Every good logo starts with writing a logo design brief
You should understand one important thing: designers can’t read your mind. If you want designers to create the exact logo you have pictured in your mind, you need to provide them with detailed guidelines.
You should write a logo design brief and outline your expectations to help graphic designers create an ideal logo for your brand.
1. Introduce your company
In the first section of your logo design brief, you need to present your company and your brand. You should help designers understand what your company is all about and give them ideas of what type of logo will be a perfect fit for your brand. Here are a few ideas of what you should include in your brief:
- Share a story of how you started your business
- Specify your company’s mission and vision
- Write a few words about the industry you work in
- Discuss trends that are currently shaping your industry (if any)
2. Describe your target audience
In the next section, you should define your target audience. You should make it clear who your buyers are and whom your logo design should appeal to.
Your main task here is to define the demographics and psychographics of your target audience. You should specify how old your customers are, where they work, where they live, and what lifestyles they lead. Also, you should write a few words about their shopping behavior, interests, and personal preferences.
Let’s consider an example to understand why the description of the target audience is so important.
Imagine you have started a soft drink company. If you offer fancy flavored drinks for teenagers, your logo design should include bold fonts and neon colors. But if you sell old-time sodas and target baby boomers and generation X, you should opt for a logo with a vintage design.
What will happen if you don’t provide graphic designers with relevant information regarding your target audience? Logo designers will not be able to choose the right design elements and create a logo that perfectly fits your brand.
The more the designers will learn about your customers, the more compelling logo designs they will be able to create.
3. Explain why you need a logo
Different logo designs serve different purposes. For this reason, you need to explain to the designers why you have decided to order a logo for your brand.
Are you about to start a new business? You need a logo that will highlight the authenticity of your brand and make your products stand out from the pack.
Do you want your company to go global? You need to create a logo that will be understandable for an international audience.
Write down the purpose of your new logo – that’s very helpful information for designers who strive to create an effective logo for your brand.
4. Describe your ‘perfect logo’ the way you see it
Do you have some great logo design ideas to share with a designer? Here are a few questions for you to answer:
- How can you describe an ideal logo design for your brand?
- What colors, fonts, and design elements do you want your logo design to include?
- What message do you want your logo to communicate? What kind of values does your brand promote?
- How do you want your logo to differ from the logo designs of your competitors?
5. Provide illustrative examples
If you haven’t decided yet what kind of logo you want, search for logo design ideas online. For instance, check Vectorise logo database and pick logos that you find visually appealing. Make screenshots and add them to your logo design brief as examples.
In such a way, you will visualize your preferences, and it will be easier for a designer to meet your expectations.
6. Write about design elements you don’t like
If you dislike the specific type of logo design elements, font, or color, you should also mention that in the logo brief. For instance, if you don’t like curly fonts and green shades, inform the designer about your preferences upfront. The designer will avoid using these elements when working on your project.
7. Keep it short
The perfect length of the logo design brief is 300 words (one page). So try to keep your writing brief and to the point. Don’t repeat the same ideas twice and don’t provide too many details – designers don’t have time to read lengthy sophisticated texts.
If you’ve written a long text and don’t know how to shorten it, visit platforms where you can order product review writing and document editing services. Send your logo design brief to professional editors, and they will polish it for you.
8. Set the deadline and discuss the budget
When do you plan to start using your new logo? How soon do you expect designers to finish their work? Make sure to discuss these questions in your brief. Otherwise, you may experience delays with project delivery.
Also, you need to discuss the budget of your project. Designers want to know how much money they will make and when they will be paid.
Besides, you need to discuss the number of free revisions.
By writing a logo design brief, you will save lots of your and designers’ time and money. If designers stick to the brief, they will create a perfect logo from the first try – no revisions will be needed.
We hope these 8 tips will help you write the perfect logo design brief and boost your efforts.
Credit images: Freepik
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