Logo Design Software for Beginners

The Best Logo Design Software for Beginners

Posted Leave a commentPosted in Design, Illustrator, Software, Vector

Logo design is always in demand. New companies appear one after another, and already established ones get into rebranding processes. The logo is an essential element of a brand, and it has to be outstanding.

A great logo is memorable through its colors, shapes, and lettering. It captures the spirit of the brand, and it’s unlike any other logo that people recognize.

If you’re a beginner designer, you’re probably wondering: what logo creating software should you use?

Let’s get one thing out of the way: just because you’re a beginner doesn’t mean you should use a low-grade program.

We’ll suggest logo design software programs that are affordable and easy to use, but still professional enough.

Best Logo Design Software for Beginners

1. Adobe Illustrator Paid by subscription

Adobe Illustrator screenshot

Graphic designers are practically dependent on Adobe Creative Suite. Illustrator is part of it, and it’s the most commonly used program for logo design. It’s the best vector graphic editor that you can use for creating icons, drawings, and complete logos.

The only problem with Illustrator is that it comes with a learning curve. You might need to collaborate with other designers to figure out how all its features work. You can check the link right here if you want to connect with professional designers.

It seamlessly integrates with the other Adobe products that you plan to use. You can get a free month to try out Illustrator. Then, it will cost you $31.49 per month, or $239.88 for the yearly plan. If you plan to design logos for income, it’s an affordable price to pay for your main software.

2. Gravit Designer Free

Image src: Gravit Designer

Gravit Designer is more beginner-friendly when compared to Adobe Illustrator. It may be a good option for absolute beginners, who aren’t ready to cope with Illustrator’s features. It’s available for all desktop platforms, and your work will be saved on the cloud. The tool works offline, too.

There’s a free plan, which gives you 500MB in cloud storage and a PDF export feature. The paid plan ($49 per year) enables you to work offline, see version history, and get advanced export options.

3. Affinity Designer Paid, one time only

affinity designer screenshot

This vector graphic design tool gives you similar features to Illustrator. You can create clean shapes and customize them for vector illustration projects. It’s great for beginners and professionals alike. You can use it on your iPad as an app, but it’s also available as a Windows program and a Mac app.

It’s really fast and responsive. When you use it on an iPad, you get a great chance to express your artistic skills and turn art into a logo.

Related article: Illustrator Alternative Imagined Designers

You can use a free trial for the Mac and Windows versions, and then you’ll pay $24.99 to access them full-time. If you want it on your iPad, it will cost you $9.99.

4. Inkscape Free, open source

inkscape screenshot
Image src: inkscape.org by bajinra

Inkscape is one of the most commonly used apps for vector design, right next to Illustrator. It has one major advantage: it’s absolutely free, a good start to try as a logo design software for beginner. Although you can use it without any kind of subscription, you still get access to great features that let you design professional-looking logos.

Inkscape is also lightweight, so it won’t slow down your machine. Its features are similar to those of Illustrator, but the tool is easier to use, so it’s more adequate for beginners. It works on all operating systems: macOS, Windows, and Linux.

The only downside is that you may experience the occasional bugs.

5. Hatchful Free, online

Hatchful is a free logo maker for Shopify users. It’s for beginners without any experience in graphic design. You get templates, which you can adjust in various ways until you get a unique logo.

Let’s be honest: real graphic designers don’t work with logo templates. However, if you’re a complete beginner and you just want to experiment with different styles, it’s a wonderful tool to use.

You can play with various shapes, icons, fonts, and colors. It’s simple and completely free to use.

Try Different Tools Before Making a Commitment

Logo designers don’t need several tools. They need a single one, but it has to be great. Before you make that commitment, you can benefit from the trial versions of different programs. You’ll realize what you feel comfortable with, so you’ll pay for the tool that lets you reach your full potential.

Don’t be discouraged by the tools that require some learning and adjustment. Logo design is not supposed to be boring. It’s a process that requires you to explore new ways of expression, and it pushes you to grow.

What you see in a logo

3 Ways to Effectively Structure Your Logo Design Presentation

Posted Leave a commentPosted in Design

Hey, graphic designer!

Are you cramming over tomorrow’s logo design presentation but experiencing creative a drought?

We are here to help you with some ideas on how to effectively structure your logo presentation. But before we begin, let’s walk you through the essentials that your logo design presentation should include.

