Sandra Larson, Author at Vectorise

22 Feb 202026 Apr 2020Design, Web

Simple Yet Effective Web Designer Tips for Beginners

As a beginner in the field of web designing, you are probably trying to learn complicated concepts while mastering design tools in order to build a better website. However, as a professional, it is important to learn how to handle the complexity and realize that the big art of design is to make complicated things simple.

Learning to design is a process that must be learned slowly while possessing a well-defined and goal-oriented strategy and plan. Although you can find a new project after a few months of training, it requires patience and years to become an expert.

If you have begun putting your web development skills into use already, you should follow some basic tips to keep your design clean and simple in 2020. In this article, we would like to give great advice on how to improve the basic ways of web design.

6 Web Designer Tips

Tip #1: Add Some More Life to Your Design

Animation always attracts the eyes. Any kind of motion in the image or a background video can increase your subscribers since they would stay to explore your website. It is one of the trending features of 2020. You may have a motion logo, GIF, or create UI animation. It is an effective feature that can help you to spread your message and make it loud and clear.

Tip #2: Illustrate Key Points

This has been one of the life-changing trends in recent years: try to represent your content with the help of images, tables, statistical details in the form of bars or pie charts. It will be easier to interpret and definitely, it is more interesting to explore the website with the visual illustrations. Let your creativity come out in the form of illustrations.

Tip #3: Add Contrast

Adding a bit of a contrast on the website can grab the attention of potential customers. It does not require high-order skills to add contrast to a certain design. You may use bold colors to highlight the site blocks since that’s what 2020 is all about (bold and beautiful palette).

You can add it to your Subscribe or Download page, popups or Call-to-Action buttons of your website. For example, WordPress convincingly uses the principles of contrast to persuade you to get their services. You can use contrast colors to highlight certain text that will help the user to understand your point of view.

Tip # 4: Tell the Story by Visual Effects

To be able to effectively present a product, you may use the storytelling concept. In designing, you can demonstrate your content via a visual story that can also help the user to navigate through the pages or registration processes. It is a simple way that can be cool and illuminating. You may order customewriting articles about web designing and get more great tips about visual effects. Both User Interface (UI) and User Experience (UX) play a vital role in the success of any digital storytelling.

Tip #5: Implement Hand Drawing Graphics

Hand-drawn and imperfect graphics are on track to be a popular web design trend this year. You can be unique by being imperfect a bit. For example, you can put your picture not exactly in the center or straight like the Leaning Tower of Pisa. Small differences can make a huge impact. Most users will find it interesting and continue to explore the site for more cool features.

Tip #6: Correlate to Content

If you want people to get the right association with a website, put images and background that correlate to content. You may even have a video running in the background. Make sure the design includes the colors, placement of certain images, logo, etc. that are related to the brand and ain of the website. It is crucial to recognize the “purpose” in the content design sense and it should also correlate to audience challenges or pain points.

Final Thoughts

The above tips have been considered to be the best and simplest ones by website designers in 2020. Which designer tips are good for you depends on the website, content, and design. You can also use up-to-date features and instruments that will help you create an elegant layout for a project. As a design depends on several aspects like the concept, goal, and vision, you should also pay attention to target audience needs and convenience when using the site. It should relate to the service aims. Whatever you do, just look at it from the target audience view and think if it is speaking out loud or not. Viewers just want something simple, effective and optimized!

Credit: Top image by Gerd Altmann from Pixabay

Sandra Larson

Sandra Larson is a freelance writer and online researcher who shares her brief notes on her blog https://elizabethanauthors.org. She has recently started studying Marketing which has drawn her attention to the problems of context and design in these fields. In this article, Sandra talks about the features that should govern logo designers in their work.

23 Dec 201927 Apr 2020Design

Top 8 Tips For a Creative Logo Design

Logo design is not only about being creative. It is also about being able to envision the mission of the brand and express it as concisely as possible. Many people think that it is easy to find a person who can paint to design and create a perfect and creative logo. However, the job is not as easy as it seems.

