Nowadays every great business needs a logo. An effective logo can develop or destroy your business. A great logo allows you to achieve a good repute in the market within a short span of time that other business made after spending years of years in the service.
A recent search has been carried out by MIT Sloan Management and they come up with the fact that effective logo has not only an impact on customer loyalty but also on the overall operations of the company i.e. make the company’s employees more creative.
The Logo is your first impression. The first element that the customer sees in your company is your great logo. Like you judge the book from its cover same is the case with logo. An effective logo is the face of your company and allows the first person to overall understand your company.
Besides, the logo also allows you to stand out apart in the competition. An effective and creative logo provides you with a way to grab your customer’s attention. Besides, it also discriminates you from your fellow competitors in the market.
Here’s, we have found the 10 creative ways to come up with great logo design:
- Release Your Brand
- Understand the Nature of Your Business
- The Impression is more important
- Pick colors, and fonts carefully
- Select the Right Type of Logo
- Search by Image
- Be Simple
- Scalable Logo
- Come up with an inspiring logo
- Communicating with the designer
Release Your Brand
The Logo is brand ideology. Before you set out to design your logo you have to develop a deep bottomless understanding of your brand or business. You have to release that your logo will reach the target customers and target market one day. For this, you have to release your market, brand and business well.
You have to release that your logo design is not for you rather it is for the target audience. Multi-national companies like Apple, IBM, Mc Donald’s have released this fact and it turns out be a great success for them.
Understand the Nature of Your Business
Before designing an effective logo, you should understand your business well. Every aspect of your logo i.e. colors, design, styles, fonts, should reflect the customers what you are actually doing.
An effective logo of your company will improve your brand awareness in the market besides also allowing you to stand apart from your competitors.
The Impression is more important
Like a person is judged from his/her face similarly a business or brand is judged from its logo. Remember that your logo is the first impression of your company. Your customers will develop an impression of your company in less than half a second. It does not matter much which product or service you are providing; your logo will always be your first impression.
Pick Colors, Fonts and Type of Logo in Right Way
Colors are very crucial to business, brand as well as the logo. Different colors will convey a different message to your audience. Like Yellow is a color of hope and happiness. It will highlight the important aspects of your business. For example, Shell and DHL have adopted a yellow color in their logo and it is a success.
Similarly, the right usage of fonts in logos also have share in the success of brand and business. Fonts are the spokesperson of the personality of a brand. Let’s take an instance if you are designing the logo for a music band you should pick the fonts that overall reflects the personality of your brand. Like Serif font delivers a formal tone.
Select the Right Type of Logo
For an effective logo design, you have to design your logo in such a way that a company name appears in it. Such type of logo is called Logotypes. For example, IBM and Coca-Cola have adopted their name in their logo and they are in huge success worldwide.
Search by Image
Search by Image also known as Reverse Image Search allows you to search based on the image. Usually search by image is done when you have a lack of information about a particular item.
Related article: 5 creative Ideas Using Stock Images for Your Marketing
For creative logo design, you can reverse image search the logo of your competitors and can come up with more positive ideas. With Prepostseo search by image (as it find images from three search engines i.e., Google, Bing, and Yandex) of a particular type of logo, it will display thousands of logos before you. You can pick different elements from different logos and can come up with more creative ideas.
Every expert designer will give you the guidance to be simple in your design. In Simple Logo colors and font scheme should not be used more than two to three times i.e. it should be appropriate.
Likewise, the design of your logo should be in such a way that peoples can get the very first message by viewing your logo for the very first time. Most of the worldwide businesses are known for their simple logo like Nike.
Your logo should be responsive and scalable, make it adapt to different dimensions. Remember that your logo will be displayed at different types of mediums like billboards, newspapers, ads, Facebook, and other types of such mediums.
The un-scalable logo will fail to adapt to different dimensions. Such type of logo will result in a wearied view for the viewers and customers.
Come Up with an inspiring logo ideas
Designing an inspiring logo is a very hard process of logo design. Here’s we have found some of the ways to come up with creative logo design.
- Brainstorm Ideas
- Think like your customers
- Get every team member involved
- Make a mood board
Communicating with the designer
Likewise, other steps communicating with the designer is also essential. If you finally come up with a great logo design but don’t have the potential to design a logo. It is recommended to hire a graphic or logo designer for this purpose and transfer all your findings to the logo designer who will eventually come up with a great logo design.
However, if you are a graphic designer and can design a logo on your own, it is still recommended to have the advice of other graphic designers so that you can come up with a great and unique logo design.
We have discussed all the things to come up with great logo design as well also guide you on how can design your logo better. Following all of the above-mentioned steps will get your logo viral within a few days after its release and it will be loved publicly.