The Essential Constituents of Logo Presentation

When structuring your logo presentation, you will have several basic components:

  • A story behind the logo. This story will rely on your research on brand identity and should clarify why this particular logo represents this identity in the best way.
  • Features of the logo. An important aspect of your presentation will be covering the details of your logo and how each of them contributes to representing the brand.
  • Logo variations. Apart from your main logo idea, your logo design presentation should also contain logo variations. This will increase the chances of your logo design being approved.

Market research and competitor analysis. In this part of your logo presentation, you will need to explain the expected performance of the logo you created as opposed to how the logos of the company’s competitors perform, and how well your logo will perform in relation to the niche market.

1. Question-Answer Format

Logo Presentation

The first way to effectively structure your logo presentation is to organize every section in the question-answer format. Thus, you will also start your presentation with a question, similar to the one on the image above.

Every section will include a targeted question that you asked yourself when designing the logo, as well as the answer that prompted you to achieve the result of your design.

Here’s an example of how you can use the question-answer format to describe the features of your logo:

Vectorise Logo Design Description

What benefits does this variant of logo presentation bring you?

With this logo presentation structure, you will make sure that you keep the discussion open. While you represent your ideas as an artist, you also allow your listeners to track these questions, answer them, and then discuss your vision of the logo in relation to their opinions.

Related article: How To Choose A Logo Design That is Perfect for You

2. Logo Presentation, Attached to a Story

Great Design Start with a Pen

Asking questions is a great way to grab the attention of your clients from the beginning of your presentation. Another great approach is storytelling.

You can organize your logo presentation in the form of a journey that takes your clients through every step you’ve taken when designing the logo.

To deliver a storytelling presentation, you need to collaborate with a marketing team and use the help of the best writing service to understand who the target audience is and to write a story that represents this audience in relation to your logo design.

As a result, you may attach your presentation to a fictional story of a target audience persona, how your logo drew their attention and made them choose your client’s business:

Why this logo presentation format works well to impress your clients?

Storytelling is widely employed in marketing as a tool that works best at engaging wide audiences and growing brand recognition.

In your case, however, storytelling also shows that you did in-depth research of the company, its values, and its goals.

In the picture above, you can see how we built a story around the main concept of the logo – a pen, and its role in every designer’s work. You can do the same and structure your entire logo presentation around one story. Even if it’s fictional, it doesn’t mean that it has no relation to the real-life circumstances that the company’s audience can face.

3. Academic Approach to Logo Presentation

Logo Presentation Sample

You can also structure your entire presentation based on the facts, such as audience and market analysis, to create a substantial reason behind your vision of the company’s logo.

This way of structuring a logo design presentation will require more time and effort, as well as your active collaboration with the company’s marketing team, who can provide you with target audience analytics as well as the analysis of niche market.

This approach also presupposes that you will use logo design statistics to support your choice of colors and shapes. Here’s how your Logo Features section might look like in this case:

Logo Presentation description 2

Why would such an approach to logo presentation structure work well?

It adds extra credibility to your logo design. For some clients, creative vision is not enough when it comes to logos, as they play will play a crucial role in the company’s marketing strategy.

Including research as well as insights from the marketing team will help you prove your point and avoid uncomfortable questions during the presentation. You will also show your professionalism and genuine interest in creating the logo design that will define your client’s company in the best way, and will also help this company stand out.

Pay Attention to the Format of Your Presentation

When structuring your presentation, do it, keeping your target audience in mind.

During the process of designing a logo, you’ve probably had many conversations with your client, asked them questions, so you now have a general idea of who you will present your design to.

For instance, if your client doesn’t like dry facts, then the third option isn’t the best idea for the structure of your logo design presentation.

You can also combine different approaches to structuring your logo presentation, like bringing together storytelling and statistics. This is a more complex approach to the structure of a logo design presentation, but it will work great if your target audience of listeners is more diverse.

Wrapping Up

In the case of logo presentation, you need to employ the same approach you use when working on designs.

Be creative.

There is no single correct approach and no rule book for structuring the logo design presentation. But there is one thing for sure – your logo design should be the leitmotif of your presentation.

Structure your presentation around what your logo is, your vision of it, how you came up with this idea, and what prompted you to single out this design as opposed to other variations of your logo. Don’t be afraid to voice your opinion. You’re the artist, after all.

