How to Create an eCommerce Step-by-Step

Electronic commerce, or currently known as eCommerce, refers to the set of strategies and tools for marketing products and services using the Internet to carry out transactions and contact consumers.

Basically, it is a virtual store, which, by not needing to rent a physical space, allows you to present the price of the product in a more attractive way (at a lower cost) and thus have more opportunities than the competition.

This business method has been important for small businesses to grow. Without limitations such as space, time or logistics, this modality is booming due to its wide range of possibilities and the opportunity to reach more consumers anywhere in the world through websites and social networks.

Creating an e-commerce is a simple job with multiple advantages, so today I will explain to you step by step how to create it and take advantage of that product or service that you want to promote and that your clients deserve to obtain more easily.

Analysis of The Situation

It is essential to be clear about the product or service you want to offer. For this, you could carry out a SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats), in order to take into account the demographic, economic, technological, and sociocultural factors to know about your target (target audience), competition, prices, and limitations.

Decide on The Name & Domain

Creating an e-commerce Website & Domain

Creativity is essential in this step, and both the name and the domain (the website address) must be easy to remember and type, and be as short as possible. Furthermore, if we use one of our keywords, we can achieve good positioning in search engines, which would significantly help us maximize its visibility.

Choose a Good Hosting

Creating an e-commerce Hosting

Multiple online tools allow you to create e-commerce (such as HubSpot’s free web hosting ) for free. However, it is advisable to hire a hosting company to obtain adequate browsing speed, which also offers you enough space to promote your products and services.

If the page is very slow, users abandon it first, and then Google penalizes it by positioning it at the end of the search results.

Establish a Content Management System (CMS)

Creating an e-commerce CMS

Linking to the previous point, the Hosting you choose must have a Content Management System (CMS). But what is a CMS, and what is it for? Well, this software is responsible for managing, through various design templates, the contents, products, and users of our store, starting from publication to editing and the visual aspect.

These are extremely simple to use without the need for technical knowledge. But if you want a professional design and avoid doing it yourself, there are people and companies that can expand those functionalities for an affordable price.

There are various CMS options, such as WordPress, Prestashop, Opencad, Magento, Digistore, Oscommerce, and WooCommerce, among others.

You may also like Cart to Conversion Optimizing Your eCommerce Checkout Flow

Choose a Dropshipper or Shipping

Creating an e-commerce Shipping

Depending on your audience and whether you can deliver your product personally or not, you can hire a distributor to send it to customers who have purchased from our E-Commerce. The speed and efficiency with which orders arrive is quite important to our reputation. Obviously, shipping costs, terms, and limitations must be established.

Personalization of Your Products

Having distinctive elements about your brand is essential in this step. Giving it that unique touch that characterizes you from the competition provides added value, and even more so when you describe specific but attractive and accurate information about your products.

Highlighting its features and advantages, adding quality photos, facilities, and methods of use, as well as configuring category pages where you show everything you provide, automatically boosts sales.

In addition, with well-crafted, original and persuasive texts it is easier to position yourself among search engines, so you should not lose that creative touch.

Have a Variety of Payment Methods

Creating an e-commerce Payment gateway

The world today is moving with many payment methods. From the traditional way with bank transfers, credit cards, cash on delivery payments, among others; even cryptocurrencies or digital wallets, or in your case with simple applications such as Paypal, despite its fee, which could be a bit high.

However, offering different media is ideal for your clients’ comfort and confidence. Imagine that you can only pay with a credit card, but you don’t have one. You are automatically a lost customer. Therefore, they should always have the option.

Use Content and Advertising Marketing Strategies

Although you can do it from the beginning, it is preferable that once you have made your first sales and are present on social networks, you focus fully on marketing.

Advertising is what would give us faster growth for our e-commerce, correctly using free Internet analysis tools. You can create campaigns through Google Adwords and promote your own strategy.

The variety of what you could do is immense, such as making special offers. You also see many contests on social networks, for example, those that randomly select the winner, who has previously commented something about your brand and has tagged his friends, so you gain visibility and customers.

Alliances could also be made with other brands or influencers for giveaways, publishing press releases, making live videos about your product or service use, doing personalized customer follow-up, and much more.

Information About Your Products (Create a blog)

Generating valuable information about your brand is necessary to create trust and retain your customers. That is why you can take the initiative of a blog, where you can discuss various topics in different articles, aspects, and other topics that can also help your clients identify and solve their problems.

Some examples may be details about your company, frequently asked questions (FAQs), contact information, shipping methods, and other alternatives.

Creating E-Commerce is really an easy task. You just need to be willing and define what you want to achieve with your project in the medium and long term. Of course, easy means something other than fast or magical results.

