• The Malaysian Advertisers Association (or MAA) represents the interests of brands and marketers in all areas of commercial and marketing communications.

 

• Founded in the 1964, the MAA currently represents the interests of brands whose total annual marketing and communications expenditure is in excess of 6 billion ringgit. These include some of the largest, most influential and innovative marketers in the country across categories as diverse as travel, packaged goods, technology and healthcare.

 

• Today the MAA leads initiatives to tackle some of the most business-critical issues affecting marketers today:
  • Promoting marketing effectiveness. (link to effies)
  • Strengthening and standardizing of marketing measurements and metrics and advocating the standardisation advertising rate cards.
  • Representing collective interests of marketers in managing agency-, govenrment- and media- related challenges in areas of business environment, regulation and cost.
  • Promoting advertising self-regulation.
  • Creating a collaborative business environment for marketing together with agencies, media & regulatory stakeholders.
  • Advocating the complete and accurate disclosure of circulation figures by media proprietors by participating in the management of Audit Bureau of Circulation and Circulations Audit Board.
  • Advancement of knowledge and sharing of expertise in emerging areas of marketing & communications. {learn more: link to Future of advertising feature}
  • Issuing advisories and guidance on key topical issues to members. (learn more: link to features)
• Acting as arbitrator or mediator in settlement of disputes arising out of communications-related transactions.

 

• Eliminating all fraudulent, untruthful, misleading or otherwise objectionable advertising, increasing thereby the public confidence in advertising and in advertised goods and services.