Creative Logo Ideas

Get Your Hands On Search by Image for Creative Logo Ideas

Posted Leave a commentPosted in Design, Web
logo ideas

Nowadays every great business needs a logo. An effective logo can develop or destroy your business. A great logo allows you to achieve a good repute in the market within a short span of time that other business made after spending years of years in the service.

A recent search has been carried out by MIT Sloan Management and they come up with the fact that effective logo has not only an impact on customer loyalty but also on the overall operations of the company i.e. make the company’s employees more creative.

The Logo is your first impression. The first element that the customer sees in your company is your great logo. Like you judge the book from its cover same is the case with logo. An effective logo is the face of your company and allows the first person to overall understand your company.

Besides, the logo also allows you to stand out apart in the competition. An effective and creative logo provides you with a way to grab your customer’s attention. Besides, it also discriminates you from your fellow competitors in the market.

Here’s, we have found the 10 creative ways to come up with great logo design:

Release Your Brand

The Logo is brand ideology. Before you set out to design your logo you have to develop a deep bottomless understanding of your brand or business. You have to release that your logo will reach the target customers and target market one day. For this, you have to release your market, brand and business well.

You have to release that your logo design is not for you rather it is for the target audience. Multi-national companies like Apple, IBM, Mc Donald’s have released this fact and it turns out be a great success for them.

Understand the Nature of Your Business

Before designing an effective logo, you should understand your business well. Every aspect of your logo i.e. colors, design, styles, fonts, should reflect the customers what you are actually doing.

An effective logo of your company will improve your brand awareness in the market besides also allowing you to stand apart from your competitors.

The Impression is more important

Like a person is judged from his/her face similarly a business or brand is judged from its logo. Remember that your logo is the first impression of your company. Your customers will develop an impression of your company in less than half a second. It does not matter much which product or service you are providing; your logo will always be your first impression.

Pick Colors, Fonts and Type of Logo in Right Way

Colors are very crucial to business, brand as well as the logo. Different colors will convey a different message to your audience. Like Yellow is a color of hope and happiness. It will highlight the important aspects of your business. For example, Shell and DHL have adopted a yellow color in their logo and it is a success.

Similarly, the right usage of fonts in logos also have share in the success of brand and business. Fonts are the spokesperson of the personality of a brand. Let’s take an instance if you are designing the logo for a music band you should pick the fonts that overall reflects the personality of your brand. Like Serif font delivers a formal tone.

Select the Right Type of Logo

For an effective logo design, you have to design your logo in such a way that a company name appears in it. Such type of logo is called Logotypes. For example, IBM and Coca-Cola have adopted their name in their logo and they are in huge success worldwide.

Search by Image also known as Reverse Image Search allows you to search based on the image. Usually search by image is done when you have a lack of information about a particular item.

Related article: 5 creative Ideas Using Stock Images for Your Marketing

For creative logo design, you can reverse image search the logo of your competitors and can come up with more positive ideas. With Prepostseo search by image (as it find images from three search engines i.e., Google, Bing, and Yandex) of a particular type of logo, it will display thousands of logos before you. You can pick different elements from different logos and can come up with more creative ideas.

Be Simple

Every expert designer will give you the guidance to be simple in your design. In Simple Logo colors and font scheme should not be used more than two to three times i.e. it should be appropriate.

Likewise, the design of your logo should be in such a way that peoples can get the very first message by viewing your logo for the very first time. Most of the worldwide businesses are known for their simple logo like Nike.

Scalable Logo

Your logo should be responsive and scalable, make it adapt to different dimensions. Remember that your logo will be displayed at different types of mediums like billboards, newspapers, ads, Facebook, and other types of such mediums.

The un-scalable logo will fail to adapt to different dimensions. Such type of logo will result in a wearied view for the viewers and customers.

Come Up with an inspiring logo ideas

Designing an inspiring logo is a very hard process of logo design. Here’s we have found some of the ways to come up with creative logo design.

  • Brainstorm Ideas
  • Think like your customers
  • Get every team member involved
  • Make a mood board

Communicating with the designer

Likewise, other steps communicating with the designer is also essential. If you finally come up with a great logo design but don’t have the potential to design a logo. It is recommended to hire a graphic or logo designer for this purpose and transfer all your findings to the logo designer who will eventually come up with a great logo design.

However, if you are a graphic designer and can design a logo on your own, it is still recommended to have the advice of other graphic designers so that you can come up with a great and unique logo design.

Conclusion

We have discussed all the things to come up with great logo design as well also guide you on how can design your logo better. Following all of the above-mentioned steps will get your logo viral within a few days after its release and it will be loved publicly.