To come up with a timeless and creative logo, a skilled and experienced designer needs time and knowledge about the client. They should understand what design elements can really help promote the brand since a logo tells a lot about the products and services that a company offers. Colors, features, objects and even font matters when it comes to a logo. For example, if a brand becomes more environmentally friendly, companies usually choose green colors to manifest their good intentions.

Thus, given the fact that creative logo designing requires an individual approach to every business, there are several tips that can be useful for those who only start working in this field:

1. Simplicity

People like what is easy to understand and laconic. When you design a logo, you need to put yourself in the customer’s shoes and imagine how they would comprehend what they see. If this logo does not call for any association with the brand, it is a bad logo. Let’s focus on several most popular companies. Apple, Nike, Adidas, they all have very simple logos. However, this simplicity adds up to brand recognition. Customers can unmistakably guess what company a half-eaten apple refers to.

2. Context

Logo designers who only start their professional career should understand that their final product should be practical. Even the most beautiful logo can have zero practical value. In this case, its customers would hardly notice this company among dozens of competitors. A good and functional logo should have the context to make people imagine, fantasize and associate when they look at it.

3. Originality

Creativity implies uniqueness and originality. If a logo you created looks similar to the one that exists for a long time, it is a low-quality product. A potential customer will always associate your clients with products and services they have no relation to. Thus, it is critically important to create a unique logo. Designers of Apple could choose several apples or just one of them to be their logo. However, in this case, even a small detail such as a bite can turn an ordinary logo into a huge hit.

4. Customer Prioritization

As a designer, you should prioritize your client. However, their main priority is their customers. Thus, when you are creating a logo, it all comes down to the fact that you should prioritize potential and existing customers. You should guess what they would want to see and what associations they have with the brand to reflect them positively in the logo. For example, logo designers of samedaypapers company decided to keep their logo simple while keeping the name of the company. Due to harsh competition in the industry, this decision was the best in order not to confuse a client.

5. Versatility

Colors, photography, fonts, objects, and layouts serve as key elements that turn a simple picture into an impactful logo. Moreover, a good designer should be able to see a bigger picture meaning how this particular logo will look like on the products, marketing materials, etc. All of it affects customers’ perception of marketing information. Creating a timeless and versatile logo usually means projecting it onto its key mediums.

6. Contemporary Art

To postpone your logo’s expiry date, you need to make sure that there is a meaning behind it. Moreover, you should make it as contemporary as you can for now. A skilled designer should always keep abreast of all trends and development in the industry, offering their clients the best that the industry has. The usage of contemporary elements will also ensure that your product is memorable. Good advice for it is to look for inspiration in places where no one has dared to seek before. Reputable illustrators say that nature is the best place to search for contemporary and memorable elements.

7. Getting into Basics

Sometimes computers cannot seize all your creative ideas in one. You may try using different instruments and textures, but the designed logo still does not look like the one that already exists in your head. Thus, do not be afraid to go to the basics and use a pencil and paper for your creative process. Sketching on paper had helped lots of people before computers made their way into our lives, but it never lost its charm and practicality. Sometimes, the best logo ideas are born on paper and then become digitized.

8. Quality Over Quantity

When you start working on a logo design project, you want to show all of your ideas to the client. However, all of them may get rejected because you focus on quantity rather than quality. Instead of showing 10 drafts, prepare 3-4 logos that look finalized and show them to the client. Quantity will not make you stand out. Quality will. Focus on the latter, and it will definitely make a difference in your work.

Final Words There is much more behind logo design than creativity and artistic and decorative skills. Logo design requires people in this occupation to be experts in marketing and customer interaction. They should understand that their product is long-lasting, that it will be printed on the company’s products and that it will add up to brand awareness. Thus, professional logo designers are usually guided by simplicity, originality, versatility, and contemporariness in their work. Only if they can project the future application of their logo and its impact on customers, they can create a timeless and creative final product.

Credit image: Image 1, Image 2

Sandra Larson