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Cart To Conversion Optimizing Your Ecommerce Checkout Flow

Cart To Conversion: Optimizing Your Ecommerce Checkout Flow

Cart To Conversion Optimizing Your Ecommerce Checkout Flow

Ecommerce businesses thrive on conversions. It’s a simple truth: the more sales, the greater the revenue. Unfortunately, despite the allure of online shopping for consumers, many online retailers face a significant challenge: abandoned shopping carts. It usually happens when shoppers add items to their carts but leave without completing the purchase.

So, how can businesses turn these abandoned carts into sales? The answer lies in improving checkout experience by optimizing your process. To start, here are some actionable steps you can consider:

1. Simplify The Checkout Process

Nobody enjoys lengthy, complicated processes–especially when shopping online. Make your checkout flow as straightforward as possible by implementing the following:

  • Minimize Form Fields: Request only the essential information, such as name, shipping address, and payment details. Every additional field can potentially deter a customer from finalizing their purchase.
  • Use Autofill: Implement autofill features. For returning customers, use stored data to pre-fill details, simplifying the process.
  • Adopt Single Page Checkout: Consider a single-page checkout. It prevents customers from feeling overwhelmed by multiple steps and makes corrections easy.
  • Offer A ‘Save For Later’ Option: Let users save their cart for future purchases without going through the checkout. This secures a potential sale while respecting their decision to buy later.

When selling online, focusing on these aspects ensures shoppers can navigate the checkout seamlessly and efficiently, contributing to a user-friendly experience that encourages repeat business. A smooth journey from cart to confirmation is one that customers will want to revisit.

2. Guarantee Mobile Responsiveness

With a surge in mobile shopping, making your checkout process mobile-friendly is essential. Make sure buttons are easy to tap, and text is legible without zooming. Test your checkout process on different devices to create a seamless experience for all users. You’re on the right track if the design is easy on the eyes and fingers.

ecommerce checkout flow

3. Offer Multiple Payment Options

Have you ever been excited about a purchase only to find out the store doesn’t accept your preferred payment method? Frustrating, right? Prevent this from happening by offering a variety of payment options, such as:

  • Credit And Debit Cards: The tried-and-true method, these are a staple in online transactions.
  • Digital Wallets: Such options have become increasingly popular due to their ease and speed.
  • Buy-Now-Pay-Later: Various services allow customers to purchase immediately but spread payments over time, attracting a demographic that values financial flexibility.
  • Bank Transfers And E-Checks: Direct bank methods might appeal to those wary of sharing card details online.

Providing more options reduces the likelihood of customers abandoning their carts. Moreover, diversifying payment methods increases the chances of a seamless transaction, thereby encouraging sales completion.

4. Offer Guest Checkout

Although having customers create accounts can benefit future marketing efforts, it’s essential not to make this a mandatory step. Forcing shoppers to register can deter them from completing their purchases. Instead, offer a guest checkout option. If they’re impressed with your service, chances are they’ll sign up voluntarily later.

5. Clearly Display Costs

Hidden fees are a quick way to scare customers off. Whether it’s taxes, shipping, or any other additional costs, always make them transparent from the beginning. If feasible, include a cost calculator where shoppers can estimate total costs before reaching the final payment page. Predictability can foster trust.

6. Highlight Security Measures

Reassure your customers by improving security at checkout. Knowing their data is safe can make all the difference in a purchase decision. Regularly update your security measures and ensure you communicate this to your shoppers. Peace of mind can lead to higher conversion rates.

7. Limit Upsells And Cross-Sells

While it’s tempting to showcase related products or offer special deals during the checkout process, try to be cautious. Overwhelming your customers can lead to decision paralysis. Instead, choose one or two highly relevant items or offers. Less can indeed be more when it comes to upselling.

Keep the upsell items directly related to the cart content to make them feel like a natural addition to the purchase. Also, consider limiting these suggestions to the cart review stage to avoid disrupting the checkout flow and maintaining focus on completion.

8. Provide Support Throughout

Whether it’s a live chat option, a frequently asked questions section, or even a phone number, make sure help is readily available. If customers encounter a problem, swift assistance can be the difference between an abandoned cart and a sale.

Furthermore, make sure that your support team is well-trained and possesses thorough knowledge of your products and policies to provide accurate and efficient assistance. A readily accessible, friendly, and knowledgeable support team not only salvage sales but also builds a positive brand image in the minds of shoppers.

9. Ask For Feedback

Consider going straight to the source if you’re experiencing high cart abandonment rates. Ask customers for feedback. Why did they abandon their cart? Were there technical issues? Was the process too lengthy? Gaining insight directly from your audience can provide invaluable information.

Conclusion

Refining your ecommerce checkout flow requires an ongoing dedication to improving the customer experience. By making the process efficient, ensuring mobile compatibility, and offering countless payment options, you pave the way for better conversion rates. Remember, every step in the checkout flow should build trust, offer clarity, and facilitate the journey from browsing to buying.