Logo Design Software for Beginners

The Best Logo Design Software for Beginners

Posted Leave a commentPosted in Design, Illustrator, Software, Vector

Logo design is always in demand. New companies appear one after another, and already established ones get into rebranding processes. The logo is an essential element of a brand, and it has to be outstanding.

A great logo is memorable through its colors, shapes, and lettering. It captures the spirit of the brand, and it’s unlike any other logo that people recognize.

If you’re a beginner designer, you’re probably wondering: what logo creating software should you use?

Let’s get one thing out of the way: just because you’re a beginner doesn’t mean you should use a low-grade program.

We’ll suggest logo design software programs that are affordable and easy to use, but still professional enough.

Best Logo Design Software for Beginners

1. Adobe Illustrator Paid by subscription

Adobe Illustrator screenshot

Graphic designers are practically dependent on Adobe Creative Suite. Illustrator is part of it, and it’s the most commonly used program for logo design. It’s the best vector graphic editor that you can use for creating icons, drawings, and complete logos.

The only problem with Illustrator is that it comes with a learning curve. You might need to collaborate with other designers to figure out how all its features work. You can check the link right here if you want to connect with professional designers.

It seamlessly integrates with the other Adobe products that you plan to use. You can get a free month to try out Illustrator. Then, it will cost you $31.49 per month, or $239.88 for the yearly plan. If you plan to design logos for income, it’s an affordable price to pay for your main software.

2. Gravit Designer Free

Image src: Gravit Designer

Gravit Designer is more beginner-friendly when compared to Adobe Illustrator. It may be a good option for absolute beginners, who aren’t ready to cope with Illustrator’s features. It’s available for all desktop platforms, and your work will be saved on the cloud. The tool works offline, too.

There’s a free plan, which gives you 500MB in cloud storage and a PDF export feature. The paid plan ($49 per year) enables you to work offline, see version history, and get advanced export options.

3. Affinity Designer Paid, one time only

affinity designer screenshot

This vector graphic design tool gives you similar features to Illustrator. You can create clean shapes and customize them for vector illustration projects. It’s great for beginners and professionals alike. You can use it on your iPad as an app, but it’s also available as a Windows program and a Mac app.

It’s really fast and responsive. When you use it on an iPad, you get a great chance to express your artistic skills and turn art into a logo.

Related article: Illustrator Alternative Imagined Designers

You can use a free trial for the Mac and Windows versions, and then you’ll pay $24.99 to access them full-time. If you want it on your iPad, it will cost you $9.99.

4. Inkscape Free, open source

inkscape screenshot
Image src: inkscape.org by bajinra

Inkscape is one of the most commonly used apps for vector design, right next to Illustrator. It has one major advantage: it’s absolutely free, a good start to try as a logo design software for beginner. Although you can use it without any kind of subscription, you still get access to great features that let you design professional-looking logos.

Inkscape is also lightweight, so it won’t slow down your machine. Its features are similar to those of Illustrator, but the tool is easier to use, so it’s more adequate for beginners. It works on all operating systems: macOS, Windows, and Linux.

The only downside is that you may experience the occasional bugs.

5. Hatchful Free, online

Hatchful is a free logo maker for Shopify users. It’s for beginners without any experience in graphic design. You get templates, which you can adjust in various ways until you get a unique logo.

Let’s be honest: real graphic designers don’t work with logo templates. However, if you’re a complete beginner and you just want to experiment with different styles, it’s a wonderful tool to use.

You can play with various shapes, icons, fonts, and colors. It’s simple and completely free to use.

Try Different Tools Before Making a Commitment

Logo designers don’t need several tools. They need a single one, but it has to be great. Before you make that commitment, you can benefit from the trial versions of different programs. You’ll realize what you feel comfortable with, so you’ll pay for the tool that lets you reach your full potential.

Don’t be discouraged by the tools that require some learning and adjustment. Logo design is not supposed to be boring. It’s a process that requires you to explore new ways of expression, and it pushes you to grow.

What you see in a logo

3 Ways to Effectively Structure Your Logo Design Presentation

Posted Leave a commentPosted in Design

Hey, graphic designer!

Are you cramming over tomorrow’s logo design presentation but experiencing creative a drought?

We are here to help you with some ideas on how to effectively structure your logo presentation. But before we begin, let’s walk you through the essentials that your logo design presentation should include.

