Imagination

7 Letter Design Tips For Beginners and Pros

Posted Leave a commentPosted in Design, Illustrator, Web

Lettering is a great option for a variety of design goals – from crafting an Instagram post to creating a memorable business card. It’s not as easy as writing something over a photograph in a photo editing software. You have to know the basics to create great-looking lettering design. Here’s how you start.

Start With a Grid

Think of your lettering design as a drawing, not a text. It’s what it is, essentially. So start designing it like a drawing.

Begin with a simple grid like this and flesh out the main elements of your design – the words. Think of each block as a word or a couple of words. Save smaller blocks for the functional words, and give the main words some room to breeze to make them stand out.

Grid design
Source: Stefan Cruze

While the form in which you present your lettering may not influence the meaning of the phrase more than by the sheer size, it has to catch people’s eye. It’s these blocks that people are going to see first, not the words.

Work on making your composition visually attractive and eye-catching. Don’t just leave the blocks as they are. Stretch, rotate, and deform them to find the perfect form.

Visual Hierarchy

Once you’re done creating the composition, think about the visual hierarchy of your piece. The form of lettering may be difficult to read from the first look, so you have to prioritize certain words. In content creation, the job of professional writing services is to make sure that the text is easy to understand. In lettering, your job is to do the same thing, but visually.

You need to make sure the audience gets the message without having to read the whole sentence.

You might want to highlight only one word in shorter sentences, while longer ones may need more. For instance, if you have to find the main words in Gandhi’s quote “Happiness is when what you think, what you say, and what you do are in harmony,” you’d put a soft emphasis on the words “happiness” and “harmony,” and a bigger emphasis on the words “think,” “say,” and “do.”

You can make them stand out by choosing a different font type, size, and color. When placing the main words on your canvas, you need to make sure the whole sentence is readable, though. Otherwise, it may end up like this.

Type Setting Mistake

Not More Than Three Fonts

While it’s amazing that you’re ready to unleash your creativity, you shouldn’t get too carried away. If you place too many fonts on your lettering design, it can get pretty cluttered and hard to understand.

Try using no more than three fonts. Pick a basic font, a font for a soft emphasis, and a font for the main emphasis. They can be as different as you want them to be, but make sure you don’t use too many of them.

Work on Kerning

Kerning is the distance between the letters. You need to make it uniform to avoid breaking up a word visually. It’s a harder task than just finding the correct distance from the end of one letter to the beginning of the other.

The problem is that letters are very different, and kerning may appear the same on paper but look visually different. You have to make allowance for the problems with human perception when designing your lettering.

A common technique is to kern the letters upside down or in groups of three. This way, you can forget about the words and their meanings, and treat the letters as abstract shapes that relate to each other.

Add Visual Elements

Very few lettering designs can look stunning without additional visual elements. If you’re not trying to get a very minimalistic look, consider drawing something to compliment the lettering.

If You Stumble Make It Part of The Dance
Source: Crashboomdesigns/Instagram

It can be as simple as these lines, or you can create a full-on drawing to serve as an underlayer for the lettering.

Get Creative With Artwork

You don’t have to focus your design on letters. After all, what you’re creating is essentially a drawing. So, why stop there? Get as creative as you want with the artwork you use.

Great Jones
Source: Really Good Emails

You don’t have to stick to the traditional fonts, either.

Imagination
Source: Rafael Serra/Behance

Do You Have to Print?

Here’s the last tip. You may find it particularly useful if you’re creating lettering for printable materials. Working on printables and digital drawings is very different. You should start by switching to CMYK color code and leaving plenty of bleed on the edges of the picture. For more information, please, read this printing guide.

Conclusion

Creating great-looking lettering design is all about maintaining a balance between structure and creativity. You have to design a grid and fill it creatively with your phrase. Remember about the audience you’re working for and the purpose of the drawing, and you’ll receive great results!

 

Social Media Marketing SMM

3 Reasons To Become An SMM Specialist: A Job of The Future

Posted 1 CommentPosted in Web

The question of which profession should one choose is the one that concerns every young person at some point in life.

And now, when the world is changing rapidly, with new jobs emerging, it is even harder to make this decision. It is just like studying at college – choosing both the right college and the place to work at determines the future of a person.

So it is essential to choose responsibly and do some research first.

Social Media Management (SMM) is a job that became strikingly popular with the advent of social media. More and more young people are choosing this path – and for a good reason. SMM job is in high demand, has good perspectives, and can be an excellent option for students. So, let’s explore the benefits of SMM job.

Social Media Management (SMM) Specialist

 

Social Media Management Is in High Demand

Facebook, Instagram, Twitter, Pinterest, YouTube – all of these popular resources are social media. Lots of people are using these channels to connect with family and friends.

But social media is also a great e-commerce tool. If used correctly, it can attract new customers and grow the business. No wonder that more and more companies pay lots of attention to their online presence. For example, 88% of companies with more than 100 employees use Twitter to reach their marketing goals.

This is where the social media specialist steps in. The specialist’s main task is to manage the online presence of the company. The best part? There are different businesses in need of SMM specialists – starting with a fashion brand and ending with research paper writing service. Thus, any person can easily find something to one’s liking. The funniest part is that you can delegate your academic load to the place you work at as most SMM jobs are remote positions.

If so, every social media specialist can find a company that has the same values and goals. In the long run, it makes work more enjoyable and delivers better business results.

 

Social Media Management Is Great for Students

Another great thing about SMM jobs is that it is quite easy to join the sphere. With an abundance of studying resources, every aspiring college graduate or even a student can become a social media manager in no time!

Of course, it might be challenging to combine studying at college with a job. But social media management can be done remotely as many companies opt for freelance social media specialists. Also, students can use freelance marketplaces such as Upwork to find a job in social media.

Working as a social media manager while studying at college is beneficial from two standpoints. First of all, it helps a student become financially independent. Secondly, a learner can balance education and getting valuable working experience.

Here is one more thing to boost the confidence of any college student who considers working in social media. It is an excellent option for Millennials and Generation Z. These people are naturally good with technologies and understand social media. So, the SMM profession is a good fit for them.

 

Related article: 15 Sites Where To Sell Your Vector Arts

 

There Is Always Room for Creativity in Social Media Management

What makes any job worth it? There are lots of incentives to consider: salary, work-life balance, room for growth, and many more.

While SMM job is in high demand and flexible enough for students to apply, it also has another significant benefit. Managing social media is a creative process that allows a worker to express one’s voice and opinions.

It is mostly due to the fact that managing social media is multifaceted. These managers have various tasks like planning social media strategy, developing brand voice and tone, creating content.

All these assignments can be done creatively. Thus, the SMM profession is great for people who do not see themselves doing a mundane job but want to be creative.

Surely, there will be some brand guidelines and policies to adhere to. But creativity plays a major role in social media marketing and can be expressed in different ways — starting with captions for posts and ending with elaborate visual assets.

 

Final Words

Social media marketing is at full swing now, and it does not seem to slow down. More and more companies are discovering the world of social media, and so SMM jobs are in high demand.

Working in social media is a good option for aspiring college students as it allows them to combine having a job with getting a degree. Moreover, it is a great opportunity to express creativity and produce content which helps in taking the company’s business to a new level.