aspect of the proposal. How you express yourself in the proposal is just as important as what you write down. Therefore, here are some essential tips that you need to keep in mind:

  • Be direct – Get straight to the point in every segment of the proposal.
  • Use bullet points – Bullet points and lists will make the proposal comprehensive and well-organized.
  • Be concise – If you are unsure about the length of your proposal, hire a custom writing service to edit the document and make it more concise.
  • Segment the proposal in the above-mentioned sections – These sections aim to help the reader to find all the information easily and access them in a logical order.
  • ●       Add a call-to-action – Give the client a slight push towards finalizing the agreement with a CTA such as “send us a confirmation to start the project.”
  • Proofread the proposal – Before you present your proposal to the client or send it via And.co (a CMS platform for sending intricate proposals), make sure that there are no grammar or spelling mistakes.
  • Choose your email client carefully. Say, if you tend to spot mistakes in your email after you already hit Send, makes sense to choose something that allows cancelling of sending. Many free email clients for windows do this.

Final Thoughts

Gathering information on how to write an amazing web design proposal is the first step. Hopefully, the above-mentioned tips have helped you to clarify that.

The next step you have to take on your own. Use these pieces of information to put together a clear, organized, and attractive proposal that will present you as the perfect person for the job. Good luck!

Credit image: freepik.com