The Essential Constituents of Logo Presentation

When structuring your logo presentation, you will have several basic components:

  • A story behind the logo. This story will rely on your research on brand identity and should clarify why this particular logo represents this identity in the best way.
  • Features of the logo. An important aspect of your presentation will be covering the details of your logo and how each of them contributes to representing the brand.
  • Logo variations. Apart from your main logo idea, your logo design presentation should also contain logo variations. This will increase the chances of your logo design being approved.

Market research and competitor analysis. In this part of your logo presentation, you will need to explain the expected performance of the logo you created as opposed to how the logos of the company’s competitors perform, and how well your logo will perform in relation to the niche market.

1. Question-Answer Format

Logo Presentation

The first way to effectively structure your logo presentation is to organize every section in the question-answer format. Thus, you will also start your presentation with a question, similar to the one on the image above.

Every section will include a targeted question that you asked yourself when designing the logo, as well as the answer that prompted you to achieve the result of your design.

Here’s an example of how you can use the question-answer format to describe the features of your logo:

Vectorise Logo Design Description

What benefits does this variant of logo presentation bring you?

With this logo presentation structure, you will make sure that you keep the discussion open. While you represent your ideas as an artist, you also allow your listeners to track these questions, answer them, and then discuss your vision of the logo in relation to their opinions.

Related article: How To Choose A Logo Design That is Perfect for You

2. Logo Presentation, Attached to a Story

Great Design Start with a Pen

Asking questions is a great way to grab the attention of your clients from the beginning of your presentation. Another great approach is storytelling.

You can organize your logo presentation in the form of a journey that takes your clients through every step you’ve taken when designing the logo.

To deliver a storytelling presentation, you need to collaborate with a marketing team and use the help of the best writing service to understand who the target audience is and to write a story that represents this audience in relation to your logo design.

As a result, you may attach your presentation to a fictional story of a target audience persona, how your logo drew their attention and made them choose your client’s business:

Why this logo presentation format works well to impress your clients?

Storytelling is widely employed in marketing as a tool that works best at engaging wide audiences and growing brand recognition.

In your case, however, storytelling also shows that you did in-depth research of the company, its values, and its goals.

In the picture above, you can see how we built a story around the main concept of the logo – a pen, and its role in every designer’s work. You can do the same and structure your entire logo presentation around one story. Even if it’s fictional, it doesn’t mean that it has no relation to the real-life circumstances that the company’s audience can face.

3. Academic Approach to Logo Presentation

Logo Presentation Sample

You can also structure your entire presentation based on the facts, such as audience and market analysis, to create a substantial reason behind your vision of the company’s logo.

This way of structuring a logo design presentation will require more time and effort, as well as your active collaboration with the company’s marketing team, who can provide you with target audience analytics as well as the analysis of niche market.

This approach also presupposes that you will use logo design statistics to support your choice of colors and shapes. Here’s how your Logo Features section might look like in this case:

Logo Presentation description 2

Why would such an approach to logo presentation structure work well?

It adds extra credibility to your logo design. For some clients, creative vision is not enough when it comes to logos, as they play will play a crucial role in the company’s marketing strategy.

Including research as well as insights from the marketing team will help you prove your point and avoid uncomfortable questions during the presentation. You will also show your professionalism and genuine interest in creating the logo design that will define your client’s company in the best way, and will also help this company stand out.

Pay Attention to the Format of Your Presentation

When structuring your presentation, do it, keeping your target audience in mind.

During the process of designing a logo, you’ve probably had many conversations with your client, asked them questions, so you now have a general idea of who you will present your design to.

For instance, if your client doesn’t like dry facts, then the third option isn’t the best idea for the structure of your logo design presentation.

You can also combine different approaches to structuring your logo presentation, like bringing together storytelling and statistics. This is a more complex approach to the structure of a logo design presentation, but it will work great if your target audience of listeners is more diverse.

Wrapping Up

In the case of logo presentation, you need to employ the same approach you use when working on designs.

Be creative.

There is no single correct approach and no rule book for structuring the logo design presentation. But there is one thing for sure – your logo design should be the leitmotif of your presentation.

Structure your presentation around what your logo is, your vision of it, how you came up with this idea, and what prompted you to single out this design as opposed to other variations of your logo. Don’t be afraid to voice your opinion. You’re the artist, after all.