Top 8 Tips For a Creative Logo Design

Posted Leave a commentPosted in Design
Creative Logo Design

Logo design is not only about being creative. It is also about being able to envision the mission of the brand and express it as concisely as possible. Many people think that it is easy to find a person who can paint to design and create a perfect and creative logo. However, the job is not as easy as it seems.

To come up with a timeless and creative logo, a skilled and experienced designer needs time and knowledge about the client. They should understand what design elements can really help promote the brand since a logo tells a lot about the products and services that a company offers. Colors, features, objects and even font matters when it comes to a logo. For example, if a brand becomes more environmentally friendly, companies usually choose green colors to manifest their good intentions.

logo design tips

Thus, given the fact that creative logo designing requires an individual approach to every business, there are several tips that can be useful for those who only start working in this field:

1. Simplicity

People like what is easy to understand and laconic. When you design a logo, you need to put yourself in the customer’s shoes and imagine how they would comprehend what they see. If this logo does not call for any association with the brand, it is a bad logo. Let’s focus on several most popular companies. Apple, Nike, Adidas, they all have very simple logos. However, this simplicity adds up to brand recognition. Customers can unmistakably guess what company a half-eaten apple refers to.

2. Context

Logo designers who only start their professional career should understand that their final product should be practical. Even the most beautiful logo can have zero practical value. In this case, its customers would hardly notice this company among dozens of competitors. A good and functional logo should have the context to make people imagine, fantasize and associate when they look at it.

3. Originality

Creativity implies uniqueness and originality. If a logo you created looks similar to the one that exists for a long time, it is a low-quality product. A potential customer will always associate your clients with products and services they have no relation to. Thus, it is critically important to create a unique logo. Designers of Apple could choose several apples or just one of them to be their logo. However, in this case, even a small detail such as a bite can turn an ordinary logo into a huge hit.

Related article: Graphic Design What Makes The Brand Go Successful

4. Customer Prioritization

As a designer, you should prioritize your client. However, their main priority is their customers. Thus, when you are creating a logo, it all comes down to the fact that you should prioritize potential and existing customers. You should guess what they would want to see and what associations they have with the brand to reflect them positively in the logo. For example, logo designers of samedaypapers company decided to keep their logo simple while keeping the name of the company. Due to harsh competition in the industry, this decision was the best in order not to confuse a client.

5. Versatility

Colors, photography, fonts, objects, and layouts serve as key elements that turn a simple picture into an impactful logo. Moreover, a good designer should be able to see a bigger picture meaning how this particular logo will look like on the products, marketing materials, etc. All of it affects customers’ perception of marketing information. Creating a timeless and versatile logo usually means projecting it onto its key mediums.

6. Contemporary Art

To postpone your logo’s expiry date, you need to make sure that there is a meaning behind it. Moreover, you should make it as contemporary as you can for now. A skilled designer should always keep abreast of all trends and development in the industry, offering their clients the best that the industry has. The usage of contemporary elements will also ensure that your product is memorable. Good advice for it is to look for inspiration in places where no one has dared to seek before. Reputable illustrators say that nature is the best place to search for contemporary and memorable elements.

7. Getting into Basics

Sometimes computers cannot seize all your creative ideas in one. You may try using different instruments and textures, but the designed logo still does not look like the one that already exists in your head. Thus, do not be afraid to go to the basics and use a pencil and paper for your creative process. Sketching on paper had helped lots of people before computers made their way into our lives, but it never lost its charm and practicality. Sometimes, the best logo ideas are born on paper and then become digitized.

8. Quality Over Quantity

When you start working on a logo design project, you want to show all of your ideas to the client. However, all of them may get rejected because you focus on quantity rather than quality. Instead of showing 10 drafts, prepare 3-4 logos that look finalized and show them to the client. Quantity will not make you stand out. Quality will. Focus on the latter, and it will definitely make a difference in your work.

Final Words There is much more behind logo design than creativity and artistic and decorative skills. Logo design requires people in this occupation to be experts in marketing and customer interaction. They should understand that their product is long-lasting, that it will be printed on the company’s products and that it will add up to brand awareness. Thus, professional logo designers are usually guided by simplicity, originality, versatility, and contemporariness in their work. Only if they can project the future application of their logo and its impact on customers, they can create a timeless and creative final product.

Credit image: Image 1, Image 2